Shanyce Lora

Experience

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  The Colony

  Nov 2011 - Feb 2014

  Production Assistant

  • Answered telephone, directed calls and took messages. • Monitored incoming/outgoing mail. • Handled out of office task support. • Provided client services; used Open Table, handled reservations, made coffee and ordered staff/client food.

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  AOL

  Sept 2015 - May 2016

  Build Ambassador

  • Social media content creator for AOL's BUILD series; a daily live-streaming interview series with actors, filmmakers, and other creative personalities working on the entertainment industry's latest projects. • Curate real-time content to promote BUILD series via major social platforms; Twitter, Instagram, Facebook, and Snapchat.• Curate thoughtful questions for guest speakers based on research of the talent.

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  Valiant Entertainment

  Jan 2016 - Mar 2018

  • Maintain retailer relationships via online outreach; track data of stores social presence and plan and execute strategies to incorporate them digitally.• Manage five social media accounts and created social media graphics for daily posting.• Curate fan content, and boost engagement and visibility with giveaways, polls and community building. • Live coverage of Valiant during conventions; planning social outreach with convention owners, fan meet-ups, scavenger hunts and Ask-Valiant-Anything panels. • Increased social media following and impressions by 500%.• Utilized extensive knowledge of social media advertising to create an adbudget and placements.• Quickly built engagement by 15% via promotions and giveaways• Developed content strategy that includes audience development,competitive landscape analysis, content ideation, and amplificationstrategy.• Developed and produced over 20 videos to be used for marketing anddaily social media content. Show less

  • Senior Marketing and Digital Media Manager

    Oct 2017 - Mar 2018

  • Digital Media Coordinator

    Jan 2016 - Oct 2017
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  REEDPOP

  Mar 2018 - Mar 2019

  Brand Marketing - New York Comic Con

  • Curate fan content, and boost engagement and visibility with giveaways, polls and community building.• Day-to-day upkeep of all New York Comic Con social media channels including Twitter, Instagram, and Facebook. • Creating exciting and unique Instagram/Facebook stories that engage fans to drive attendance to NYCC NOW events. • Engage NYCC fans and target prospective event goers on social platforms while leveraging influencers.• Analyze weekly social media growth and advertisement results. • Write copy for video and online media. • Utilize my skills in After Effects and Photoshop to create engaging social media assets.• Recognizing trends in pop culture and building my knowledge base of what fans are currently latching on to. • Designing print assets for use at the convention and NYCC NOW events. Show less

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  Mischief Management

  Mar 2019 - Aug 2020

  Senior Marketing

  • Oversaw marketing strategy campaign planning, advertising, content promotion, sponsorships and brand management for all Mischief Management events, podcasts, and merchandise • Developed and managed brand voices on social media of Mischief Management events, podcasts, and merchandise• Coordinated and executed the commercial strategy across all channels including digital, print, radio and OOH • Spearheaded social media marketing efforts on Facebook, Twitter, Instagram and TikTok • Proposed, approved, and managed annual budgets of over $100,000 and track ROI against company-wide goals• Developed new content marketing and digital paid media strategy, increasing newsletter signups and sales by up to 25%Key Project: Rebranded and revitalized post-event merchandising as “Mischief Merch” and worked with designers and manufacturers to introduce new fan-focused products to Mischief Merch increasing online sales by 97% in 8-month period. Key Success: Implemented social media advertising for BroadwayCon via Facebook and YouTube and generated 2.5 million impressions and added 5,000 followers in my first year. Show less

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  GLOW Social & Digital Agency

  Jul 2021 - Dec 2021

  • Craft, pitch, and execute strategic social marketing plans for globally successful clients.• Lead client calls and prepare strategic recommendations on the spot, building strong client relationships.• Oversee editorial calendar and work with coordinators to craft copy and publish on brand-owned social channels.• Provide data, reports, insights, recommendations and actionable next steps to clients surrounding trending conversations or new technologies to ensure their social accounts trend and appear at the top of followers’ social feeds.• Monitor conversation and reporting based on the client’s directions for the brand page’s mood and growth goals.• Support Directors and Associate Directors to implement new digital and social campaigns and pursue new business/innovation opportunities• Lead live-tweeting or on-the-ground initiatives for high-profile campaign launches. Show less

  • Senior Social Media Manager

    Oct 2021 - Dec 2021

  • Social Media Manager

    Jul 2021 - Sept 2021
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  Showtime Networks Inc.

  Dec 2021 - May 2022

  Manager, Digital Marketing - Brand & Scripted
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  NationSwell

  May 2022 - now

  • Director, Operations Chief of Staff

    Mar 2023 - now

  • Sr. Manager, Special Projects

    May 2022 - Jun 2023