Barbara Salvinelli

Experience

• 

  Board

  Mar 2018 - now

  Reporting directly to the Field Marketing Manager the position is focused on the strengthening of Customer Relationship Management offerings for the Italian market, supporting and working with Sales Departments and Alliances & Channel department.The main activities are:• To outline (together with my manager) a business plan and to make it operate in agreement with Sales Director and General Manager.• To plan, manage Italian events (cross-markets, specific per industry or tailored for a single customer), making sure that results are in line with the original business ideas. All activities from planning to the final execution.• To outline and develop lead generation activities, having a strong orientation toward pipeline trends.• To strong collaborate with Sales department, Alliance, Channel and CSM department to identify upsell / cross-sell opportunities.• To creation reports and dashboards to monitor marketing campaigns.• To activelly collaborates with the HQ marketing team on digital campaigns.• Shadow Training Program project with the intern Show less Reporting directly to the Global Customer Marketing Director my main priority is to design and execute strategic initiatives focusing on existing customers.Key Responsibilities:• To develop marketing and communication strategies for local and global customers.• To organize local campaigns leveraging all the Marketing mix activities such as: events, webinars, content creation (PR, case studies, internal presentations), digital campaigns, partner co-marketing, and social media.• To produce and sending the monthly customer newsletter to the local customer base.• To build relationships with local customers to guide sales in cross-sell and upsell opportunities.• To led and managed customer engagement and communication programs (Advocacy Program).• To manage the customer database to ensure profiles are complete and contact information accurate and actionable.• To identify key customers to act as advocates through case studies, speaking opportunities, etc.• To create new customer content to showcase customer stories and support the sales cycle (collaborating with internal content teams and external freelancers).• To develop and manage the sales reference request process.• To collaborate with sales to identify upsell and cross-sell opportunities.Tools Used: Salesforce, Marketo (Power User), Drupal, GoToWebinar, LinkedIn Helper, LinkedIn Navigator, Vimeo, WordPress Show less Reporting directly to the Marketing Manager Board Italy the position is focused on supporting Sales and Marketing initiatives to strengthen Board’s presence in the Italian market.Key Responsibilities: • To Support the marketing team in planning and executing marketing programs targeting existing customers and new logos.• To contribute to developing marketing and communication strategies, leveraging digital marketing techniques, and collaborating closely with other internal business areas.• To empower Sales Teams in achieving their objectives by identifying key buyer personas leading enrichment activities via LinkedIn Navigator• Leading local and global campaigns through events, webinars, content creation and distribution, digital campaigns, partner co-marketing, and social media.• To be an active Marketing member collaborating with the global marketing team to execute regional programs, from account-based marketing to competitive campaigns.Tools Used: Salesforce, Marketo, Drupal, GoToWebinar, LinkedIn Helper, LinkedIn Navigator, Vimeo. Show less

  • Customer Field Marketing Executive

    Mar 2023 - now

  • Customer Marketing Executive, South Europe

    Jan 2021 - Mar 2023

  • Marketing Assistant

    Mar 2018 - Jan 2021