Felipe Koji

Experience

• 

  Aunica - The Tagnology Company

  Mar 2011 - Feb 2012

  Operations

  • Publish and troubleshooting of Javascript tags on the platforms Atlas, Unicast and DFA.• Responsible daily operational work, supporting publisher websites and advertisers. Provided support to product managers in their activities, check and Q/A of advertising creatives as specified in the portal before publish. • Worked in collaboration with all teams, from the commercial sale, through online operations and business units to help correct implementation of advertising campaigns on customer sites.• Follow up on Atlas platform reports, taking control of the campaign and reporting to the client feedback on the performance of the campaign. Show less

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  Operative

  Mar 2012 - Apr 2013

  Client Services

  • Implemented new clients in Advertising Networks based on sales strategies for different clients. Booked and maintained online campaigns on Atlas and MSN AD Servers.• Provided technical support to clients and non-technical people as well.• Adobe Flash banners / Javascript tags testing and troubleshooting with client/agencies.• Ensure that campaigns and budget were properly configured and monitored to avoid errors and / or discrepancies.• Worked with clients and internal team to provide the best AD Serving solution possible based on their business strategies and sales goals.• Implementation of AD Server trafficking campaigns: creative problem solving, training/recap to clients and provided insights on the best way to use MSN AD Servers products for best .• Conducted studies focused on metrics to measure ROI. Show less

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  AIG

  Apr 2013 - May 2015

  Digital Analyst

  • Managed all requests (into a service request platform / Sharepoint) for new landing pages, form development and website optimizations for lead generation campaigns on Auto, Home Owners and Extended Warranty insurance products.• Implemented and maintained web analytics tools and processes to provide insights about the digital visitor behavior and understand the necessary information to improve the digital customer experience in a daily basis.• Coordinated Email Marketing Campaigns, managed since the campaign planning up to the results analysis, bringing new opportunities for the business and increased sales in Auto, Home Owners and Extended Warranty insurances. • Implemented regional (Latin America) standard for SEO, user experience optimization and tracking codes for Digital Marketing Campaigns.• Managed a team of 3 people allocated in New York, operational resources dedicated to create and optimize Email Marketing and Landing Pages Campaigns.• Conducted A/B and multivariate testing in order to optimize campaigns of lead generation. Show less

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  Microsoft

  Sept 2015 - Jul 2016

  Digital Marketing Coordinator

  • Responsible for development and implement of new Digital Marketing campaigns.• Relationship with new partners and affiliates in order to create new opportunities of traffic for Microsoft Store.• Focused in analyze data and use in the business growth at the same time were identified new opportunities for cross selling between software and hardware products.• Media planning for new products launches on Microsoft Store.• Coordinated a project to improve the user experience of purchase flow and maintained/increased the conversion rate of Microsoft Store Brazil (average 7% of growth in 8 weeks).• Managed new strategies proposals with digital agency based on Microsoft’s global strategy.• Project management to support planning, product and business departments. Show less

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  Comscore, Inc.

  Jul 2016 - Aug 2018

  Client Services

  • Manage all Digital Audience Reports and suggest improvement or insights.• Support and relationship to small and medium Advertising Agencies, Publishers, Mobile App and Ad Network contact/prospects.• Workshops and training for comScore advanced users.• Accountable for Post Sale strategy and focused on upsell offering new products based on client specific needs. • Strategic Consulting, including business plan & sales strategy development.• Renewals support for sales and strategy departments.• Ownership of Shareablee Social tool for Brasil, providing insights, sales opportunities and business plan to expand the product in Brasil. Show less

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  Shutterstock

  Sept 2018 - Oct 2021

  Account Manager

  • Customer journey expert, focused on the customer satisfaction and product usage. • Driving usage trough various data driven activities and providing daily account management.• Responsible for understanding and communication of company products, creative services,new technologies, policies and procedures to new and existing customers. • Support A successful onboarding giving training of the Platform and adoption on thecustomer side. • Ensure product, subscription and usage by customer base through client services and understanding project and customer purchasing cycles • Proactively enhances and streamlines workflow within the department to help facilitate the growth/upsell and accounts renewal. • Technical troubleshooting of our systems, site and client issues to help improve performance and overall user experience. Show less

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  Outbrain

  Oct 2021 - Dec 2022

  Senior Sales Account Manager

  • Manage productive operations of assigned accounts while providing excellent customer service, minimizing losses, increasing and exceeding brand awareness and performance.• Ability to coordinate numerous activities using sound planning and communication skills to increase sales and market promotional items.• Develop, retain and grow customer relationships by providing active account management services to named accounts across all business lines.• Actively participate in events, training, and lectures on new technologies for agencies and digital clients, relationship with product, marketing, content, and support teams.• Perform data analysis and execute data-informed initiatives that will improve our customer experience and drive business growth.• Driving customer engagement values that lead to renewals and upsells — onboarding new products and sustaining frequency of use. Show less

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  Kuaishou Technology

  Dec 2022 - Dec 2024

  Develop Sales Strategy: Create and execute a comprehensive sales plan to achieve revenue targets and expand market share.Team Leadership: Recruit, train, and mentor a high-performing sales team, fostering a culture of collaboration and success.Client Relationships: Build and maintain strong relationships with key clients and stakeholders, understanding their needs and providing tailored solutions.Market Analysis: Monitor market trends and competitor activities to identify new business opportunities and adjust strategies accordingly.Sales Reporting: Analyze sales data and prepare reports for senior management, providing insights and recommendations for improvement.Collaboration: Work closely with marketing and product teams to align sales strategies with overall company objectives. Show less • Responsible for Drive and aid the team in educating clients and agencies on product solutions and best practices, and ultimately helping to grow existing business, helping the team manage relationships with key clients and agency partners (media, creative, marketing partners)• Working within an account team to develop and grow deeper partnerships with clients• Proficient in campaign management, setting up and optimization. Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings• Manage regular business reviews and take a consultative in collaboration with the sales team• Investigate and help troubleshooting client issues during a campaign• Identify and manage internal projects to enhance productivity Show less

  • Sales Manager

    Dec 2023 - Dec 2024

  • Client Solutions Manager

    Dec 2022 - Dec 2023
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  365Scores

  Dec 2024 - now

  Brand Partnership Manager