Muhammad Talha

Experience

• 

  Steps Ahead Private Limited

  Aug 2019 - Dec 2019

  Assistant visual monitoring manager

  - Routes planning for bookers- Operations reporting

• 

  Bachaa Party

  Sept 2020 - Nov 2021

  As a Marketing Officer at Bachaa Party, I played a pivotal role in developing and executing marketing strategies to strengthen the brand's presence in both digital and traditional spaces. My responsibilities included:- 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬: Strategized, executed, and optimized paid social media campaigns to drive engagement and conversions.- 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐚𝐥𝐞𝐧𝐝𝐚𝐫 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Created monthly content calendars in collaboration with the Head of Department to ensure timely and consistent posting across platforms.- 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Engaged with online audiences to build a loyal community and maintain a positive brand image.- 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐨𝐬𝐭𝐢𝐧𝐠𝐬: Managed day-to-day postings, stories, and creative updates to keep followers informed and entertained.- 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐎𝐎𝐇 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬: Worked closely with agencies and vendors to ensure smooth execution of out-of-home (OOH) campaigns.- 𝐏𝐑 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: Managed public relations activities to enhance brand reputation and awareness.- 𝐀𝐓𝐋 & 𝐁𝐓𝐋 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Collaborated on above-the-line (ATL) and below-the-line (BTL) marketing initiatives for integrated campaign execution.Through a blend of creativity, strategic planning, and collaboration, I successfully contributed to driving brand growth and delivering marketing objectives. Show less As a Marketing Intern at Bachaa Party, a leading kids' retail brand in Pakistan, I gained hands-on experience in social media management and community engagement. I worked closely with the Head of Department to create and manage social media content, developing content calendars and planning social media ads to ensure seamless execution.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:- Assisted in planning and executing social media ads, ensuring consistent brand messaging across platforms.- Coordinated community management efforts, engaging with followers and responding to customer queries.- Supported in the creation of monthly content calendars for social media postings, aligning with brand goals.- Worked with agencies and vendors to execute Below-the-Line (BTL) and Out-of-Home (OOH) marketing activities.- Social media stories and postings, ensuring they were aligned with the overall marketing strategy.This internship helped me build foundational skills in Social Media Ads, content creation, and campaign planning, strengthening my abilities in digital marketing and social media strategy. Show less

  • Marketing Officer

    Jan 2021 - Nov 2021

  • Marketing Intern

    Sept 2020 - Dec 2020
• 

  MTY-SPACE

  Apr 2021 - now

  Managing Director

  𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 | 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 & 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭As a freelance digital marketing consultant, I specialize in creating and managing high-performing 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 and 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬 campaigns to help businesses achieve their marketing objectives. With over 5 years of experience in digital marketing, I have helped brands generate qualified leads, boost ROI, and expand their online presence.𝐖𝐡𝐚𝐭 𝐈 𝐎𝐟𝐟𝐞𝐫:𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬I design and execute data-driven Google Ads campaigns, including Search, Display, and Performance Max campaigns, optimized for lead generation, website traffic, and conversions.𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:I create customized ad campaigns on platforms such as Meta (Facebook & Instagram) to boost engagement, connect with target audiences, and deliver tangible results.𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:I ensure ongoing optimization of ad performance by analyzing data, refining audience targeting, and A/B testing creatives.𝐂𝐥𝐢𝐞𝐧𝐭-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡:I collaborate closely with clients to understand their unique needs and deliver results-focused ad strategies that align with their business goals.𝐒𝐤𝐢𝐥𝐥𝐬 & 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:- Successfully managed Google Ads and social media campaigns for local and international clients, increasing their ROI & ROAS.-Extensive experience with campaign performance analysis and ad budget optimization.- Proven track record in driving lead generation, e-commerce sales, and brand awareness.- With a deep passion for digital advertising and a results-oriented mindset, I am committed to helping businesses grow through effective Google Ads and Social Media Ads campaigns.📩 Let’s connect to discuss how I can help your business thrive! Show less

• 

  Institute of Financial Markets of Pakistan

  Feb 2022 - Apr 2022

  Social Media and Business Expert

  As a Social Media and Business Expert at the Institute of Financial Markets of Pakistan (IFMP), I specialized in leveraging Google Ads and Social Media Ads, particularly through LinkedIn Ads Manager, to drive high-quality leads from upper management in the banking sector for financial courses. My role centered on creating and executing targeted ad campaigns to enhance course enrollment and overall brand visibility.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:- Developed and executed ad campaigns across Google Ads, LinkedIn Ads, and other social media platforms to meet lead-generation goals.- Designed and managed the content calendar to ensure consistent and engaging content aligned with organizational objectives.- Coordinated and executed ATL/BTL marketing activities, integrating traditional and digital approaches for maximum impact.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:- Consistently achieved lead-generation targets by effectively utilizing social media advertising and Google Ads.- Successfully attracted decision-makers and senior executives from banking and financial sectors to enroll in IFMP’s specialized courses.- Optimized ad performance through data-driven insights, achieving higher ROI for campaigns. Show less

• 

  Jafferjees

  May 2022 - now

  I am an experienced Digital Performance Marketer and E-Commerce Specialist currently working as Assistant Manager E-Commerce at Jafferjees. My role focuses on leveraging Google Ads and Social Media Ads to drive revenue growth, enhance brand visibility, and achieve business goals.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:- 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Planning, launching, and optimizing high-performance campaigns, including Search, Display, Shopping, and Performance Max, to maximize ROI.- 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬: Managing and optimizing paid advertising across Facebook, Instagram, and other social media platforms to boost engagement, conversions, and audience reach.- 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Overseeing day-to-day e-commerce operations, ensuring a seamless user experience, and driving online sales.- 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Crafting targeted email campaigns to nurture leads, improve retention, and enhance customer loyalty.- 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: Developing data-driven digital marketing strategies to meet organizational objectives and scale performance.- 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Leading marketing projects and cross-functional collaborations to ensure successful execution and timely delivery.𝐒𝐤𝐢𝐥𝐥𝐬 & 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:- Expertise in 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 and 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬 for impactful, data-driven campaigns.- Skilled in E-Commerce Strategies, Email Marketing, and Performance Optimization.- Passionate about driving growth through innovative digital marketing solutions. Show less As an E-commerce Associate/Performance Marketer at Jafferjees, I contributed to driving business growth and elevating brand visibility through strategic online marketing initiatives. My role focused on managing and optimizing campaigns across multiple digital channels, ensuring maximum ROI and exceptional brand performance.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:- 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬: Developed, optimized, and managed Google Ads campaigns, leveraging advanced strategies to maximize sales and improve conversions.- 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬: Spearheaded the planning and execution of social media advertising campaigns across platforms to boost brand awareness, drive engagement, and achieve targeted results.- 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Oversaw day-to-day e-commerce operations, ensuring seamless functionality, inventory accuracy, and an exceptional customer shopping experience.- 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Designed and executed compelling email campaigns and newsletters using Mailchimp to engage customers and drive repeat business.- 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Actively managed online community interactions, addressing customer inquiries, and fostering positive relationships to enhance brand loyalty.This position honed my expertise in Google Ads, social media ads, email marketing, and e-commerce operations, equipping me with the skills to deliver impactful digital marketing solutions tailored to business needs. Show less

  • Assistant Manager E-Commerce / Performance Marketing

    Nov 2023 - now

  • E-Commerce Associate

    May 2022 - now