Crystal Bristow

Experience

• 

  The Tombras Group

  Jan 2005 - Aug 2005

  Intern and Intern Coordinator
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  Fitzgerald+CO

  Aug 2005 - Aug 2010

  Senior Account Manager

  As a Senior Account Manager for InterContinental Hotels and Resorts, Aflac Insurance, Navy Federal Credit Union, Cryovac Food Packaging, United Way of Metro Atlanta, Newland Communities and Wendy’s International, Crystal gained experience through:• Guiding brand campaigns including broadcast, print, collateral, interactive campaigns and website development• Working to ensure high quality creative products are on strategy and represent the brand image in the best way possible• Executing national media schedules on a local level to ensure support of franchise groups• Coordinating and developing local promotions with key media contacts, leveraging added value across DMA’s for large product launches• Overseeing translation and revisions of national calendar to a local level, managing individual market needs outside of national guidance Show less

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  Proof Advertising

  Aug 2010 - Jul 2011

  Sr. Account Executive

  Working on a variety of clients such as 3M, Cargill and Foundation Communities, Crystal lead idea collaboration in developing national and regional advertising campaigns including print, interactive and collateral with responsibilities that included:• Developing concise creative briefs that serve as the catalyst for insightful communications• Ensuring successful project completion by working closely with all necessary departments • Overseeing production while ensuring projects are on schedule and on budget• Managing entire budget process, including estimates, billing and budget solutions for unforeseen projects • Executing full online campaigns including website/microsite development, display and search Show less

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  Sanders\Wingo

  Jul 2011 - Jun 2012

  Account Supervisor

  While working at Sanders/Wingo as an Account Supervisor, Crystal was involved in all aspects of developing broadcast advertisements for the Consumer Products segment of AT&T including:• Development and implementation of the messaging strategy, execution and scheduling• Supervising the broadcast creative process from start to finish - including but not limited to: creative approval, photo shoot scheduling and supervision, production, finishing, editing and finally, hitting on-air dates• Ensuring the overarching brand message was woven into a more narrowly targeted one with its own unique communication• Constantly maintaining ever-changing on-air schedules to assure on time delivery and completion, while overseeing multiple projects and productions Show less

• 

  JHA Marketing

  Aug 2012 - Jul 2016

  Account Director

  As an Account Director, Crystal managed the day-to-day agency interactions with a variety of clients. From yearly strategic plans to unexpected issues, she continuously strived to exceed client expectations through a strategic approach.

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  Jenkins Electric Company

  Jul 2016 - now

  Responsible for all aspects of the Jenkins brand and marketing efforts, Crystal's role at Jenkins perfectly blends her upbringing and marketing industry experience. She also doesn't mind getting her hands dirty, a must-have at Jenkins. Prior to joining the team, she worked with Jenkins on the agency side for several years as a strategic and branding partner. Focused on the idea of one company, one team, Crystal immerses herself, just as likely to be learning on the shop floor as developing an insightful marketing strategy. Show less

  • Executive Vice President

    Feb 2022 - now

  • Vice President of Marketing

    Jul 2016 - Feb 2022
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  Chief

  Sept 2022 - now

  Member

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