Sushmita (Sushi) Roy

Experience

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  Cyberwit.net

  Jun 2013 - Jun 2014

  Freelance Writer
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  The New York Immigration Coalition

  Apr 2016 - May 2016

  Volunteer
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  Times Internet

  Jul 2016 - Aug 2016

  Features Editor

  1. Wrote and copy edited 3-5 features articles and news stories each week. 2. Managed their YouTube content and posted daily videos.

• 

  The Times Of India

  Jul 2017 - Aug 2017

  News Reporter

  1. Published an article as a contributing writer for the national newspaper (circ:3.3 million).2. Transcribed interviews for reporters and fact checked stories. 3. Accompanied senior reporters to events and interviews. 4. Conducted various man-on-the-street interviews and helped section editors plan the layout and sizing of photographs and articles.

• 

  Campus Clipper

  Sept 2017 - Dec 2017

  Blog Writer

  1. Contributed one article per week for their student blog while attending workshops for SEO optimization and social media marketing analysis (Facebook and Twitter). 2. Helped identify potential market, hand-out flyers and talk to potential clients (restaurants around NYU campus and Union Square).

• 

  Lean In India

  Sept 2017 - Dec 2017

  Content Writer

  1. Published an in-depth reported profile of a sex worker from the illegal red-light district of Mumbai and contributed various articles on women empowerment.2. Actively participated in brainstorming workshops to come up with new ideas for the blog and helped junior content writers with pitching, editing and assigned stories to them.

• 

  The Odyssey Online

  Feb 2018 - May 2018

  News Writer

  1. Reported local neighborhood news and feature stories for the website. 2. Researched, pitched and wrote stories on multiple events with a focus on art, culture, and development. 3. Produced high quality photos stories and videos of current events including editing on Premiere Pro.

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  Straus News

  May 2018 - Aug 2018

  Features Writer

  1. Reported neighborhood news for weekly local newspapers and its associated websites2. Covered a variety of stories including profiles, current events, upcoming protests 3. Took a variety of photos and videos for their newspaper and websites

• 

  AmNewYork

  Oct 2018 - Dec 2018

  News Reporter

  1. Reported and wrote daily New York-based news stories for the news, entertainment, things-to-do, transit and sports section 2. Interviewed city officials and public figures3. Pitched and wrote stories on city issues like the development of an upcoming Target in Queens, dreamers struggling with their ambiguous status, a chocolate factory in Harlem that attempts to tell the history etc.4. Took photos for news stories that were published in their print and online section

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  Guardian Service Industries, Inc.

  Jan 2019 - Apr 2019

  Copywriter

  1. Designed brochures from scratch, created illustrations and wrote all content. 2. Wrote weekly blogs for the website and integrated SEO keywords. 3. Implemented new marketing strategies: assisted in redesigning the website, rewrote the company tagline, introduced new email blast tactics for the company with a $135+ million revenue. 4. Assisted in writing bid proposals and social media campaigns.

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  Global Citizen

  Feb 2019 - Aug 2019

  Editorial Intern

  1. Create content including reported articles spanning a wide range of topics like women and children, health, food & hunger, environment, citizenship, etc. for a global readership of more than 100,000. 2. Optimize headlines, content, images, and videos for a wider reach on social media platforms. 3. Handle the backend of the website based on CMS.

• 

  Fluent Forever

  Jul 2019 - Aug 2019

  Content Writer

  1. Researched, wrote and edited relevant editorial content for the blog.2. Collaboratively strategized and implemented a cohesive content marketing strategy alongside the Head of Growth.3. Distributed and supported new content on primary social media channels.4. Project managed content production with other team members.

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  World Peace Association

  Sept 2019 - Mar 2020

  International News Writer and Social Media Strategist

  1. Built the content department from scratch by implementing a social media and news strategy.2. Managed a team of two social media interns and associate content writer. 3. Growth: Website views up by 111%; Instagram engagement increased by 56%; Facebook engagement up by 126%; Twitter engagement rose by 43.4%

• 

  PENCIL, Inc.

  Apr 2020 - Jul 2021

  Communications Associate

  1. Created and executed a communications strategy focused on a corporate audience through PENCIL's social channels and blog posts (Instagram growth: 77% and LinkedIn growth: 25%)2. Interviewed key stakeholders including students, board members, corporate volunteers and CSR professionals to create content and maximize shared media 3. Produced, edited and published 60+ videos 4. Managed and delivered content production and publication for partners such as Infosys, Bloomberg, Verizon, BNY Mellon, LinkedIn and more 5. Planned and managed the design, content, and production of all marketing materials including newsletters for major online events and fundraisers6. Created a monthly social media analytics report, annual report for the organization, a quarterly progress report to track communication goals and a weekly content calendar7. Generated a prospect list of 300+ C-level and senior professionals from 250+ U.S. companies based on LinkedIn engagement 8. Designed and built new landing pages on the website while managing existing ones and monitoring traffic Show less

• 

  CSH, the Source for Housing Solutions

  Jul 2021 - Sept 2022

  Communications and Marketing Manager

  1. Authored all email communications for a list of 35,000+ subscribers leading to an increased average open rate from 15.4% to 23% in 14 months 2. Planned and executed a communications and digital growth strategy leading to a 32% increase in web traffic over a year 3. Supervised a creative team of communication interns, editors, graphic designers, and other outside vendors to create brochures, fact sheets, reports, videos, project profiles, and ads 4. Produced, organized, and published video and graphic content for social media channels leading to a 21% growth in audience on Instagram and 31.8% growth on LinkedIn in 14 months 5. Assisted with creating marketing collateral for in-person events, conferences, meet-ups, and fundraising initiatives that brought in over $3,00,000 (Rs. 2,44,23,750) 6. Managed the company's website on WordPress and created new web pages, including a careers page that led to a 52.29% increase in unique users and helped the HR department attract more qualified candidates7. Copy-edited, proofread, and designed 50+ research and educational reports to increase brand awareness and launch campaigns Show less

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  Rocket Learning

  Dec 2022 - now

  Digital Marketing and Communications Manager

  1. Achieved a 595% growth on Instagram and a 48% growth on LinkedIn through a data-driven social media and paid marketing strategy.2. Launched and managed the "EduInsights" newsletter, boasting a 70% open rate and achieving a 300% increase in the subscriber base.3. Launched "ThursdayTales," an impact series featuring authentic video and audio testimonials, illustrating a strong commitment to genuine storytelling.4. Boosted website traffic, resulting in a 106% increase in site sessions, an 87% surge in unique visitors, and a 4% enhancement in average session duration.5. Played a vital role in promoting physical conferences and online events, enhancing the organization's thought leadership and expanding its reach.6. Collaborated closely with the Communication Lead on various public relations activities, such as lead generation, research, and ghostwriting, contributing to a broader brand presence.7. Led a website redesign project with a focus on SEO optimization, mobile responsiveness, and transitioning to a graphics and video-centric content approach. Show less