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Geraldine Bai

Geraldine Bai

Marketing Intern

Followers of Geraldine Bai531 followers
location of Geraldine BaiSingapore

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  • Timeline

  • About me

    What drives me? It's not coffee or tea. It's my thirst for knowledge, challenges and opportunities.

  • Education

    • Meridian Junior College

      2009 - 2010
      A level

    • University at Buffalo

      2011 - 2013
      Bachelor of Arts (BA) Communication, General magna cum laude

      Advertising, media analysis, public speaking and copywriting

  • Experience

    • HYSSES

      Dec 2013 - Jun 2014
      Marketing Intern

      Aromatheraphy Industry- Wrote content for two pending website projects- Project management for media launch, workshops and shop openings- Translated documents for new branch opening in Taiwan- Assisted in visual merchandizing during promotions- Planned in-store promotions

    • Asiasoft Corporation PCL

      Jul 2014 - Jul 2016
      Senior Mobile Marketing Specialist

      Online Games Publishing in SEA1. Marcomm Executive- PR & media enquiries for local office- Collated reports & enquiries with SEA offices- Copy-writing for collateral- Media relations with gaming community2. Marketing & Communications Specialist- Coordinated video recordings & live streams- Ran Facebook & Google campaigns for mobile and PC games3. Mobile Marketing Senior Specialist- Specialized in user acquisition and re-marketing for mobile games- Managed 5 mobile games, including LINE Dragonica Mobile, Dragon Encounter and Pocket MapleStorySEA Show less

    • Xpointo Media

      Aug 2016 - Mar 2019

      Digital Solutions Agency- Worked with various clients from consumer, tech, finance, non-profit and travel industries- Strategized and executes small to large scale digital campaigns- Evaluated effectiveness and identify opportunities from analytics- Experienced in media campaigns focused on CPM, CPC, CPA- Savvy with Facebook, Instagram, SEM, GDN and LinkedIn advertising

      • Campaign Manager (Digital)

        Aug 2018 - Mar 2019

      • Digital Executive

        Aug 2016 - Jul 2018

    • Essilor

      Mar 2019 - Jun 2021
      Digital Performance Campaign Manager

      Growing Eye-wear Brand- Growing the eCommerce business in US & SG- Develop and execute strategies to drive sales through organic and paid marketing means- Drove implementation of MailChimp to improve customer engagement- Involved in product and budget planning- Grew data base from 0 to over 9000 customers in a year

    • Deloitte Digital

      Jun 2021 - now

      • Senior Consultant

        Oct 2022 - now

      • Consultant

        Jun 2021 - Oct 2022

  • Licenses & Certifications

    • Professional Scrum Master I

      Scrum.org
      Jul 2023
      View certificate certificate

    • Google Adwords Certified

      Google
      Jan 2018

    • SEO Fundamentals Exam

      Semrush
      May 2020
      View certificate certificate

    • Salesforce Certified AI Associate

      Salesforce
      Jan 2024

    • Google Analytics

      Google
      Jan 2018

    • Salesforce Certified Marketing Cloud Admin

      Salesforce
      Aug 2021

    • Salesforce Certified Marketing Cloud Email Specialist

      Salesforce
      Apr 2018