Rashmita Kar

Experience

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  Accenture in India

  Oct 2015 - Jul 2017

  Business Analyst

  Client: Google>Handling proposal review and approvals for all regions (APAC, EMEA and NA)>Reviewing display campaigns for polices & process violations>Helping to enforce/implement various sales initiatives>Supporting the sales and product teams by managing the approvals of BART proposals, which involves knowledge of policies from finance, legal, compliance and business sales strategy teams>Consulting internal sales teams on how to successfully execute campaigns on the network & help them to achieve client goals>Knowledgeable on all the current policies, processes and to communicate this to the sales teams>Platforms used: DSM (Dart sales manager), DFP premium, Bart sales manager, Homer, YouTube Rate card, DVIP tool and Google OrdersTroubleshooting:>Fixing reservation/inventory related issues>Assisting sales to achieve their goals by suggesting right inventory>Help sales understand the work flow over Bart, DSM and XFP>Assisting account managers to fix the bugs on their own>Fixing issues related to finance/collections>Fixing bugs related to advertiser, partner advertiser, agencies and campaign setupProviding relevant access to Bart, DSM, XFP, Homer and Google orders>Troubleshooting issues related to access>Setting up companies and agencies for billing purpose Show less

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  Cognizant

  Sept 2017 - Feb 2021

  Sr. Process Executive

  Client: GoogleManage a portfolio of campaigns (DBM Clients) to ensure timely launches, successfulperformance and full delivery● Perform all aspects of ad operations, including ad trafficking, troubleshooting and campaignreporting● Maintain campaigns, investigate and manage all systems to keep up to date with the mostrecent campaign information (bidding strategies, ad testing frameworks, targeting details etc.)● Analyze campaign performance and make ongoing optimizations. Debug and troubleshootissues with campaign delivery and performance● Compare the current campaign execution strategies with new ideas to test and iterate to find incremental improvements● Anticipate and identify issues with campaigns and creative. (Display, Native and Video formats- MRAID, VPAID and VAST● Work closely with Account Strategists and Account Managers to drive towards clients KPI and delivery. Also pinpoint opportunities for current advertiser campaign growth and improvement● Worked on L’oreal accounts exclusively for trafficking purpose with Account Managers andcampaign Managers for effective campaign setups and adjustments ensuring timely launches along with Quality and Assurance● Responsible for managing campaign setup, trafficking, optimization and revenue growth ofMobile advertising campaigns utilizing CPC and CPA pricing models on a DSP platform● Maintaining a healthy campaign with optimum use of bidding strategies and potential targeting● Identifying opportunities for campaign growth by working in team with campaign managers Show less

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  Google Operation Center(GOC)

  Feb 2021 - Oct 2021

  Campaign Manager

  Client: Google● Successfully executing digital marketing user engagement activities on dv360 platform whichis the one of the top revenue generating accounts for the company● Responsible for building and managing relationships with key clients and media partners● The role involves the entire spectrum of Digital - Strategy, Media Planning, Buying andPartnerships across Display, Video, programmatic platform● Managing and consulting on complex advertising solutions and integrations and driving productinnovation & adoption based upon client needs● Managing revenue delivery and budget spend, outline measurement solutions and consultingon advertising solutions and integrations● Successfully carrying out implementation of campaigns including specialized services likeSearch, Display, High-impact, Social and Programmatic Show less

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  Cybage Software

  Oct 2021 - now

  Programmetic Campaign Manager