Jacopo Ballerini

Experience

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  PROCOM CONTROL FLUID SRL

  Mar 2015 - Aug 2015

  Import export officer
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  Sony Electronics

  Jun 2016 - Jun 2018

  Responsible for the P&L of Home Video, Home Theatre and SYS components product categories in the Italian and Israeli MarketIN FY17 + 9%, vs BUDGET +7% vs PREVIOUS YEAR• Product positioning, planning and pricing• Channel monitoring: forecast, coverage, stock, sell-in, sell-out• Product life cycle management: from launch to clearance• Cooperation with Trade Marketing for product visibility in Pos• Market, Brand and competitor analysis• Managing relationship with EU HQ• Marketing plan implementation• Budget negotiation settlement• Parallel project management (Flyer Database) Show less

  • Product Marketing Manager Home Audio Video

    Jul 2017 - Jun 2018

  • European Marketing Analyst

    Jun 2016 - Jul 2017
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  Unieuro S.p.A.

  Jul 2018 - Apr 2019

  E-commerce Product Manager (monclick.it)

  Part of the Group Unieuro (Italian Leader of the Electrical Retailers) Monclick is an E-commerce specialized in the commercialization of IT, Brown and White goods. Founded in 2005 it is nowadays one of the leaders of the Italian High-Tech E-tail Market.Responsible for the P&L Smartphones & Networking Pproducts: 41 GFK Product Groups around 8K SKUsFY19 +47% vs PRIOR YEAR +12% VS BUDGET

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  ManoMano

  May 2019 - Dec 2019

  Marketplace Key Account Manager Italy

  Marketplace born in 2013 now the Digital Leader on Gardening & DIY market in Europe and Star of the French startup environment.• Managing the portfolio of the Key Account 80/20 of the platform pushing their Sales volumes and platform margin• Interaction with the A brands of the sector to develop Brand visibility on the platform• Dedicated consultancy on technical services as logistics and feed management tools

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  Socialbakers

  Dec 2019 - Oct 2020

  Business Development Manager South EU- Enterprise segment

  Spreading the voice of Socialbakers among the biggest corporations in South Europe- Reporting directly to the VP EMEA- In contact with more than 200 different corporations from IT-ES-PT-GR- Maintaining relationships with Social Media stakeholders of SE Corporations- Developing dedicated Social Media Analysis and Business Cases

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  Università degli Studi di Torino

  Oct 2020 - now

  B-type research fellowship (Assegno di ricerca tipo B) for carrying over research projects on manufacturing firms and their management of online multichannel distribution. Subject area ECON/07A (ex SECS-P08)Additional research interests: - Online consumption- Sustainable consumption- Social Media Engagement Teaching supplementary didactics in the "Innovation Management and Digital Transformation" course.

  • Research Fellow

    Jan 2024 - now

  • Contracted Lecturer

    Oct 2020 - now
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  EMLV - École de Management Léonard de Vinci

  Feb 2023 - Sept 2023

  Contracted Lecturer

  Teaching Social Media Marketing for in two different master courses