Christal Crosby, M.Ed.

Experience

• 

  Xavier University

  May 2005 - May 2006

  Media Relations Intern
• 

  Cleveland Indians

  Aug 2006 - Oct 2007

  Ticket Sales Intern
• 

  University of Pittsburgh

  Jan 2009 - Jan 2010

  Marketing Grad Intern Assistant

  Oversee the production and design ticketing brochures; in addition designed the Zoo News Publication for 20 Men’s and Women’s Basketball games using Photoshop. Assist in managing corporate ticket partners and group accounts; ensuring that they receive tickets, game day information, VIP invitations and other perks in a timely manner. Direct all in-game promotions for both Men’s and Women’s Basketball games; also assist with game and event presentation for Olympic Sports.Assist in overseeing the undergraduate Marketing Academy which consists of 10 interns and numerous volunteers. Assist in planning and promoting athletic department special events such as Football 101, “Pink the Petersen”, Women’s Basketball Birthday Parties and “Pitt Football Band and Cheer Day” and Youth Football Day etc… including the design of all promotional materials associated with the events. Assist in managing and approving artwork, apparel, and product for the Collegiate Licensing Program for both athletics and university.Assisted with the re-design and re-launch of Pitt’s Licensing page for the website. Created a merchandising promotional and special events plan for online and TeamStore in order increase overall sales. Show less

• 

  YMCA of Greater Cleveland

  May 2011 - Jul 2015

  Membership Director

  Create a branch marketing plan to assist with membership acquisition and retention Giving facility tours, recruiting outside business for corporate membership and implementing branch membership retention process. Act as the community relations liaison by attending corporate health fairs, town hall forums and chamber of commerce events to promote and market the Y.Oversee and manage a budget of $70,000 plus in addition to work to meet yearly revenue targets of $650,000Oversee all cash handling, daily deposits, and transactions for the entire branch according to YMCA policy and procedure. Manage the YMCA Financial Assistance program in my branch. .Taken on numerous leadership responsibilities for my branch including overseeing facility rentals, petty cash reconciliation, and keep each department update weekly with branch information. Training Membership Services Staff in sales process including giving tours and point of sale connectivity. Plan and assist with all branch special events and fundraisers including Annual Campaign Kickoff, Hillcrest Annual Golf Outing, and Member Appreciation Days. Recruit, Coordinate, and train volunteers for branch special events and fundraisers. Show less

• 

  City of Macedonia

  Jul 2015 - Aug 2016

  Marketing and Membership Coordinator
• 

  Case Western Reserve University

  Aug 2016 - now

  • Director of Events and Programs, University Events

    Oct 2021 - now

  • Assistant Director, Student, Young Alumni and Affinity Programs

    Aug 2016 - Sept 2021