Sarah Logis Winblad

Experience

• 

  Copenhagen Economics

  Jan 2012 - Oct 2012

  Communications and Marketing Assistant

  I started as an intern at Copenhagen Economics, where I worked full-time for two months. When the internship came to an end, I was hired as a student worker.In Copenhagen Economics I took an essential part in the development of a new visual identity for the Company, which concerned the development of a new website, new stationary, new logo and new decor in the office. Other tasks and responsibility:Strategic advising partners and colleagues in the use of different communicative tools.Measure and analyze data from CEs intranet and website, in order to evaluate on the content and improve it going forward.Producing news and content for CEs website, intranet, articles, flyers and preparing a design manual. Coordinate the implementation process of new visual identity from start to finish and coordinating tasks with design agency and media agency.Create layouts for a new visual identity. Among others a new logo and website design.Upload and update content to CE's website and intranet.OtherDeveloping communicative suggestions and designs in relation to different projects. Also, proofreading. Show less

• 

  Dell

  Feb 2013 - Jun 2015

  Communications and Marketing Assistant

  At Dell I worked as a coordinator and content provider of internal communication and marketing. Tasks and responsibility:Strategic advising for managers and colleagues in brand-alignment.Teach colleagues about social media and how to use the different platforms on behalf of Dell.Respond to inquiries and comments from customers on digital platforms.Measure and analyze data from different platforms and campaigns, including insights from Dells website, Facebook page, bitly and SurveyMonkey.Conduct journalistic research in order to uncover and explore good stories related to Dell.Produce content for social media, website, marketing material, sales material, customer campaigns and events, different newsletters (internal and external), intranet and e-mails.Create internal and external material in form of banners, flyvers, posters, articles, info-screens and so on.Plan, coordinate and execute social media strategy, campaign activities and other marketing initiatives for both online and offline media. Plan and execute internal and external communications project and events. Lead internal campaigns and events. Taking global content and make it local. Update employees in general about activities and events.Collaborate with media agency and graphic designers.Project:Developing a new social media strategy, with the purpose of moving Dell from a quantitative online presence to a qualitative presence. Show less

• 

  Copenhagen Airports A/S

  Oct 2015 - Jan 2016

  Communications Consultant

  I was employed by Copenhagen Airports as a communications consultant for a fixed-time project.Tasks and responsibility:Generally advising management and colleagues regarding strategy, design and communicative content. Develop and implement new intranet.Learn local intranet editors how to use the intranet and post content.Update and maintain Copenhagen Airports' SharePoint intranet.Conducting journalistic research to uncover and explore stories.Produce targeted content (text, images and video) and articles for the intranet, presentations and annual report.Layout Setup.Coordinate content and articles for intranet.In short, during my time at Copenhagen Airports I worked closely togehter with a broad network of contacts within the organization and talked weekly with many different people. Show less

• 

  FK Distribution A/S

  Feb 2016 - Jun 2018

  Content Marketing Specialist

  At FK Distribution, I worked as a content marketing specialist and was responsible for the development and execution of many different valuable and relevant marketing efforts. My profile at FK Distribution was primarily digital.Tasks and responsibility:Implement and develop email platform Agillic.Technical and strategical involvement of email distribution.Optimze weekly newsletter.Clarify personas and teaching organization about these.Create digital campaigns: Eg. the annual christmas and spring campaign.Develop content strategies and optimize channels such as minetilbud.dk, the minetilbud app, social media and display.Produce content for website, email, social media, display and offline.Collaborate with media agency and graphic designers.Create sales- and internal material such as calendar, flyvers, posters and banners. Create internal events and help HR with internal surveys and christmas fun.Key words that can descirbe my time at FK Distribution is consumer journey, content strategies and production, digital marketing campaigns, analytics, SEO and personalization. Show less

• 

  Nemlig.com

  Jul 2018 - May 2019

  Digital Personalization Editor

  As digital editor at nemlig.com it was my main responsibility to create a personal and relevant consumer journey across all channels and touchpoints. Shortly, I worked with channels such as website, e-mail, app, social and paid media. Also, I were responsible for planning and executing onboarding and winback customer flows and embracing general loyalty among customers.Tasks and responsibility:Understand and identify relevant data. Identify possible personalization opportunities and prioritize these in personalization roadmap.Inspire and educate sales department in personalization.Inspire and educate organization in general in personalization.User journey overview and understanding: target groups and crucial touchpoints.Create strategies and develop content, tests and processes for digital campaigns.Create and optimize customer flow strategy and execute this.Website edit and development: exploitation of sitecore personalization rules, optimizing landingpages and align content with paid media marketing.Plan and execute weekly mealbox newsletter (Salesforce Marketing Cloud).Projects:- Optimizing the journey for new consumers at nemlig.com by personalization- Developing and implementing profile segments- Control group: Defining, clarifying implementation and use and testAll projects and tasks that I dealt with in the sales department were focused and concentrated on the optimization of sale. Show less

• 

  Matas A/S

  Jun 2019 - Dec 2022

  CRM Project Manager

  As CRM Project Manager at Matas, it was my primary job to ensure loyal and engaged Club Matas and Club Matas Plus members - thus creating and implementing CRM behavioural and lifecycle strategies embracing the right offer/content at the right time. I worked with channels such as e-mail, app, web and social.Overall, my job task can be devided into three main areas; trigger flows, personal product recommendations and NPS.Tasks and responsibilityTrigger flows:Developed new trigger flowsDecided on target groups ( working with personas and other databased segmented groups), rewards, communication etc. Coordinated wtih team in PakistanTested trigger flowsFollowed up on KPIs and performancePersonal product recommendations:Decided on which data to use for product recommendation algorithmGathered the correct dataConstant improvement of recommendation system approachCreated roadmap for personal product recommendations (decided on which streams to build and other personalization projects to focus on)Implemented streams in different channels; e-mail, website, app and POS Measured performance of personalization projects including streamsNPS:Supported and develop questionnairesMonthly update of NPS performance for Matas' management teamSupported and helped management team with an in-depth understanding of NPS performanceSupported store manager with in-depth understanding of their NPS performanceProjects- Club Matas Onboarding flow: Ensuring memebers finished their sign-up as club members- Club Matas Plus Onboarding flow- Club Matas Welcome flow- Club Matas Omni flow: Preventing churn of omni customers- Club Matas Churn flow The creation of all trigger flows were based on individual behaviour and other relevant data - Implementing and optimizing internal product recommendation system- Ensuring a focus on NPS in all departments (online, physical shops and Club Matas)- Creating and implementing individual NPS reports for every Matas shop Show less

• 

  Tryg

  Jan 2023 - now

  CRM Manager

  At Tryg I work as an CRM Manager with B2B in Commercial Lines.My primarily focus is to develop personalized 1:1 communication and understand the different business needs, branches and lifecycles, in order to interact with them at the right time through the right media with the right content. However, I can not do this alone and often it is about great collaboration with other departments such as IT, Marketing, Online, Sales, Product and Portefolio.ProjectsDeveloping new welcome flow for all business that get an insurance at Tryg.Driving a bigger ePermission project: Creating new permission text, ensuring correct permission setup (GPDR aligned), increasing our number of ePermisisons and working strategically with Tryg's ePermisisons.Developing and implementing segmented campaigns towards potential and existing customers based on different branches and number of employees. SOW project including understanding and analyzing the current behaviour of our customers, in order to strategically implement initiatives that drives a bigger SOW.Migrating the entire CRM setup from our old system Portrait to Adobe.Leading and launching the concept of Tryg Business Detail - A segmented campaign towards the detail industry. Show less