Alison Goodyke, CTA

Experience

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  Keller North Country Motors

  Jun 2007 - Sept 2011

  Media and Marketing Specialist

  Media and Marketing Specialist:Marketing Specialist - created and maintained company website, handled all internet avenues including Craigs List and Auto Trader, developed print marketing material for local newspaper the River Valley Shopper, created informational brochures and flyers, managed front desk duties including answering the phone, running the cash register, entering customer information and all other paper work requirements.Assisted with customer service and sales for all patrons. Show less

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  Art Reach of Mid Michigan

  Jan 2011 - Jun 2011

  Public Relations Marketing Intern

  Marketing InternshipMarketing Intern - in charge of 30th Anniversary Events. Planned, coordinated and executed anniversary events. Created flyers, programs, invitations and brochures, worked alongside an executive board. Worked within set corporate budgets.

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  Cumulus Media

  Sept 2011 - Feb 2014

  Account Executive

  Account ExecutiveAccount Executive - radio sales, advertising specialist, built and maintained relationships with current and prospective clients, created successful advertising schedules and campaigns, handled large advertising budgets for clients, creative commercial writing, planned and executed events and promotions, marketing consultant for clients. Served as mentor to new sales representatives.Received the Sales Rookie of the Year award in 2013 from CEO Lew Dickey.

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  Berlin Raceway and Entertainment Complex

  Feb 2014 - Dec 2016

  Director of Marketing, Events and Hospitality

  Director of Marketing, Events & HospitalityEvent Director- created, planned and executed numerous community events including the Horsepower 5K, BrewtoberFest, MMA Fight Series, RibStock, Saturday night races etc. Worked within budgets through profit and loss spreadsheets, created contracts with outside organizations, generated promotional materials including flyers, invitations, websites, Facebook campaigns, radio campaigns, TV commercials, social media and more. Created press releases for all events. Organized all pre show and intermission activities at Saturday race events. Worked closely with local foundations and nonprofit organizations to increase Berlin's community involvement and help the local community. Hospitality Director- built and managed relationships with top clients of Berlin Raceway. Enhanced hospitality through hosting the Berlin Raceway Open House, creating hospitality baskets and more. Organized and booked hospitality and group outings at Berlin for parties of up to 1,000 people. Hired and managed all staffing for Berlin on a weekly basis for concessions, group outings, lounge and corporate suites. Created concessions, group catering and suite menus to comply with appropriate food cost percentage.Internship Coordinator- interviewed, hired and managed all internships through various colleges. Marketing Director- purchased and managed all outside marketing campaigns including radio, TV, print, social media etc. Created, updated and managed Berlin Raceway website and social media platforms. Created inexpensive and creative ways to promote Berlin and Berlin events. Created and published the weekly Berlin Bulletin.Sales Coordinator- created sales documents, agreements, proposals and general information. Built and maintained relationships with current and perspective clients. Organized and maintained sales spreadsheets, inventory and budgets. Managed expectations of all clients and sales employees. Responsible for all sales fulfillment. Show less

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  Van Andel Arena

  Jan 2017 - now

  Marketing Manager

  Communication liaison between show promoters, media companies & the general public for all events at Van Andel Arena, DeVos Performance Hall & DeVos Place. Develop relationships with traditional & non traditional media companies to ensure all marketing buys are successful for each event. Coordinate with each event promoter to budget, plan & execute marketing strategies promoting event awareness & ticket sales. Serve as a marketing resource in the greater Grand Rapids market for all event promoters providing sound guidance for all TV, radio, print, outdoor, digital & creative marketing. Schedule traditional & non traditional marketing for each event, monitor each advertising initiative to confirm proper placement & success, and collect invoices, spot logs, tear sheets & any additional confirmation needed for promoter settlement. Create & sustain relationships with local organizations & businesses to effectively spread the word about upcoming events & shows at our venues through their available assets. Schedule & manage venue social media outlets. Create innovative & fun social media posts and promotions to generate awareness of upcoming events & grow our social presence. Manage all paid digital ad plans & results. Re-built all 3 venue websites & manage to ensure our websites are ADA compliant, visually appealing & informative. Create and edit graphic design work for various tours & venue needs. Continue to explore various ways to create a positive impact on our surrounding community.Promote internship opportunities through various college websites, job sites & directly through local collegiate professors to ensure each semester ASM's marketing intern is of the highest character. Collect & review numerous resumes from students of various backgrounds & collegiate status. Select students with relevant educational, professional & volunteer experience for face to face interviews. Through meticulous calculation appoint a semester intern to aid in marketing duties. Show less

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  Enviro-Master of West Michigan

  May 2020 - now

  Marketing Consultant

  Consult on best practices for marketing products and services to general public, potential clients and current clients. Serve as marketing expert to management team. Create all social media content, manage social platforms and manage communication through social media platforms. Gather content at various job sites for marketing and achieves. Build paid social advertisements and monitor for best results. Provide results and feedback to management team.Develop promotional videos for TV, website, social and client use. Manage email marketing efforts through MailChimp. Create and communicate through email marketing to potential clients and current clients. Provide new information, special offers and business updates via a quarterly email strategy. Provide results and feedback to management team.Write and distribute press releases. Submit and monitor job postings through various online platforms including LinkedIn, Facebook and CraigsList. Show less