Avik Bhattacharya

Experience

• 

  Da Miracle

  Aug 2011 - Oct 2011

  Marketing Intern
• 

  Teabox

  Sept 2014 - Dec 2015

  Marketing Associate
• 

  Goodwyn Tea - Blend For Good

  Dec 2015 - Mar 2016

  Head - Branding and Communications
• 

  Glenburn Tea Direct

  Apr 2016 - Mar 2017

  Ecommerce Manager

  Owned the entire eCommerce strategy and operations resulting in 23% increase in total sales.

• 

  Greenroom Now

  Apr 2017 - Feb 2018

  Digital Marketing Manager

  Owned the content marketing strategy, resulting in over 70% of lead generation through company blog, emails and social channels.

• 

  The White Teak Company

  Feb 2018 - Apr 2021

  Managed nationwide eCommerce and omnichannel operations for the early stage startup, resulting in 10x revenue growth. Owned paid & Organic digital marketing channels resulting in 600% growth in revenue within a year.

  • Director Of Operations

    Jan 2019 - Apr 2021

  • Senior Manager, Sales & Digital Marketing

    Feb 2018 - Jan 2019
• 

  GE HealthCare

  Apr 2021 - now

  Staff Technical Product Manager

  Digital Selling products | Customer Experience teamUnderstanding the business objectives: Aligning the product with the overall business goals and revenue targets.• Developing business cases for new features: Justifying product investments based on their potential impact on revenue and user value.• Requirement gathering: Collaborating with the business and tech stakeholders to define requirements and specifications.• Defining, documenting, and communicating the product vision and roadmap: Understanding user needs, market trends, and business goals to create a clear direction for the product. Clearly articulate the product's purpose and direction to stakeholders, including developers, designers, and executives.• Prioritizing features and enhancements: Aligning product development with available resources, ensuring focus on impactful features that deliver value.• Working with cross-functional teams: Collaborating with architects, developers, BAs, UX researchers, designers, marketers, and other stakeholders to bring the product to life.• Managing the product backlog: Prioritizing and tracking development tasks to ensure efficient execution.• Supporting deployment and managing product updates: Plan and communicate updates to ensure a smooth rollout and continued product improvement.• Continuous monitoring of product performance and optimization: Define the Key Performance Indicators (KPIs) and tracking product performance against the same regularly, and identifying areas of improvement through data analysis and optimization techniques like A/B tests.• Stakeholder management: Build strong relationships with all stakeholders and foster a collaborative working environment. Navigating cross functional teams through critical interactions using effective communication and negotiations. Show less