Arif Momin

Experience

• 

  Kwality Restaurant

  Oct 1998 - Mar 2002

  Captain
• 

  Ventura

  May 2007 - Dec 2008

  Search associate
• 

  Communicate2

  Dec 2008 - Mar 2011

  Senior Search Associate

  Work Profile in C2:-To analyze the PPC accounts and provide suggestions for their improvement.1. Interact with clients weekly to get improved relations and betterment of the process.2. To make sure the reports are delivered before the time limit given by the clients.3. Manage, monitor display ads and create and send reports to publishers and the clients. 4. Work on DFA6 (Dart) and Atlas Ad servers. Create new campaigns, do reporting for the ongoing campaigns and trafficking ads via these tools.5. Conduct Knowledge sharing sessions for the team mates.6. Make estimates & business proposal for new clients.7. Do all types of reporting for publishers and clients for the display and search accounts e.g. search query reports, report analysis, soft metrics, daily metrics report and bid management reports Show less

• 

  Fareportal

  Apr 2011 - Sept 2011

  Sr. Team Lead-Search Engine Marketing (PPC)

  Responsibilities:• Looked after PPC accounts with ROI achievement for Ads targets.• Analyzed inflation of cost, seasonal effects, issues, keyword mapping and unwanted traffic.• Supervised web interfaces that account for speed, readability and accessibility.

• 

  Flight Network

  Apr 2013 - Mar 2016

  Paid SEM Intelligence and Accounts Manager

  Responsibilities:• Managed Google Analytics, Omniture (Site Catalyst) to get insights on visitor behaviours and campaigns performances with a scope to improve online business through Paid Search and increased multi-channel revenue.• Developed digital analytics architecture that enables fact-based decision making, ad hoc analysis and insight generation in coordination with vendors, photographers, colour separators, printers, freelancers, web and interactive sub contractors.• Prepared daily, weekly, monthly, yearly business & employee reports that drive business goals and measure team performance.• Formulated projects based on various products and obtained external resources, if required.• Provided guidance and lead a global remarketing solution such as Criteo, and on the project to an ROI positive state, while growing exposure 10 times our previous efforts.• Worked in collaboration with the account managers to achieve the targets and goals. Show less

• 

  LegalDocsPDQ

  Mar 2016 - Jun 2020

  Digital Marketing Consultant

  Responsibilities:• Understanding user requirement, designing and branding internal & external communication for various brands along with the help of marketing analysis and web development. • Supporting multiple paid SEM accounts simultaneously to maximize gross profit and achieving business goals within predefined timelines.• Promoting new advertising campaign for increasing brand image, communicating noticeable product benefit and augmenting sales in the market.• Maintaining bid management activities using enterprise level tool.• Working onelements and other content of communications for different advertising through media and in-house audio-visual mediums in negotiation with vendors.• Creatingblogs to uncover the latest marketing tools and techniques Show less

• 

  LegalDocsPDQ

  Oct 2020 - Jun 2021

  Digital Marketing Freelancer

  Paid Search Campaign Management. 100% Performance Based.

• 

  PPC Profit Pros

  Apr 2022 - now

  Director Client Success - Digital Marketing

  Focusing on PROFIT as the main KPI, Client Management is my core responsibility. Crafting customized advertising strategies to meet clients’ goals. Developing strategies to retain clients and identify opportunities for upselling or cross-selling services. Implementing and utilizing the latest tools and technologies to enhance campaign performance and reporting. Managing relationships with external vendors and partners involved in campaign execution.