Ali Abbas

Experience

• 

  Fauji Foods Limited

  Feb 2018 - Feb 2019

  Management Trainee Sales and Marketing

  • Drove 50% YOY sales growth in FMCG Sector through impactful data analysis.• Boosted primary sales via trade marketing and supported brand teams, achieving1.5x Area sales growth through strategic promotional initiatives.• Contributed to ongoing growth enhancement efforts through regular Sales DataResearch.

• 

  DELTA GLOBAL CONSULTANTS LIMITED

  Apr 2019 - Dec 2019

  Marketing Manager

  • Spearheaded the formation of the Digital Marketing Team, driving brand promotionon Digital Media Platforms and at Education Fairs, resulting in 7x growth in leadgeneration.• Orchestrated successful sales campaigns on Digital Marketing Platforms,implementing impactful Social Media Campaigns.

• 

  IHSAN Sons (Pvt.) Ltd.

  Jun 2020 - Apr 2021

  Assistant Brand Manager Marketing

  • Developed and executed E-commerce strategy, achieving an extraordinary 1200%year-on-year growth on E-commerce channels. • Spearheaded the creation of a store and website, leading to revenue generation of$100,000 within less than one year. • 76% growth in the Nationwide Brand Ambassador Program.

• 

  Daraz

  Apr 2021 - Jun 2024

  • Led the acquisition team, achieving accelerated seller acquisition with a 30%Year-Over-Year Growth. • Collaborated on Joint Business Planning for the upcoming fiscal year with TopBrands to ensure 2x growth.• Achieved 5X Growth for the brands in 2021 and surpassed the 110% targetachievement in 2022. • Oversaw the pivotal acquisition project for Home & Living, specifically thedevelopment of Chiniot Market leading to 2000 orders in the first month. • Facilitated communication and collaboration between the Company and MajorBrands. Show less

  • Senior Key Account Manager

    Jun 2023 - Jun 2024

  • Brand Manager

    Jun 2022 - Jun 2023

  • Key Account Manager

    Apr 2021 - Jun 2022