Nadia Romero

Experience

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  WAER Radio

  Sept 2004 - Apr 2008

  Student News Reporter/University Roundtable Producer

  ● As Producer, responsible for weekly cut and copies or wraps and weekly production of university roundtable for internet● Interviews with local politicians, community center directors and county candidates ● As Reporter, wrote one to two-minute wraps for Monday morning broadcasts as a weekend/weekday reporter ● Reported live breaking news results as a roving reporter during local elections

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  News 10 Now

  May 2006 - Jul 2006

  Reporting Intern

  ● Shadowed a news reporter twice a week out in the field ● Wrote and edited 10-15 VOs and VO-SOTs on Vortex Digital Editing Software for on-air broadcasts ● Practiced compiling packages● Only intern selected to help research and update race results on election night● CONNECT, Student-run, on-air commercially on WSPX-TV and

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  CONNECT, WSPX

  Sept 2006 - Dec 2006

  Host/Reporter

  ● Performed on-air as one of two hosts for 30-minute news magazine show conducting on-air interviews with one or two guests on set ● Used Avid Xpress Pro to edit packages, VOs, and VO-SOTs ● Individually wrote, edited, and performed one to two-minute packages ● Produced blocks of rundown with stacking and packaging lead stories and interviews ● Show themes included the primary elections, autism, identity theft and consumer fraud

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  WSYR, News Channel 9

  Jan 2008 - Apr 2008

  Weekend Reporter

  ● Full-time college senior working part-time at local ABC-affiliate● Responsible for story generation and the lead story for both the 6pm & 11pm newscasts● Performed as fill-in weekday reporter● Responsible for weekend planning● Responsible for gathering and writing VO-SOTs for both weekend newscasts and for the Monday morning show● Created and maintained web content

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  WSJV, FOX 28

  May 2008 - Jul 2010

  Reporter/Fill in Anchor

  ● Deliver breaking news live hits ● Perform lead story pkgs, Fill in anchor● One Man Band some VO-SOTs and PKGs● Lead nightside reporter focused on crime and economy (worst unemployment rate in the nation at 20%)● Responsible for maintaining web content● Volunteer English teacher for Spanish-speaking immigrants at Catholic Community Charities

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  KCRG TV9

  Jul 2010 - Jun 2013

  Weekend Anchor/Reporter

  ● Solo anchor two-hour weekend morning show ● Field Anchor 2012 Republican Primary, Iowa Caucus, Presidential Election● Conduct live interviews● Help train, mentor new producers ● Primary fill-in anchor for weekend evening, weekday morning newscasts● Engages viewers on social media sites, upload web content● Deliver breaking news live hits● Perform lead story pkgs● One Man Band some VO-SOTs and PKGs

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  Romero Enterprises LLC

  Jul 2012 - now

  Media Consultant & Publicist

  ● Supported a variety of clients on as-needed consulting to multiple year commitments including Author Manuel Romero and the executive director of the ACLU of Alabama to secure media coverage on local tv news stations, podcasts, a documentary and other coverage.● Developed PR and media strategy through analyzing the current news market and cultivating mock interview situations to prepare the executive director of the ACLU of Alabama for challenging media requests● Provided image consulting of hair, makeup and clothing for an executive director to increase on-camera presence● Created mock interviews to prepare author Manuel Romero on how to use talking points and navigate around challenging topics that helped land him local TV news, radio and podcast interviews ultimately leading to a documentary● Coached a PR firm’s executive team and spearheaded a two-hour best practice public relations fundamental class for employees leading to regional publicity for the firm’s star athlete clients● Collaborated with Intermountain Medical Center staff to distill scientific language cultivating over 140 TV news stories and digital articles● Increased publicity by creating an influential campaign through compelling branding and storytelling securing three tv news features for the Dairy Farmers of Washington● Experienced using MailChimp and HootSuite to manage the email subscription, blog and social media for a startup ecommerce shop Show less

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  KTVX ABC 4 Utah

  Jun 2013 - Jun 2016

  Anchor/Reporter

  4pm Anchor/Reporter:● Utah’s first black primary anchor● Solo anchor one hour 4pm newscast daily● Enterprise and report stories daily● Conduct live interviews● Responsible for booking guests on 4pm newscast● Field anchor newscasts at Sundance Film Festival, Salt Lake Comic Con● Host/Emcee events on behalf of the station for community groups, charities● Guest on Meredith Vieira Show with Tamron Hall● Fill-in Spanish teacher at Salt Lake Community College Spanish Level One ClassReal Sports Live, Weekly Sports Show:● Fill-in host on three-person sports talk show● Keep conversation moving and bring up relevant points● Offer insight on various sports topics during each segment● Maintain Twitter responses from viewers throughout the show and engage with social media live during the show● Help produce the show● Provide weekly sports-related packages featuring local athletes Good Things Utah, Lifestyle Show:● Fill-in host● Present topics and talking points● Interview guests on fashion, cooking, and entertainment● Encourage products for active lifestyles● Promote local artists and small business owners Show less

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  KCPQ-TV Q13 FOX

  Jul 2016 - Aug 2019

  Anchor/Reporter

  ● Solo anchor for two prime time newscasts on Saturday evenings● Focused on reporting and showcasing marginalized, diverse, and immigrantcommunities● Extensive reporting on the latest news and impact of tech giants Microsoft, Amazon and Facebook in the tech industry and the greater Seattle-area● Completed the FBI Citizens Academy where a select number of community membersundergo a six-week course to learn more about the FBI as an agency and federalinvestigations● Primary fill-in anchor ● Report lead stories daily and enterprise stories● Lead nightside reporter promoted to dayside shift● Engage viewers on social media sites while producing content specifically for web or social media Show less

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  CNN

  Aug 2019 - Aug 2023

  National Correspondent

  ●Research, interview, present stories on-set in studio as well as live field reports from breaking news scenes like hurricanes and mass shootings● Led a team of three to six people in crisis situations to execute a cohesive plan● Expanded storytelling expertise transitioning from news to sports to cover Tiger Woods’ triumphant return to playing golf alongside his son following a car accident● Responsible for content creation for digital and social media platforms● Traveled the US and internationally to cover breaking news stories for more than 1,000 news affiliates who pay to obtain live shots, videos, and stories from CNN from California to the Czech Republic ● Led the affiliate service’s 2020 presidential election coverage on the campaign trail for the six week primary season and covered all presidential debates● Provided in-depth storytelling of the continued impact of the pandemic on the economy affecting the housing market, food costs, and unemployment● Brought exclusive content to CNN affiliates during a 15-day assignment chasing stories from storm-ravaged Puerto Rico and the Bahamas after category five Hurricane Dorian ripped through the Caribbean● Provided challenging yet critical live analysis from the frontlines of protests and riots in Minneapolis following the murder of George Floyd● Spotlight issues that impact the Black and Latino communities, while also working to give a voice to sex abuse survivors● Planned and helped produce video ad campaigns for CNN to promote the organization and to push original digital content Show less

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  XL PR

  Aug 2023 - now

  Public Relations Specialist

  ● Created press releases for weapons detection company and medical non-profit that secured national media stories ● Curated a specialized list of media contacts through tailored pitches to secure coverage● Provided media training to executive clients ● Coached, mentored, and edited team members to cultivate their personal development and ensure a bigger impact for the company ● Experienced using Cision to generate specialized media contact lists

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  Cricut

  Jan 2024 - now

  Public Relations Manager

  Public Relations Manager, Cricut | South Jordan, Utah January 2024 - Present Demonstrate adeptness in managing multiple projects concurrently, skillfully prioritizing tasks to ensure optimal workflow efficiency.Collaborate seamlessly with diverse groups, including cross-functional peers, company leadership, and various teams such as influencer, social, and product marketing.Develop impactful relationships with C-suite executives while working on internal communications surrounding brand initiatives and organizational changesProficiently utilize media and analytics tools like MuckRack, Google Analytics, and Google Trends.Analyze and reporte Key Performance Indicators (KPIs) to drive continuous program improvements.Expertly create and manage project management systems on Airtable, enhancing progress tracking and accountability for successful campaign management.Manage two public relations firms, navigating and effectively delegating tasks for tentpole moment campaigns, media relationship development, and brand management efforts.Successfully manage a budget for public relations efforts across digital, broadcast, and social media.Skillfully weigh decisions on allocating the budget for branded digital articles, advertorials, satellite media tours, and earned media.Discover, cultivate, and manage brand ambassadors, positioning them as effective spokespersons for the brand.Implement improved systems for inventory management and shipment procedures, ensuring timeliness and maintaining quality control over media press kits and product review boxes.Implemented a requirement for all media partners to provide upfront data on reach and impact, such as backlinks or click-through rates, enhancing the ability to track the success of media placements. Show less