Maya Ruiz-Camacho

Experience

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  COOP

  Jun 2015 - Aug 2015

  Digital Marketing Apprentice

  •Developed marketing skills in Google Analytics, Google Ad Words and SEO.•Coordinated with team to create a digital strategy for our client, Think Olio.•Selected from a competitive pool of high-ranking applicants for this 200-hour intensive program.

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  Blue Cherry Media Group

  Aug 2015 - Oct 2016

  • Successfully managed 4 SEM accounts, including agency’s largest account, with upwards of $300K in monthly spend with the support of 3 junior account managers• Set up client accounts and merchant centers; troubleshooting tracking across platforms• Set up and reviews performance of shopping, search and remarketing campaigns• Lead weekly and monthly client calls to review performance and communicate strategy and present opportunities for growth• Optimized appropriately for conversion cycle with use of DoubleClick as well as utilizing insights from Google Trends and extensive competitor research Show less • Supported the development and optimization of campaign components including keywords, copy, account structure for client Keyword campaigns, Display campaigns, and Shopping campaigns• Provided recommendations and assisted in executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of Paid Search in accordance with client goals• Researched and wrote targeted search and banner ad copy• Optimized & restructured shopping feeds• Compiled data from multiple sources and generate routine reports with insightful analysis of client account data and trends, areas of risk and opportunityExperience with:• Google AdWords & Google Analytics• Google Shopping• Google TrueView• Google Merchant Center• Google Tag Manager• Bing Ads• Bing Shopping• DoubleClick• Amazon Sponsored Product Ads• Amazon optimization Show less

  • Paid Search Specialist

    Mar 2016 - Oct 2016

  • Paid Search Coordinator

    Nov 2015 - Apr 2016

  • Paid Search Apprentice

    Aug 2015 - Nov 2015
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  COOP

  Aug 2016 - Oct 2016

  CO•OP Cohort Captain
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  Spark Foundry

  Oct 2016 - Dec 2018

  Senior Search Associate

  ● Provided direction and feedback to analysts and thoroughly reviews client deliverables to ensure proper quality assurance● Actively contributed to the development of the account’s strategy including analysis and creation of KPIs, annual and quarterly budget recommendations and suggestions for new tactics● Managed the client relationship on a day-to-day basis by leading weekly calls and addressing ad hoc requests in a timely manner● Trained analysts for proper onboarding on the account as well as a continued development of industry tools—utilizing platforms such as Datorama, Search Ads 360, Prisma and Benchtools● Instructed 3 analysts and delegates tasks to maximize efficiency and ensure proper prioritization is given to tasks on 3 accounts for a fortune 500 company with upwards of $3MM in monthly spend Show less

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  Dentsu

  Dec 2018 - now

  • Associate Director

    Nov 2021 - now

  • Sr. Manager, Paid Search

    Jun 2020 - Nov 2021

  • Manager, Paid Search

    Dec 2018 - Jun 2020