Saurabh Natu

Experience

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  Tata Hitachi Construction Machinery Company Private Limited

  Jul 2007 - Mar 2010

  Assistant Manager - New plant setup

  •Purchased capital assets of over INR 14 Crore for setting up fabrication shop in greenfield project•Techno-commercial analysis & negotiations with 147 vendors for welding robots & machining centers•Independently purchased 600+ assets for setting up new canteen, training center, hostel & offices•Ranked 2nd amongst 47 GETs. Was selected for two months training in Hitachi, Japan and Bangkok•Received special performance bonus of INR 1.1 Lakh twice and Kamyabi Award for CSR contribution Show less

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  ITC Limited

  Apr 2011 - Jun 2011

  Summer Intern

  Personally interviewed 120 housewives in 2 cities & SPSS analysis of 2.3 Lac customer’s data gaining consumer insights.Conceptualized CRM Strategy for Vivel in South India; Designed bilingual mailer & tele-calling spiel-sheet.Solely managed 4 agencies with 100% deadline adherence; Test piloted CRM plan with 742 calls & 2152 mailers.Presented results to the CEO, Personal Care Business; Proposed plan taken up for pan-India implementation.

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  Tata Administrative Services (TAS)

  Jul 2012 - Mar 2015

  TAS Manager

  Tata Motors:Captured Voice Of Customer on field across 6 locations and generated House Of Quality Engineering specsConceptualized positioning, studied market potential & made Business proposal for new Compact SUV– Tata NexonEthnographic Primary Research & White-space analysis to identify new product segments beyond project scopeConceptualized & presented ‘100-day NPD process Training Module'- an improvement over existing NPD process.Tata Trust:Improved operational effectiveness of Tata Trust funded NGO to strengthen livelihoods of migrant families.Standardized outreach by formalizing SOPs; Innovative ideas like Audio, LCD, Puppet Shows for increasing penetration.MIS gaps plugged; 6X Footfalls increased; Tact-time of ID card reduced; Mapped 4 villages in Badkochra Panchayat.Conceptualized Template of cost-benefit analysis accrued to calculate Social Return on Investment (SROI) of services.Tata Chemicals:Conceptualized, piloted & executed 2 new alternate channels of distribution for Tata Swach (water purifier)1: Institutional Sales: Personally sold 177 units in 15 Tata Companies through 10 Stalls setup in span of 30 days2: CSR Sales: 146 Tata Swach units & 300 additional cartridges sold through contacting 46 Cos. (Tata & Non-Tata)Successful experiment of Inter-Tata Group integration through cooperation of 15 Tata Group CompaniesTata AIA Life insurance:Conceptualized Balanced Score Card in line with new Vision, cascaded into individual KRAs for entire organizationRecommended locations for new Branches through analysis of Nielsen Demographic data vs. FY 15 performanceCompiled Business Case for new Premier Channel & Formalized RFP for partnership with Payback Loyalty Show less

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  Tata Consumer Products Limited

  Mar 2013 - Mar 2015

  Business Development Manager

  Solely managed 360 degree ATL Marketing Campaign for Himalayan Water Launch in Singapore – Live since Oct ’14.Launched New Product- Sparkling Himalayan: Led pilot production & sampled in Marriott, Taj & Tata-Starbucks.Led Concept Fulfillment test, Qualitative & Quantitative research, Simulated Test Marketing (Nielsen BASES II) Created Launch ready Creatives, Media & Digital Strategy & Campaign for Tata Lyfe – RTD Beverage PortfolioScouted Export partners & evaluated launch potential for TGBL’s Beverage portfolio in SEA, US, EU & UAE Markets.Negotiated & optimized Pricing & Value Chains for RTD beverages; Labels iterated for FSSAI & FDA compliance.Special Task Force member: Improved Himalayan Profitability through account rationalization & cost optimizationOne of the youngest Gold Std. Assessors Tata Business Excellence Model - TGBL’s application writing team member Show less

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  Grasim Industries Limited | Pulp & Fibre

  May 2015 - Mar 2016

  AGM - Business Cell (Textiles & Viscose Staple Fibre Business)

  Reporting to the MD – Grasim Ind. Ltd., (Sector Head – Textiles, Business Director – Pulp & Fiber Business)Analysis & reporting of Textiles Business Key Value Drivers for 9 Units in India & SE Asia comprising of Domestic Textiles (Linen, Wool, PV), Overseas Spinning (Rayon, Cotton, PE, PV) and Acrylic Fiber businesses. Part of Liva Brand Launch.Mandatory movement to Grasim's subsidiary UltraTech Cement with Top management change.

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  UltraTech Cement

  Apr 2016 - Dec 2019

  General Manager -Responsible for Rs 40 Cr + Budget for Branding & Advertising of White Cement & Putty brand - Birla White. Manage 360 degree Branding aspects including ATL, BTL, Digital, Consumer Research, Tours and Customer Centricity initiatives with a team of 10 reportees. Corporate Strategy and Business development team for Marketing Initiatives and office of the MD & CEO. Financial Controlling, MIS, Change management initiatives driven through the MD's Office.

  • GM, Head - Branding & Advertising - Birla White

    Apr 2017 - Dec 2019

  • AGM - Strategy and Business Development

    Apr 2016 - Mar 2017
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  JSW Cement

  Dec 2019 - Jan 2023

  AVP - Sales & Marketing

  Reporting to the MD Mr. Parth Jindal. Part of the Strategy team at MD office for Sales and marketing of Cement Business. Responsible for sale of cement in OOH markets. Coordinator Mc Kinsey project for sales force digitalisation. MIS analysis and reporting for sales and marketing. Responsible for packaging, trademarks and new revenue streams - Construction chemicals and RMC (Readymix Concrete).

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  L&T-SuFin

  Dec 2022 - now

  Head - Strategy | Central Sourcing | Market Research & Consumer Insights

  Leading the Strategy team, Central Sourcing, Market Research, Customer Insights teams to drive GMV across B2B E-commerce platform. Responsible for Planning & Budgeting, Central RFQ processing, Virtual Relationship Manager team, Research, Sales & Category insights, driving strategic initiatives and process improvements. Handling a team of 19 members.

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  L&T-SuFin

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  Head - Strategy | Marketing Initiatives | Market Research & Consumer Insights