Maryam Abdul Rasheed

Experience

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  SETalks

  Nov 2016 - Dec 2018

  Content Writer

  As a Digital Marketing Specialist, I focused on enhancing brand visibility and driving organic traffic through strategic content creation and SEO initiatives.Content Creation: Produced informative business articles and insightful product reviews, contributing to increased brand visibility and customer engagement.Link Building & Email Marketing: Successfully implemented link building strategies and email marketing campaigns, boosting website traffic and expanding brand reach.SEO Strategy Execution: Executed effective SEO techniques, improving website ranking and driving more organic traffic, resulting in increased customer engagement. Свернуть

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  Alpha College for A-levels

  Oct 2018 - May 2019

  Guidance & Academic Counsellor

  As a counsellor, I facilitated student success through personalized counseling and effective communication with students, parents, and internal departments.Event Coordination: Successfully organized and executed university counseling fairs, providing students with valuable opportunities to explore higher education options.Behavioral Counseling: Conducted one-on-one counseling sessions, offering crucial guidance for students' personal and academic growth.Stakeholder Liaison: Served as a liaison between parents, students, and internal departments, ensuring effective communication for academic success.Academic Counseling: Delivered tailored academic counseling, assisting students with college applications and behavioral development to achieve their academic goals.Student Progress Tracking: Maintained accurate records of student progress, using data-driven insights to improve student outcomes. Свернуть

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  The Credo School

  Jun 2019 - Nov 2020

  Teacher & Program Management Officer

  I played a pivotal role in enhancing student learning and personal development through effective teaching, counseling, and curriculum management.Instructional Planning: Planned and delivered engaging lessons aligned with the approved curriculum, enhancing student engagement.Student Support: Provided academic and behavioral counseling, supporting students' personal and academic growth.Curriculum Development: Created detailed lesson plans and schemes of work to optimize the learning experience.Instructional Methods: Adapted teaching strategies to address individual student needs and improve learning outcomes.Soft Skills Training: Provided soft skills and communication training to prepare students for real-world challenges.Classroom Management: Ensured adherence to CAIE standards and maintained academic excellence through effective classroom management.Examination Logistics: Streamlined exam logistics and maintained examination integrity through vigilant invigilation.Student Tracking: Monitored and maintained accurate records of student progress, ensuring ongoing development. Свернуть

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  Umeed-e-Nau

  Apr 2021 - Mar 2023

  Behavioural Therapist

  As a Psychologist, I conducted a range of psychological assessments and tailored interventions to support client development and well-being. My key contributions included:Psychological Assessments: Conducting thorough assessments for diverse client groups, identifying psychological challenges, and determining effective treatment plans.Customized Training and Workshops: Identifying gaps in client development and recommending targeted training and workshops to enhance personal growth.Client Intake and Treatment Planning: Leading initial intake interviews to assess client needs and design personalized treatment plans.Cognitive Behavioral Therapy (CBT): Applying CBT techniques to address and manage various psychological challenges, helping clients improve emotional and mental well-being.Specialized Play Therapy: Utilizing creative play therapy techniques for children and adolescents (16 and under) to promote healing and emotional growth.Session Planning: Designing customized session plans focused on individual client goals and therapeutic needs. Свернуть

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  The Social Berry

  Jun 2021 - Jan 2023

  Content Strategist

  As a lead Content Strategist, my contributions included:Social Media Content Creation: Crafted engaging captions to boost online presence and enhance audience interaction, driving brand engagement.Marketing Strategy Development: Formulated strategies that increased brand visibility and customer engagement through effective campaigns.Website Content Production: Produced engaging content that improved website traffic and user retention.LinkedIn & Opinion Piece Writing: Wrote LinkedIn posts and opinion pieces to showcase expertise and foster professional discussions.Lead Generation & Client Growth: Created content that captured leads, expanding the client base and increasing revenue.Brand Development & Case Studies: Developed profiles and case studies to strengthen client brand reputations and market positions. Свернуть

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  Carnelian

  Dec 2021 - Jul 2022

  Associate Consultant

  As an Associate Consultant, I was responsible for driving successful project outcomes through effective stakeholder management, process optimization, and strategic planning. Key responsibilities included:Client and Stakeholder Relationship Management: Built and maintained strong relationships with clients and internal stakeholders, enhancing trust and ensuring successful project outcomes.Communication and Workflow Optimization: Identified and resolved communication gaps, improving team collaboration and streamlining workflows for better efficiency.Process Improvement and Efficiency Gains: Recommended and implemented process improvements, training, and consulting methodologies that led to increased efficiency and cost savings.Data Analysis and Reporting:Conducted focus groups and analyzed data to prepare comprehensive reports, offering actionable insights for future initiatives.Project Planning and Execution:Designed project roadmaps, set timelines, and generated reports, resulting in improved planning, execution, and project evaluations.Internal Collaboration and Project Delivery: Acted as a liaison between internal departments, ensuring smooth project execution and contributing to the achievement of goals. Свернуть

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  IRD Global

  Feb 2023 - now

  As the Team Lead for IRD Global's MCH and immunization initiatives in Sindh, I oversee a multidisciplinary team delivering essential vaccines to underserved communities. My responsibilities include:Leadership and Strategic Oversight: Designing and implementing research methodologies and health strategies across MCH and immunization programs to improve health outcomes in underserved communities.Project Management: Overseeing the end-to-end execution of research and MIV projects, ensuring on-time delivery, efficient resource allocation, and meeting budget goals.Data Analysis and Reporting: Analyzing research data to generate actionable insights, preparing reports, and presenting findings to stakeholders to drive program improvements.MIV Deployment: Coordinating mobile immunization efforts in Sindh, ensuring vaccine delivery to remote areas and addressing logistical challenges to enhance immunization coverage.Team Development: Mentoring and leading teams across projects, promoting a collaborative work environment and ensuring capacity building within the team.Stakeholder Engagement: Coordinating communication between internal teams, government agencies, and communities to ensure alignment with project goals. Свернуть As an Assistant Manager, I play a central role in orchestrating the success of multiple research projects by:Team Management: Supervising and supporting team members, ensuring alignment with project goals and fostering a collaborative environment.Project Coordination: Managing timelines, resources, and tasks to ensure on-time delivery and effective resource allocation across projects.Data Analysis and Reporting: Analyzing research data, preparing reports, and presenting findings to stakeholders.Training and Capacity Building: Leading onboarding, training, and capacity-building initiatives for new team members, ensuring continuous professional development.Stakeholder Communication: Facilitating communication between internal teams and stakeholders, ensuring clarity and consistency across all project phases. Свернуть

  • Team Lead - MIVs & HITL

    Dec 2024 - now

  • Assistant Program Manager

    Feb 2023 - Dec 2024