James Goh

Experience

• 

  The Learning Lab, Singapore

  Nov 2015 - May 2017

  Teacher
• 

  Wee Hur Capital

  May 2017 - Jan 2020

  I manage the health and performance of our Purpose-Built Student Accommodations (PBSA) in Brisbane and Adelaide through the following 1) Developing leasing strategy to maximize revenue 2) Setting, controlling and tracking budget for cost variance and revenue performance 3) Setting up preventive maintenance and asset management system to ensure that our asset are well maintained 4) Working with and overseeing appointed building manager and operator's KPI and performance evaluation 5) Improving customer service and back-office operational management and workflow through innovation, strategic frameworks and system analysis 6) Embarking on special projects and enhancement works that improves efficiency, customer experience and enhances asset value 7) Developing sound business relationships with trusted stakeholders 8) Responsible for retail leasing of our 11 retail tenancies in our Brisbane PBSA9) Contract negotiations and management in relation to operator, contractors and vendors. Show less

  • Manager, Asset Management

    Jul 2019 - Jan 2020

  • Assistant Manager, Asset Management

    May 2017 - Jul 2019
• 

  Y Suites

  Jan 2020 - now

  Founder

  1) Oversee the development of new website for new student accommodation brand and facilitate integration with payment platform and Property Management System2) Providing creative direction and thought leadership to our new brand and oversee its execution on social media and through customer experiences 3) Oversee the procurement and integration of an eco-system of software solutions to facilitate and automate booking, payment, leads management, on-boarding, operations, accounting, customer service, check-in, and sales for Purpose Built Student Accommodation4) Providing strategic framework and direction for digital marketing strategy and execution5) Work closely with business development team in Singapore, Australia and North Asia to close sales agreements and achieve occupancy targets6) Manage our leads pipeline and reservations process to achieve occupancy targets7) Oversee marketing and social media campaign in China8) Manage marketing budget and allocate dollars based on performance-driven analytics and optimisation9) Working closely with accounting team to ensure the seamless reconciliation of A/R and bank credit, as well as A/P and invoices. 10) Work closely with accounting team to generate revenue and management reports, ensure proper expense reconciliation, and facilitate seamless processing of property accounting to head office accounting11) Oversee the development of SOPS and other intellectual properties that define the substance and execution of our new brand Show less