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Rohan Iyer

Rohan Iyer

Summer Intern

Followers of Rohan Iyer722 followers
location of Rohan IyerMumbai, Maharashtra, India

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  • Timeline

  • About me

    Business Manager - Brand Planning at Performics (Publicis)

  • Education

    • The South Indian Education Societys College of Commerce and Economics

      2016 - 2019
      Bachelor's degree Marketing/Marketing Management, General 60.01%

      Activities and Societies: Vice-Chair Person of the college's first-ever fully Digital Fest. (Buddhi 2019) Participated in the International Model United Nations Conference for Human Rights (2018). A deep Dive into the basics and Fundamentals of Marketing.

    • The South Indian Education Societys College of Commerce and Economics (SIES)

      2015 - 2016
      HSC Business/Commerce, General

    • Indian Institute of Technology, Roorkee

      2024 - 2024
      Postgraduate Degree Artificial Intelligence in Marketing

      The course revolves around the use of Artificial Intelligence in Marketing and how AI can be leveraged to upscale marketing and provide efficiency as a whole for a brand.

    • Indian Institute of Management Bangalore

      2024 - 2024
      Postgraduate Degree Digital Marketing

    • IIDE - The Digital School

      2020 - 2020
      Advanced Digital Marketing Marketing

      Deep Dive into the core aspects of Digital Marketing using various Tools

  • Experience

    • QuoDeck Technologies Pvt. Ltd

      May 2018 - Jun 2018
      Summer Intern

    • Square Panda India

      May 2020 - Sept 2020
      Marketing Intern

      I was responsible for managing the SEO Activity and creating an overall marketing strategy along with the team for the brand.

    • The Starter Labs

      Oct 2020 - Aug 2021

      My role included device Media Strategies, Create and execute Media Plans and optimising the campaign performance to achieve the best possible result at the lowest possible cost for the clients.Along with Media, I was responsible for bringing about innovations in the marketing activities being done for the respective clients. The innovations include Email Automation Strategies (Drip/Sequence campaigns).

      • Performance Marketing Executive

        Jan 2021 - Aug 2021

      • Performance Marketing Intern

        Oct 2020 - Jan 2021

    • Schbang

      Aug 2021 - Jan 2023
      Media Strategist

      1. Understanding the Brand's business objectives andestablishing quantitative KPIs.2. Developing a detailed media plan basis the objectivesaligned with the client.3. Analyzing Campaign Data on Ad Accounts, GoogleAnalytics, to optimize and scale campaignperformance.4. Post campaign reporting, billing, and data analysis5. Negotiating key Deals with third party vendors andensuring quality execution.6. Coordinating with Creative and Web Teams onintegrated campaigns and providingrecommendations.7. Ensure technical details i.e. pixels, codes, andattribution windows are in place.8. Testing and Executing the approved automationstrategies. Show less

    • Madison World

      Jan 2023 - Mar 2024
      Planning Manager

    • Performics India

      Mar 2024 - now
      Business Manager - Brand Planning

      Overlooking the brand planning aspect of Paid Media along with building strategies around Brand Planning (Branding).

  • Licenses & Certifications

    • Google Analytics for Beginners

      Google
      Aug 2020

    • Google Data Studio

      Google
      Jul 2022
      View certificate certificate

    • Advanced Social Media Strategy Training and Certification

      HubSpot
      Dec 2020

    • Wordpress Development: Beginner

      IIDE - The Digital School
      Jul 2020

    • Apple Search Ads

      Apple
      Jan 2021

    • Graphic and Web Designing

      Keerti Knowledge & Skills Limited
      Dec 2015

    • X Ads

      X
      Mar 2024

    • Google Search Ads

      Google Digital Academy (Skillshop)
      Aug 2020

  • Honors & Awards

    • Awarded to Rohan Iyer
      Best SEM Strategy - Silver Indian Digital Marketing Association (IDMA) Aug 2022 Best SEM Strategy
    • Awarded to Rohan Iyer
      Health and Wellness Sector- Cipla Breathefree- Industry Award Brand Equity Aug 2022 Gold Award
    • Awarded to Rohan Iyer
      Health and Wellness Sector- Cipla -Industry Award Brand Equity (DG+) Gold Award

  • Volunteer Experience

    • Head of Digital

      Issued by SIES College of Commerce & Economics on Jan 2019
      SIES College of Commerce & EconomicsAssociated with Rohan Iyer