Aimee Binstead

Experience

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  JD Wetherspoon

  Jun 2006 - Jun 2012

  Shift Manager

  Active participation in sales-building and marketing meetings concerning the P&L report, analysis of KPIs and overall business performance analysis.Core responsibilities included:- Pre-shift staff briefings and one-on-one mentoring/corrective coaching- Management of health and safety compliance- Money handling, banking, and stock management - Events Committee Organiser- Assistant Centralised Induction Co-ordinator- Resource planning and scheduling

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  DV8 Publications

  Jun 2009 - Apr 2010

  Staff Writer

  Creating quality editorial content for a South Coast lifestyle magazine, as well as partaking in events planning and promotion, market research and social media marketing.

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  Really B2B

  Apr 2013 - Oct 2015

  Marketing Manager

  Leading marketing and new appointment generation for Really B2B; an award-winning business-to-business marketing agency focused on tangible business results. Spanning digital strategy and hands-on management, my role was all-encompassing and the agency saw impressive results from my proactive and autonomous approach, including:- 184% more traffic to the website using inbound marketing methods.- 220% increase in LinkedIn page followers.- 900% increase in leads from inbound channels.- A substantial rise in revenue.The Really B2B client base included global corporations such as Europcar, BBC, Zipcar, Miele Professional, For Dummies, Office Depot, Yorkshire Copper Tube, and Kingspan Environmental. Show less

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  Gatecrasher Advertising

  May 2016 - Sept 2017

  Digital Campaign Manager

  Shaping the digital marketing arm of a traditional advertising agency to deliver national multi-channel campaigns. Working with the wider business team, I introduced processes and best practice guidelines that ensured all campaigns not only met but exceeded client objectives when it came to the digital distribution of their message and assets. From behaviour-change to e-commerce sales, campaign goals were varied, with clients including Transperth, Masters Milk, Cancer Council WA, LiveLighter, Brikmakers, St John Ambulance WA, and more. Show less

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  Trusted Online Marketer

  Oct 2017 - now

  Digital Marketing Consultant

  Helping ambitious business owners grow premium brands without sacrificing their personal lives. I believe success doesn’t have to come at the cost of your mental health or your happiness. By rejecting the demands of hustle culture and embracing smarter, more efficient marketing strategies, you can create a business that supports your life, not the other way around.- Boosting transactions by 25% through social advertising for luxe jewellery label, Mountain & Moon.- Delivering £400k revenue from SEO for Salesforce consulting company, MarCloud.- Seeing 65% more enquiries using Google Ads for performance engine specialist, Harris Engines.- 9,200% ROI with SEO & Google Ads for an Australian luxury holiday homes provider.- Selling out corporate events and Christmas Parties for hospitality leader, Smart Group.Are you running your business or is your business running you? If you’re ready to start growing without sacrificing so much of your time, I’m here to help. Let’s create a digital marketing strategy that works for you and your business—without the stress or overwhelm. Show less

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  Murdoch University

  Sept 2018 - Jun 2019

  Senior Digital Marketer

  Supporting the digital team to drive student recruitment through programmatic advertising and search campaigns, as well as driving the strategy and delivery of a lead nurture strategy using Salesforce Marketing Cloud.

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  Insourced Digital Marketing

  Nov 2020 - now

  Co-Founder

  Created to close the knowledge gap between marketing generalists and digital industry specialists, Insourced Digital Marketing is where strategy and training meet. We support in-house marketing teams with marketing audits, bespoke strategies, and tailored training programs that demystify digital and empower employees to lead activities with confidence. Unlike training from agencies and consultants, Insourced doesn't offer hands-on management, meaning our services are 100% impartial. You can rest assured the activities and recommendations we deliver are what's best for your business, not our bottom line.How does it work?1. We get to know your business, your teams' skills and your marketing activity to date. 2. We deliver a digital marketing strategy + recommendations for personalised marketing training.3. Your team gains access to purpose-driven training and 1:1 support calls.The result? Great digital confidently executed in-house and better collaborations with outsourced partners. Show less