Sofia Troshina

Experience

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  RICE Crew (Rochester International Choreography and Entertainment), University of Rochester

  May 2020 - May 2023

  Part of the RICE Crew for 4 years, I was elected as a Captain 2 years in a row, leading the cross-functional collaboration of 2 key teams, managing processes, leading team vision, and communicating with stakeholders.• Led board of 7 in overhauling organizational structure and branding post-COVID by introducing project management system in Notion to streamline projects; drove 300% rise in active membership within 2 years• Orchestrated cross-functional collaboration among four teams to execute annual showcase; leveraged iterative planning over 6 months, resulting in 250% year-over-year surge in attendance• Devised two-way ranking system to address showcase slot limitations: optimized dance allocations using dancer preferences and instructor rankings, achieving 95% dancer inclusion rate in final showcas Show less

  • Captian

    May 2021 - May 2023

  • Secretary

    May 2020 - May 2021
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  Students' Association Government - University of Rochester

  May 2021 - Jun 2022

  • Student Senator

    May 2021 - Jun 2022

  • Administration and Review Committee Analyst

    May 2021 - May 2022
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  Ain Center for Entrepreneurship - University of Rochester

  Feb 2022 - May 2023

  Marketing Assistant

  Diverse responsibilities from owning the weekly newsletters in MailChimp, creating event and promotional graphics in Canva, social media campaigns and strategy, interviews, and organizational tasks.• Led creation of 3 high-engagement content sections on Instagram by analyzing page data and benchmarking against competitors; aimed to boost engagement, resulting in 15% increase in two months• Designed automated student task management database system on Notion to overcome challenges of team transparency and miscommunication; boosted student output by 50%• Introduced automations to Airtable content database based on content stage, aiming to streamline content creation; minimized communication overhead, reducing start-to-finish content process in half Show less

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  Greater Rochester Enterprise

  Jun 2022 - Aug 2022

  Marketing Communications Intern

  Worked under the CMO to help reach key stakeholders by crafting social media posts, writing case studies, optimizing website and ad effectiveness, and assisting in events.• Analyzed data from 200 posts using LinkedIn analytics and word-cloud for key engagement drivers; leveraged insights to craft 50+ optimized posts and had 20% rank in year's highest-engagement posts• Led daily content creation, including social media, case studies, and graphics to enhance regional awareness

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  Paragon One

  May 2023 - Jun 2023

  Branding Research and Strategy Extern

  My project focused on diving deeper into the HUGO brand to help it elevate its Gen Z-focused marketing strategy.• Uncovered 3 insights to fortify HUGO’s brand strategy through understanding Gen Z's brand sentiment; analyzed interviews with 10 Gen Z individuals and synthesized findings from a survey of 30+ participants• Devised competitive analysis for HUGO, pinpointed primary competitor, identified market gaps, crafted differentiation strategy, suggesting distinct brand position to capture Gen Z market Show less

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  Simon Vision Consulting

  Sept 2023 - Dec 2023

  Project Manager

  • Managed agile 5-person team on focused branding project for alpha-stage AI-based startup to increase beta testers, maintaining budget, high client satisfaction, and team ownership.• Crafted new positioning, messaging, and content strategy for beta product launch based on actionable customer research, while adapting to dynamic startup deadlines.

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  University of Rochester - Simon Business School

  Oct 2023 - May 2024

  Admissions Ambassador
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  Simon Product Management Club

  Nov 2023 - Apr 2024

  Associate Product Manager
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  CJ 4DPLEX

  Oct 2024 - now

  Marketing Analytics Intern