Dinesh Perera

Experience

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  Richard Pieris & Company PLC

  Sept 1998 - Jul 1999

  Assistant to Brand Manager

   Directly reporting to the Snr Brand Manager for Arpifoam Mattresses. Constantly co-ordinating with Factory.  Monitoring Stocks & Sales on a daily / weekly & Monthly Basis.  Constantly updating production plans according Sales Budgets and Promotional Plans. Doing AD Briefs for Advertising Agency for ATL & BTL activity. Planning / Co-ordinating and Activation of Showroom and Dealer Promotions. Visiting Dealers / Distributors and supporting them to increase Sales of Arpifoam Mattresses. Show less

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  Singer Sri Lanka PLC

  Aug 1999 - Jul 2000

  Trainee District Manager

   Was directly responsible for 12 company owned showrooms and 5 approved dealers. Totally Responsible for Sales and Outstanding collections for showrooms under my supervision.  Conducted Monthly District Meetings – Admin / Sales & Inventory evaluation of Branch Managers  Coordinated with sales staff, factories, warehouse, and management Monthly Feedback on Market Activity and Competitor Activity in the District. Developing Sales and Increasing the Corporate / Product Brand Image in my District.  Constantly conducting out door promotion campaigns to increase sales in the District. Show less

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  Abans Group Sri Lanka

  Feb 2004 - Aug 2023

  Overall in Charge of Product Marketing for Consumer Electronics -TV / Audio Video & Mobile Communication Product Categories which consists of world reknowned brands such as Apple / LG / JBL / Harman Karodn / OPPO / Vivo / Toshiba / Haier and KOnka Brands.  Overall In-Charge Sales/ Marketing & After Sales Operations of Mobile Phones (‘13 to Present) – Apple / LG /Lenovo/ Haier / OPPO / Vivo Brands  Overall-In Charge of Mobile Dealer Sales Operation / Mobile Sales Operation Elite Channel/ Mobile Operators & Corporate Sales Operation (‘13 to Present) Overall in-charge of customer care operation for Mobile Communication. (‘13 to Present)   Daily Interaction & communication with Foreign principles, Overseas Factories and local suppliers for sourcing of Brands / Products / Pricing / Planning / A&P Activity / Budget Negotiation/ Competitor counteracting planning. Direct Negotiations with All Media Institutions in Sri Lanka for media buying. (TVC / Radio / Magazine).Driving Social Media marketing strategy for all product categories. Working with In-House ad agencies and external agencies to drive marketing campaigns for Abans Plc. Day to Day interactions with Imports Dept / Pricing & Costing Dept / Inventory control Dept / Checks & Control Dept / Finance & Accounts Dept / Wharf Dept / Treasury / Service Dept / All Sales Channels / Ad agency / Marketing team & Top Management.Day to day responsibilities - Planning / Budgeting / Importation / Inventory management / Advertising (ATL/BTL) / Activation of In-House & Outdoor Promotions / A&P Budget Management / Market Intelligence / Channel Development / Identifying & Developing Market Segments and Year on year Turn over Growth / Market Share analysis / / Dept Budget Management / Cost Management & Continuous increase in Bottom Line Growth. Attending all Monthly Sales Meetings. (Retail / Elite / Field Supervision / Regional Meetings / MSM Meeting / Weekly S&OP Meeting / Imports Meeting). Show less Overall In-Charge for LG/Toshiba/JVC//Sanyo/Philips /Harman Kardon/Konka / Haier Brands under the TV & Audio Video Categories.Overall In-Charge for Suntel / SLT / Dialog CDMA & Mobile Phones Sales & Marketing operations.(Largest Mobile & CDMA service providers Sri Lanka).Overall In-Charge for Dialog TV / IP-TV Sales & Marketing Operations. (Only Satellite & IP based serviced providers).Overall In-Charge of Bill Collection Operation for Abans Retail Pvt Ltd. (Service provider bill collections through our showroom network). Planning / Budgeting / Forecasting / Importation / Advertising (ATL/BTL) / Activation of In-House & Outdoor Promotions / Market Intelligence & Constant Market Surveying and Servicing consumers.Identifying World trends and implementing in local Market / Developing Channels / Identifying & Developing Market Segments / Increasing Market Share for each product Category with Year on year Turn over Growth & Bottom Line Growth.  Strict Inventory Control Strategy maintaining less than 2% ageing inventory at any given time. Identifying / Developing and Marketing Futuristic Products and creating aspiration for products marketed by Abans. Visiting overseas Suppliers / Factories and sourcing new items. (Singapore / India / Indonesia / Thailand / Korea / China / Dubai)Directly responsible for SKD Operation of LTV assembly in Sri Lanka Factory.Overall in charge of Consumer Electronics Service operation at Peliyagoda Service Center Show less

  • Director Operations

    Aug 2020 - Aug 2023

  • Deputy Director

    Nov 2011 - Aug 2020

  • Brand Manager

    Feb 2004 - Nov 2011
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  Astrawatt Solar - Atlanta, GA

  Jun 2023 - now

  General Manager

  - Driving solar energy, storage and EV charging sales and installations in the state of Georgia.- Building close relationships with Tesla, REC, Enphase, SPAN and Exro brand representatives responsible for the Georgia market.-Establishing close working relationships, with corporate office, commercial and industrial partner, property developers and marketing agencies.