Leonardo Duque

Experience

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  Opcion Colombia

  Jan 2003 - Nov 2007

  Regional Director

  Created and implemented major fund-raising initiatives for a variety of social projects; raised the required funds while working under pressure to meet demanding deadlinesNegotiated and mediated with a large group of private and public institutions in order to obtain funds and gain permission to implement new regional and national projects

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  Freelance

  Oct 2008 - Oct 2010

  International Freelance Student services Consultant

  Undertook recruitment projects, managed exhibitions, and visited schools, colleges and career conventions appropriate to student recruitmentDeveloped business plans for countries in my target area, developed and extended links with educational institutions abroad and other organizations appropriate to student recruitmentManaged clients and property accounts as an estate agent, including calculating rent increases, advising on market rates and handling all activities related to marketing and promotion Show less

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  Amplify Trading

  Oct 2011 - Oct 2012

  Trainee Futures trader

  Direct experience trading across asset classes both on the simulated and live accounts. Specialized on the E-mini S&P 500 index and FOREX. Taking fast and confident decisions under pressure using analytical tools like stochastic, Fibonacci levels and RSI among others in order to forecast price movements, adapted to extremely changing markets conditions. Maintain constant research and study to determine which sectors are leading the current market

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  SI-UK

  Feb 2013 - Mar 2019

  • Set business strategy for the London Operations with focus on Marketing, Sales, HR and IELTS divisions and overseen their smooth operation.• Lead and developed sales and marketing teams to accelerate sales growth through increasing market share as well as seeking out and developing new business opportunities. Positioned SI-UK as the leading Student Recruitment Agency for UK based international students. • Raised and increased awareness of the company's brand to both client universities and the international student market. Managed both, sales and marketing teams to implement multilingual digital and traditional marketing campaigns with a strong focus on increasing lead conversion rate and reducing the cost of acquisition • Managed and maintained levels of resource to deliver the business plan and react to business opportunities and variances as they arose. • Ensured that business complies with all operational regulations including Tiers 2 and UKVI compliance. • Managed a multicultural team of 40 staff members; 16 nationalities spread across 4 sales teams, Marketing, HR, and Administrative teams. Show less • Directly reported to the Company Directors and work collaboratively with other members of staff worldwide.• Managed the day-to-day operation, which includes financial and budget activities and other operational services. Successfully controlled annual budget and capital operations for the company generating an increase on projected turnover. • Managed internal and external communication both in the UK and worldwide.• Responsible for overseeing, developing and implementing the company’s recruitment strategy and leading the UK/Europe, International, and enquiry/conversion teams. Delivered a range of initiatives and activities to secure growth in student numbers from priority and emerging market areas and in line with company’s strategic objectives and KPIs.• Planned, managed and contributed to the delivery of in-center events such as open days/evenings, University fairs/careers events, conferences, and other recruitment activity. Show less • Managed and motivated an international team with responsibility for creating, delivering and evaluating international digital marketing campaigns that lead to successful recruitment.• Responsible for recruitment staff for the UK, Europe, and other International markets. • Ensured a targeted and effective response to international markets, engaging and attracting the most talented students to both the new and current programs of study. • Assisted the company in its ambitious international expansion and revenue growth objectives within the region. • Developed and delivered a firm strategic approach to strengthening, expanding and growing international student recruitment numbers in the region through marketing plans, acquisition & conversion strategies, engagement with students and strategies involving relevant stakeholders. • Continual training and development of all members of the sales department. • Achieved growth and hit sales and student enrolment targets by successfully managing the sales team. • Designed and implemented a strategic business plan that expanded the company's customer base and ensures it’s a strong presence in the UK. • Worked closely with Operations Director to make sure conversion rates were constantly improving. • Monitored inquiries' quantity and quality on a regular basis. • Reached out and developed new business opportunities with a strong focus in Emerging Markets. Show less • Recognized as the Top Performing Consultant (Revenue generated and student enrollment) by achieving 160% individual target. • Managed and developed a team of 5 consultants, successfully achieved targets and KPI in 2015. • Implement marketing strategies to build company’s profile in the UK, Americas and Europe via social media campaigns, SEO and both digital and traditional media. • Developed partnerships in targeted countries with a strong focus on other HE institution and Government bodies. • Build up a healthy international student mix by recruiting from more than 30 nationalities. • Maintained close working relationships with Universities, other representatives and third parties. • Coordinated and managed the SI-UK global UCAS application. Show less • Created promotional material for EU and LATAM though social media campaigns, printed and digital media• Implemented a range of innovative mechanisms to meet international recruitment targets• Develop networks and partnerships in target countries while sourcing advertising opportunities and placing adverts in local, regional and national press (over 11 publications in major Newspapers)• Developed and maintained close working relationships with Universities, other representatives and third parties Show less

  • Operations Director - London

    Jun 2018 - Mar 2019

  • Branch Manager

    Jan 2018 - Jun 2018

  • Head Of Sales

    Feb 2017 - Jan 2018

  • Managing consultant, The Americas and EU

    Oct 2015 - Feb 2017

  • Senior Education Consultant, The Americas and EU

    Oct 2014 - Oct 2015

  • Marketing Executive and Education Consultant

    Feb 2013 - Oct 2014
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  Freelance

  Mar 2019 - now

  Marketing Strategist & Business Consultant

  • Drive Increase in Revenue and Bringing Ideas to Life - Advising, designing and implementing a business strategy for a new start-up project in LATAM and Europe. • Responsible for digital road-map implementation and disruptive strategies.• Providing budget allocation, sales forecast, financial planning, and KPIs design and implementation. • Designing and implementing sales pipeline, MQLs, SQLs structure for new digital and traditional start-ups. • Designing short and mid-term digital marketing strategy while coaching new and established marketing departments with a strong focus on Marketing Automation and staff cost reduction.• Working remotely with a bright team of Marketers and Entrepreneurs so that we can get businesses and ideas to grow faster. • SEO Content writer and keywords planner for new multi-language websites with a global reach. Show less

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  The Broad Club

  Sept 2019 - now

  Founder - Head of Global Trends

  We offer professional online and off-line support services to our individual and corporate clients at national and international level. We ensure that we work hard to meet and surpass our clients’ expectations but we are also building a community of ambitious international students that engage with others and share their experiences.