Daniela Rossi Hammer

Experience

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  HP

  Jan 1999 - Jan 2000

  Project Assistant

  Support of the HPO and HPC team

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  Shiseido

  Jan 2000 - Jan 2005

  Brand Manager Switzerland

  In charge of marketing, launches and development of 4 selective cosmetic brands for the domestic market (B2B, B2C)Marketing Elaboration of the strategies and marketing plans for 4 brands Preparation and management of the marketing budgets (merchandising, PR, ...) and P&Ls for the brands Market analysis and competition studiesManagement of a team of 6 peopleImplementation of the marketing plan: creation and follow-up of the promotional campaigns adapted to each distribution channel (mailing, in-store promotion on the brand’s stand, management of the staff , GwP…) launches of the new products (price positioning, promotional operation for the launches, …)Customer relationship management: regular customer meetings to obtain the feedbacks and improve the quality of the marketing and the customer satisfaction and loyalty Management of the Swiss Internet page for one of the brandMonthly and annual reporting to the head officeManagement of the stocks (sales product, sampling, merchandising, …)Sales, Training, PRAcquiring new B2B / B2C clientsNegotiation of commercial conditions Organisation of commercial meetingsDaily communication with the sales staff (salespersons and beauty consultants)Designing and implementation of training programs for clients (department stores, chains, Spa’s)Motivating the sales staffCreation of press kits Launches of brands or products to the press Regular media contact Show less

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  DHL

  Oct 2000 - Apr 2001

  Business Analyst

  Support of the KAM and GAM for the client statisticsPresentation of the result Research of new business ffers for clients

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  NAVILLE DISTRIBUTION

  May 2005 - Jul 2011

  Sales and Marketing Manager

  Develop, manage and drive de sales activities for the developpement of the sales in the independent kiosks in Suisse Romande (Sweets, chocolate, cigarets, telephone products, etc…) Direct management of 2 sales teams (4 Sales Repr. + 6 Telemarketing ) Organise the annual Naville trade fair Coordination of the communication for the new products (internal and external)Management of all kind of client issues (questions, offers, visits …)Key account management all over Switzerland (oil chain, distribution chains…) Show less

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  Emmi Schweiz AG

  Oct 2011 - Jun 2012

  Senior Brand Manager

  Marketing management of brands (dairy food)Budgeting and P&L Collaboration with R&D (innovations, benchmarking, testing)Collaboration with Comm, Promotion and Ad AgenciesModernisation of brands and launches of new products

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  LRG - Laiteries Réunies Genève

  Jun 2012 - May 2013

  Marketing / purchasing
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  Clarins

  Feb 2014 - May 2015

  Key account coordinator

  Swiss cosmetic key accounts contactElaboration and analysis of B2B needs and coordination with marketing planSales turnover follow up and adaptation to clients budgetsInternal and external communication

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  Melvita Official

  Jan 2016 - Aug 2018

  Senior Brand Manager, Marketing and Sales

  Brand strategy developpement for the Swiss marketManagement of sales staff and beauty consultantsCampaign and product launches 360 degrees

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  Sante Vie start up

  Nov 2018 - Feb 2019

  Business Developper
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  Klubschule Migros - Ecole-club Migros - Scuola Club Migros

  Mar 2019 - Feb 2022

  Responsable Marketing et Comm
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  Miduca AG – Miduca SA

  Feb 2022 - now

  Campaign Manager