
Darren Ang Kar Huat

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About me
Business Building Supervisor at Philip Morris International
Education

Sheffield Hallam University
-Marketing
Sheffield Hallam University
-Bachelor's degree Marketing
Experience

Ajinomoto Malaysia Bhd (AJI)
Dec 2009 - Mar 2016- assist key account manager monthly sales report- planning sales strategies in order to achieve higher margin- budget controlling- taking key account Global Retail Chain (TESCO)- laise with Global Retail Chain HQ for promotion activity and business review.- ensuring promotion activity fully implemented by account.- lead 2 key account sales representatives, ensure target achieving and motivate them - ensuring product visibility and facing - taking key account Global Retail Chain (TESCO, JUSCO, AEON BiG)- laise with Global Retail Chain HQ for promotion activity and business review.- ensuring promotion activity fully implemented by account.- lead 2 key account sales representatives, ensure target achieving and motivate them - ensuring product visibility and facing - Monitoring Global Retail chain and traditional trade key account, ensure to meet sales target- lead two van sales representative (VSR) for Negeri Sembilan state.- ensuring VSR achieve company target.- build good rapport with key account buyer.- execute monthly promotion activities - business negotiation for traditional trade
Assistant Key Account Manager
Apr 2015 - Mar 2016Senior Key Account Executive
Apr 2012 - Mar 2015Key Account Executive
Dec 2009 - Apr 2012

Philip Morris International
Mar 2016 - now- Support and executive Head of Business Building’s business direction & strategy and Business Building Manager’s implementation plan of assigned territory.- Support Business Building Manager in seeking new business opportunities/ partnerships for CC/ RRP expansion/ growth through competitive market intelligence.- Provide business review and reporting of assigned territory to Business Building Manager.- Regularly engage collaborators and partners; address business challenges/ concerns/ objectives like Participation Rate, Device Offtake, Device Registration rate, Malay User Contribution. IMS recommendations, PMI&U Booster Program Updates, RRP Education & Lead generation for General Trade Retailers & Key Account outlet operations/ owners.- Engage with consumer directly in outlets to obtain feedback and/ or insights and promote smoke-free future.- Collaborate and work closely with other stakeholders including Zonal Business Supervisor and business partner (EZD)’s team to ensure smooth business operations.- Ensure physical optimization of reporting, such as outlet achievement to create route plan with efficiency improvement and adhere to the call frequency required by each outlet.- Act as a change enabler for transformation in assigned territory.- Ensure self and all General Trade Retailer Collaborators/ Partners comply with all PMI Principles & Practices, Code of Conduct, and Commercial processes, local and Federal laws. Show less - Total territorial management on designated area and monitoring territory sales- Ensuring trade partners achieve program target- Ensuring optimum trade visibility within territory - Execute commercial plans with trade partners in order to increase product awareness, share of market and consumer trials- Gather market information to gain further market insights for better territorial management- Maintain strong rapport with trade partners in order to sustain longevity in partnership Show less
Business Building Supervisor
Aug 2022 - nowZonal Business Supervisor
Mar 2021 - Aug 2022Area Executive
Mar 2016 - Mar 2021
Licenses & Certifications
- View certificate

Digital Campus Core Certificate Program
Philip Morris InternationalFeb 2020
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