Kristy Barney

Experience

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  Provo Craft

  Mar 1992 - Sept 2002

  Wholesale/Retail Buyer

  •Developed and carried out merchandising strategies in retail division. Evaluated product choices based on consumer trends, vendors, resources, creativity, availability and price points.•Generated and achieved corporate goals in sales, advertising, markups, markdowns, turns, fill rate and gross profit. Set wholesale and retail pricing guidelines.•Purchased inventory for wholesale distribution center and retail establishments, controlled open-to-buy, stock levels, and fill rate. Negotiated vendor payment terms, discounts, advertising funds, returns and markdown allowances.•Attended trade shows seeking new vendors and products. Kept abreast of emerging trends and adapted product mix appropriately. Show less

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  One Heart One Mind

  Jan 2003 - Mar 2003

  Product Development Consultant

  • Provided market insights and artistic direction in relation to product development, plan-o-grams, pricing, packaging, marketing and advertising.

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  Close To My Heart

  Aug 2003 - Jul 2011

  Creative Marketing Manager

  •As Strategic lead researched market trends and utilized findings to direct creative conception, planning and execution of new product lines. Analyzed current product inventory to balance development and retirement of products.•Managed instructional philosophy, intellectual property and patterns. Oversaw creation process of six paper crafts how-to publications from conception through publication and release•In role of Creative Development Lead, developed and managed Studio J digital scrapbooking software and output. As partial patent holder on design concept, worked with internal and external resources to bring product to market. Oversaw maintenance strategy keeping product supported with new releases.•Acted as key driver in the development of exclusive product promotions. Managed conception, design and marketing support for products and campaigns.•Functioned as Public Relations liaison presenting product releases to industry publications. Created weekly posts to corporate blog (jeanettelynton.com). Attended industry trade shows and company conventions.•Collaborated with Creative Services, Marketing, Product Development, Purchasing, and Operations departments to coordinate product marketing strategies to achieve company sales objectives.•Managed Creative Marketing team generating weekly task list and approved projects. Show less

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  Cricut

  Dec 2011 - now

  • Champion innovative marketing and brand building ideas that deliver against brand strategy• Lead the strategic thinking behind the product road map, prioritizing key business initiatives to deliver against business objectives• Gain executive and cross-functional team alignment to product road map, launch criteria, pricing strategy, launch timing and in-market execution• Manage cross-functional projects within Phase Gate Process• Execute new product initiatives and/or core product improvements to market• Develop product positioning statements and messaging document to support brand equity and new product launches• Manage product line to deliver against annual financial targets • Effectively synthesize marketing, consumer and brand data; leveraging data to identify key conclusions for developing brand strategies• Act and communicate as a leader of the Brand through positive team interaction both internally and externally Show less

  • Director Global Product Management - Hardware

    Nov 2020 - now

  • Senior Product Manager

    Mar 2015 - Nov 2020

  • Product Manager Cricut Accessories & Consumables

    May 2012 - Mar 2015

  • Direct to Consumer Merchandising Manager

    Dec 2011 - May 2012