Urvi Khandelwal

Experience

• 

  Shreenathji Enterprises

  Aug 2017 - Jul 2018

  Accountant

  Prepared, analyzed and examined the accounts of the companyEstablish table of Accounts and assign entries to proper accounts

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  Droom Technology

  Apr 2019 - May 2019

  Category Management and Strategy

  Division: Category DepartmentProject: 1. Merchandising,omniture,funnel tracking & Analytics2. Revamping of Droom's customer protection program-Analysed the traffic through various sources on multiple category and service pages using GA to check category drivers.-Understood customer journey with funnel tracking on GA and recommended ways to reduce bounce rate and increase traffic for a better user experience.-Analysed current customer protection program and proposed a new program with additional features and pricing strategy.- Saved Rs 5,00,000 by identifying expenditure for an expired promotion and recommended an efficient tracker model.Received best internship award for the year 2019. Show less

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  Warehousity

  Oct 2019 - Jul 2020

  Social Media Manager

  - Managed digital marketing and social media content for the firm on its website and various social media channels to increase awareness and drive traffic to website.- Was able to Increase the follower base for social media pages from scratch to 2k+ with regular content update.

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  NoPaperForms

  May 2020 - Jun 2020

  Market Research and Strategy

  Project : Market Research and Strategy - Worked on market research for helping the organization to build a new vertical called "UniApply"- one place for school admission - Helped the company in gathering market data relevant for launching the vertical by doing competitive analysis, making admission playbook, and devising the digital marketing plan.- Contributed in development with business model for Alumini Management Software

• 

  Xiaomi India

  Jun 2020 - Jun 2020

  Live Project - Campaign Management

  Live Project - Prepared an end to end Diwali Campaign for xiaomi to be implemented on their website giving strategy from content to page wire frame to complete marketing promotion plan.

• 

  IFF

  Jul 2020 - now

  • Exceeded pipeline growth target by achieving a remarkable 22% increase through the creation of compelling customer engagements in 2022.• Strategized and executed 17 category growth initiatives for the organization by creating captivating content, creativity, and innovation to break through the noise basis market trends and consumer insights & generated project pipeline of ~$11M.• Worked on 300+ customer engagements with FMCG companies like PepsiCo, Unilever, ITC etc on various F&B categories providing them with insights and solutions to their requirements and help them build their future product pipeline.• Conceptualized and executed 8 B2C Product launches for IFF, managing product design, GTM strategy, digital positioning, and promotion generating sales of ~$1.1M• Support the distribution and corporate sales team by creating branded impactful merchandise and collaterals creating a brand push among sales team and in the region.• Participated in and curated events like trade shows, bakery meets, dairy meets etc with ~100+ participants.• Developed new market entry strategies and ways to defend current business leading to increased market share.• Developed India website for IFF from scratch and responsible for website auditing and management, strategy, content management and revenue generation with regular website enhancements and updation as per brand guidelines.• Generated 1.5Lac+ traffic and 2500+ leads and a project pipeline of ~$750K giving ~700% ROI in 2 years.• Responsible for end-to-end campaign management from planning to measuring performance against goals, delivering ROI, devising further plan, and keeping strategies up to date.• Initiated a successful monthly newsletter program, resulting in a significant boost in customer engagement.• Developed and executed tools to measure customer satisfaction score to take actionable insights to improve on future engagements. Show less -Developed India website for IFF and responsible for maintaining the website with regular content updates and end to end campaign management from planning to measurement using web and social media tools(www.iff.in)-Generated 85K traffic and 1500+ leads with revenue of 45+Lacs giving ROI of 350% within 12 months- Hands on experience with digital marketing tools and activities such as google analytics, SEO, SEM, SMM etc to create engagement for the brand. -Supported and worked closely with FMCG(F&B) clients like Mondelez, unilever, Tata etc and oragnised innovation days guiding them for innovation opportunities using our products.-Conceptualized and executed B2C product launches and relaunches by managing product design, G2M Strategy, promotion and final launch- Actively involved in driving 6 category growth initiatives for capturing new business. -Recipient of culture and value award for exceptional performance for generating highest leads through personally designed marketing campaign for August 2021 Show less

  • Marketing Manager- Indian Subcontinent

    Jul 2024 - now

  • Senior Executive - Marketing

    May 2022 - Jul 2024

  • Digital Marketing Executive

    Jul 2020 - May 2022