Luis Hernández Jiménez

Experience

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  CEF Centro de Estudios Financieros

  Jan 2005 - Oct 2005

  Encargado del depto. internacional Campus Madrid
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  Warner Bros. Entertainment Group of Companies

  Jan 2006 - Jan 2010

  Sales Manager (Home entertainment)
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  Warner Bros. Games

  Jan 2009 - Aug 2014

  Sales and Trademarketing Manager

  • In charge of 70% of the games division revenues (top 3 accounts).• Create and supervise trade marketing and sales plans for Mexico and Central America.• Responsible for the annual budget and monthly reforecast for the games division.• Control of sales allowances and trade marketing investments by account.• Analysis for new business in the Mexican and Central America markets.

• 

  Universidad Anáhuac México

  Sept 2012 - May 2014

  College Professor

  Professor for the degree of " Management of entertainment companies"

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  Warner Bros. Entertainment

  Aug 2014 - now

  • Develop and supervise the videogame (console, PC and mobile) business strategy for Mexico & Hispanic LATAM • Leader of Eleague Latino Esports task force and in charge of develop the Esports strategy for the company in Latin America including identification and contracting with Talent, negotiating with third party-publishers as a warranted, and determining logistics, calendar and oversee all other material aspects of Company’s Esports operation in Latin America.• Supervise trade marketing and sales plans for LATAM.• Responsible of the annual budget and monthly reforecast for the games division.• Serve as principal contact to Ad Sales, Content Branded Services and Distribution Teams in Mexico & CASSA to drive synergistic revenue-generating transactions involving gaming.• Oversee pricing analyses & provide consultation & advice on local Game pricing for Mexico & CASSA.• Oversee & Support Game related-events and Game Shows. Show less

  • Sales and business development director WBie (games) Latin America (Hispanic America)

    Feb 2019 - now

  • Sr. sales and trademarketing manager Mexico & LATAM (Games and Digital)

    Aug 2014 - Feb 2019