
Timeline
Skills
Asp.netBusiness analysisC#CoachingCoaching & mentoringCustomer acquisition and retentionDatabasesDigital marketingDigital marketing mediaDigital strategyEnterprise softwareFundamental of uxGoogle adsGoogle analyticsInnovation/creativityLeadershipMarketing managementMarketing strategy development and executionMarket researchMicrosoft sql serverOperations managementProblem solvingProduct developmentProduct leadershipProduct managementProduct planningScrumSoftware product managementSqlStart-up leadershipStrategic planningStrategic thinkingStrategic visionTeachingTeam building and collaborationTeam leadershipTrainingUser experience (ux)User experience design (ued)Ux-ui in actionUx/ui in actionUx researchVision and roadmap for align businessAbout me
Experienced executive leader and third-time founder with a demonstrated history of success in navigating diverse roles in software industry as CEO and management positions. Over the past decade, I have honed my skills in strategic visioning, organizational management, and driving innovation. As a CEO, I have led successful ventures, enhancing products, elevating customer satisfaction, and fostering collaboration across teams. My passion for leveraging technology to enhance learning experiences has been a driving force throughout my career. With a keen eye for market trends and a commitment to delivering excellence, I am poised to continue shaping the future of educational technology as a leader and innovator.
Education
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Azad university (iau)
2004 - 2008Bachelor's degree computer software engineering
Experience

Roboiran robotics
Dec 2011 - Dec 2012RepresentativeRepresented RoboIran Robotics as a key liaison, promoting robotics solutions and fostering industry partnerships.• Advocated for robotics education among children, organizing workshops and seminars, resulting in a 20% increase in participation and engagement among young learners.

Efit
Sept 2013 - Jun 2018🚀 Empowering Innovation Since 1989 as Co-founder and Direct Manager at EFITEarth Future Information Technology: Web software development company with a focus on education, research, and health. As a technical lead I was responsible for: • Implement technical SEO optimizations, such as website audits and performance monitoring, in collaboration with web developers to enhance site visibility and user experience. • Configure and analyze web analytics tools to track digital marketing performance, identify trends, and provide actionable insights to optimize strategies. • Implement conversion rate optimization (CRO) strategies, including A/B testing and multivariate testing, to optimize landing pages and improve website conversion performance. Show less 🚀 Earth Future Information Technology: Web software development company with a focus on education, research, and health. As a Senior Software Developer at EFIT, I played a pivotal role in driving software innovation and advancing our mission of empowering innovation: • Actively collaborated to develop robust software solutions. • Delivered innovative software solutions, developing five projects. • Resulted in a 30% increase in client base and solidified EFIT's position in research and ed-tech industries. Show less
Digital Marketing Specialist/Coordinator
Sept 2014 - Jun 2018Software Developer
Sept 2013 - Sept 2014

Shelfboo
Mar 2018 - Dec 2020FounderFounded and managed "Shelfboo", aiming 20% increase in engagement with reading materials, measured through interactive sessions and user feedback. Our mission is to make reading accessible and enjoyable for people of all ages, with a specific focus on children, and to contribute to a culture of lifelong learning and enrichment. Due to COVID-19 and my other roles, I stopped Shelfboo but it basically helped me to ideate my latest venture, "Tadatoon" which is mainly focused on children's content.

Marcopolo outbound tours co.
Jul 2018 - Apr 2020Digital marketing manager🚀 Marcopolo : Marcopolo is recognized as the first large-scale tour provider and reservation company in Iran.• Orchestrated a shift to digital sales strategies, yielding a 35% increase in quarterly revenue. • Led a dynamic digital marketing team, generating a 40% increase in leads within six months. • Implemented CRM software, boosting customer retention rates by 25% in the first year. • Optimized tour landing pages, resulting in a 30% increase in bookings within three months.• Contributed to impressive growth and market presence at Marcopolo. Show less

گروه گردشگری مارکوپولو
Apr 2020 - Oct 2022🚀 Marcopolo : Marcopolo is recognized as the first large-scale tour provider and reservation company in Iran. • Team Building and Collaboration: Managed a team of 30 employees across five departments, fostering collaboration to drive project success. • Implementing all-in-One Travel Hub: Implemented an integrated system on www.marcopolo.ir, simplifying booking processes. •Pivoting to Online Reservation: Led transition to online reservation systems, adapting to digital consumer preferences.• Efficiency Innovation: Utilized cutting-edge technology to revamp reservations, achieving 50% faster bookings and 20% higher conversion rates. Show less 🚀Marcopolo : Marcopolo is recognized as the first large-scale tour provider and reservation company in Iran. • Reservation Feature Design: Led design and implementation of online reservation features for flights, hotels, tours, CIP, and insurance, prioritizing user experience and functionality to enhance satisfaction.• Digital Transformation: Collaborated with teams and leveraged technology to drive MarcoPolo's digital transformation, improving operational efficiency and user experience. • Accomplishments: Achieved 40% growth in online bookings, solidifying MarcoPolo as a leading travel platform meeting modern travelers' needs. Show less
Managing Director
Jan 2021 - Oct 2022Product Manager
Apr 2020 - Jan 2021

Oteacher | اُتیچر
Oct 2022 - Nov 2023Product manager🚀 Oteacher: Oteacher is a leading online language learning platform that creates a one-to-one connection between the teacher and the learner. • Product Redesign: Increased user engagement by 25% through comprehensive redesign. • Pricing Strategy: Expanded audience reach and optimized revenue with dynamic pricing. • Quality Enhancement: Achieved 20% higher student satisfaction through robust evaluation systems. • Feedback-Driven Innovation: Fostered feedback culture to drive continuous improvement. Show less

Tadatoon
Mar 2023 - nowCo-founder & ceo🚀 Co-founder at Tadatoon: AI-Infused Education and Imagination for KidsTadatoon: Tadatoon is an AI-powered solution which parents can easily create personalized, educational and interactive stories for their children. • Established Tadatoon's strategic direction, navigating negotiations with partners and investors to secure funding and assets. • Led comprehensive business planning and management throughout the startup lifecycle, ensuring alignment with regulatory requirements and industry best practices. • Analyzed and addressed problematic situations, providing solutions to drive company survival and growth. • Enforced adherence to legal guidelines and in-house policies, fostering a culture of compliance with legalwww.tadatoon.com Show less
Licenses & Certifications

Digital marketing
Iqs academyDec 2017
Google ads fundamentals
GoogleSept 2018
Database programming training course
Isiran
Ux/ui certification
Uxland
Digital marketing management
Iran ministry of science, research and technologyJun 2016
Web application c#
Iran technical & vocational training organizationApr 2010
Languages
- enEnglish
- pePersian
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