Experience

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  Blueprint creative inc.

  Jun 2014 - Sept 2014

  Copywriting intern
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  Blueprint creative inc.

  Jun 2015 - Aug 2015

  Copywriting intern
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  Red advertising & marketing ltd

  May 2017 - Apr 2018

  Creative copywriter

  - Led copywriting projects on the Flow Caribbean account.- Developed storyboards and scripts for television commercials and video content.- Assisted with the management the production of radio commercials, from the creative briefing to thedevelopment of scripts and talent sourcing.

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  Studio five creative

  Apr 2018 - Apr 2021

  Digital marketing strategist & copywriter

  - Developed creative marketing campaigns designed to attract local, regional & internationalaudiences, resulting in a Gold ADDY award for the agency.- Managed and maintained client accounts in a fast-paced agency setting while coordinating creative teams to execute projects/ campaigns.- Excelled in website redevelopment and other communications projects with strongcopywriting elements.

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  Barbados museum & historical society

  Apr 2021 - May 2023

  Marketing communications coordinator

  In this Supervisory position, I was responsible for streamlining communications from various departments and managing the dissemination of information. This required me to research and create content for social media platforms, draft press releases and media advisories, brainstorm and execute marketing strategies to increase sales and brand awareness and conduct monthly analyses for reports.- Modernised the Barbados Museum and Exchange Museum brands, resulting in an audience growth of over 64% during the first quarter of 2021.- Produced a photoshoot and other marketing materials to promote the Museum as a wedding venue, resulting in a 35% increase in bookings. Show less

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  Pvh group inc

  Jun 2023 - now

  Group marketing manager