Experience

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  Freelance

  Jun 2020 - Jan 2024

  Entrepreneurship & freelance

  Personal Businesses: - Founded and established Bref Cosmetics, a successful makeup brush brand. Built a strong online brand presence in Lebanon, achieving over 350 sales in 2023 and over 500 in 2024.- Launched Blendomix, a quick-flip E-COM brand selling portable blenders. Sold out after 8 months. Projects & Clients:- King Edward First Agency: Managed the digital marketing campaigns of over 10 clients in the USA for one year.- My expertise led to fruitful collaborations with prominent clothing brands such as OK Kids in Canada, Maria Pino in the Middle East, and YUZINI in the GCC. Together, we crafted and implemented custom marketing strategies, resulting in heightened brand visibility and substantial sales expansion.- I also engaged with various boutique e-commerce clients, where I strategically developed and optimized their marketing approaches, resulting in significant sales growth.- Played an integral role in the successful launch of three family-owned restaurants in Lebanon and France, actively contributing to their marketing initiatives and driving brand recognition and customer engagement. Show less

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  Holdal group

  Nov 2020 - Apr 2023

  E-com marketing officer

  - Successfully launched and managed the E-COM platform MYHOLDAL.com- Managed 45+ brands featured on the website, including renowned names such as Lacoste, Longchamp, S. T. Dupont, Kipling, Seiko, MAC, Bobbi Brown, Kenzo, L’Oréal, Estée Lauder, and more.Increased total orders by 31% compared to the previous year, even in Lebanon’s economic crisis and COVID-19.- Ran comprehensive marketing campaigns from concept to execution, optimizing results for maximum impact.- Collaborated with Brand Managers to recommend and implement high ROI activities by brand, campaign, and event.- Partnered with multiple influencers to expand brand reach.- Conducted company-wide digital marketing training sessions.- Maintained my role in a Part-Time basis during my studies in France. Show less

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  Interesting times

  Dec 2021 - Jul 2022

  Media executive

  - Launched Red Bull Mobile KSA, amassing over +100 million views and over 10,000 SIM card buyers in the first semester.- Successfully introduced Santafoo France, generating +1,000 orders.Led Roomours UAE & KSA, resulting in a 15% boost in sales.Achieved a milestone of over 10,000 registrations for the Riyadh Marathon.- Assisted in government projects for ADDA and TAMM in the UAE.- Managed various projects with Red Bull Gaming.- Created Media Plans and Rollouts, defining KPIs and budgets.Skillfully coordinated online media (Social, Search, Programmatic) with offline media efforts (Radio, TV, DOOH, Cinema, and more).- Collaborated closely with the Analytics Team, presenting findings, analysis, and recommendations in comprehensive reports. Show less

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  Numberly

  Jul 2023 - now

  - Managing a diverse portfolio of clients across industries, including Tech (NVIDIA, Acer, LDLC), Finance (LCL, BPI), Home Improvement (Legrand, Polti, Signify, V33), and Entertainment (Paris 2024).- Leading full-funnel B2C, B2B, and App Install media strategies across EU5, optimizing performance across Amazon, Google Ads, Meta, and more.- Managed a multi-million euro budget in 2024.- Driving client growth by securing new business wins and expanding the agency’s portfolio through impactful, data-driven media strategies.- Developed and presented business cases that successfully influenced client decisions, shaping long-term campaign strategies.- Consistently exceeding client expectations, delivering measurable results and optimizing media investments for maximum ROI. Show less

  • Media Campaign Manager

    Jan 2024 - now

  • Assistant Media Campaign Manager

    Jul 2023 - Jan 2024