Experience

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  Temasek management services – a member of temasek holdings group

  Sept 2008 - Jan 2009

  Events coordinator

  - 20 weeks internship program- Events Coordinator in the Events Management Team- Involves planning and coordination of large scale events for locals and foreign delegates- Interaction with various Hospitality and Tourism service providers

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  Imaginings pte ltd (kpo café bar)

  May 2011 - Aug 2013

  Bartender

  Guest Management, Order taking, Bartending, Service recovery

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  6dm (s) pte ltd

  Sept 2013 - Aug 2014

  Marketing executive - spirits

  Branding and marketing executive for the 6DM spirits portfolio which includes Stolichnaya® Vodka, Stolichnaya® elit, Clan Gold Scotch Whisky and Marie Brizard Liquors.Job Scope includes:- Planning and execution of annual brand plan- Budget planning and monitoring- Outlet management and coordination of on premise marketing- Notable events - Laneway 2014 – Stolichnaya® Best Take-Over, Stolichnaya® Most Original Valentine Party 2014, Singapore Beer Fest 2014, St Patrick’s Day 2014, World Gourmet Summit 2014 Show less

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  Sabmiller

  Aug 2014 - Feb 2017

  SABMiller plc was a FTSE 10 global fast moving consumer goods (FMCG) company and the second largest global brewer with around 70,000 employees across more than 80 countries. In 2015-2016, SABMiller generated net producer revenue of US $24bn. On 10 October 2016, SABMiller was acquired by Anheuser-Busch InBev in a transaction valued at US$104 billion making it the fourth largest M&A deal globally and largest ever takeover of a UK-listed company.I was based in Singapore and performing the business development function for SABMiller Asia Brands for the Singapore and Malaysia market. The role focuses on fostering relationship with local distributors and other business partners to achieve volume and branding objectives. On top of that, i'm responsible for sales and marketing strategy development, and management of direct marketing expenses for the various brands.I’m directly responsible to ensure growth in Volume, NPR and NEC across the markets while ensuring brand guidelines compliance for all the brands. Currently working with 14 brands in the Singapore market and responsible for 16K HL in the market. Recently launched Peroni Nastro Azzurro in the Malaysia market with the intention to launch the other 3 global brand in the next 12 months. Show less

  • Business Development Manager - Singapore & Malaysia

    Apr 2016 - Feb 2017

  • Peroni Nastro Azzurro Brand Ambassador - Singapore

    Aug 2014 - Apr 2016
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  Asahi europe ltd

  Feb 2017 - May 2018

  Business development manager - singapore & malaysia

  *Direct transition due to Asahi europe's acquisition of SABMiller global brands.Asahi Europe Ltd is part of Asahi Group Holdings, a global beverage and food company listed on the Tokyo Stock Exchange in Japan. Our portfolio includes iconic beers such as Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Meantime, and St Stefanus. Asahi Europe Ltd have key operations in the Netherlands, Italy, the United Kingdom, France and Canada, and our global partner network serves Europe, Africa, Asia and Latin America.I was part of the Asahi Europe Ltd Asia Pacific team based in Singapore and performing the business development function for the recently acquired European portfolio for the Singapore, Malaysia and emerging markets in South East Asia. The portfolio consists of Peroni Nastro Azzurro, Grolsch Premium Lager and Meantime. The role focuses on fostering relationship with local distributors and other business partners to achieve volume and branding objectives. On top of that, i'm responsible for sales and marketing strategy development, management of direct marketing expenses for the various brands and day to day management of Brand Ambassadors embedded in the markets.I’m directly responsible to ensure growth in Volume, NPR and NEC across the markets while ensuring brand guidelines compliance for all the brands. I am also responsible for seeking and developing duty free business opportunities in the region and to evaluate and develop domestic route to market options in new markets (Philippines, Vietnam and Maldives) in the region to deliver company’s growth and financial objectives in the region. Show less

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  Nestlé waters

  May 2018 - Jun 2021

  San pellegrino market development manager - south east asia

  Area / Territory management - Singapore, Malaysia, Vietnam and Cambodia- Distributor, wholesaler and customer management with strong KPI on sell in and sell out volumes, in line with zone target- Building strong relationship with key stakeholders throughout the business process- Developing sell out strategy and execution with distribution partners - Manage marketing and promotional investments to achieve market’s financial objectives- Management of sales team and market specialist- Regular analysis of sales data and business trends to identify key gaps and opportunities- Support brand & marketing team with market expertise and execution of plans in accordance to brand standard- Development of mutually beneficial activities to improve brand visibility and advocacy with key customers Show less

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  Hormel foods

  Jun 2021 - now

  Country manager - apac i

  - Responsible for Hormel Foods international export volume, net sales and gross margin targets across 7+ countries throughout Asia Pacific. - P&L responsibility of appointed territory- Modern Trade and Food Service channel responsibility - Lead and execute sales and marketing initiative- Distributor management - Business development function- Project management - Manages direct and indirect 3rd party sales team