Experience

• 

  Robinsons may co.

  Jun 1994 - May 1996

  Assistant buyer
• 

  Estee lauder

  Dec 1996 - Jun 2003

  Account executive

  • Generated $0 to $500,000K in revenue in less than two years.• Created and managed new door opening strategy for Origins stores.• Developed and implemented a dynamic Strategic Partnership model, resulting in record breaking YoY Business revenue growth.• Championed new technologies: Talent Plus Interviewing System, an interviewing system for hiring with enhanced accuracy.• Managed and led a sales force for Robinson’s May and created annual sales programs with major retailers such as Robinson’s May, Nordstrom’s and Macy’s. Show less

• 

  Saloncentric - a division of l'oreal usa

  Jan 2006 - Jun 2018

  District sales manager - chains & supplies

  As a District Sales Manager, I lead sales and financial budgets in the Southern California District to meet/exceed the established sales goals determined annually. Also, I developed a deep understanding and knowledge of the Southern California Market activity, key account relationships and hired/trained/coached a team of diverse talent. Lastly, I aligned with L’Oreal Brand leads to gain account support and resources to accomplish corporate initiatives.• Increased sales by 6.2% YoY for last 12 years.• Executed client management regarding contract negotiations, marketing, customer service, while maintaining clients’ best interest.• Performed market research and analysis to identify key areas for growth.• Developed and facilitated quarterly Sales Training to include professional selling skills, product differentiation, and strategic thinking.• Won prestigious President’s Club award 2012, 2013, 2015 & 2017 • Selected to represent National Accounts on the West in 2018 Show less

• 

  Saloncentric - a subsidiary of l'oreal usa

  Jul 2018 - Oct 2023

  Director of national accounts-west

  As a National Account Director, I have the ultimate responsibility to achieve/exceed all sales objectives assigned to the Western Region which includes but is not limited to the management of all sales initiatives and activities, achievement of financial sales goals and successful management of all subordinate sales talent.• Developed, managed and lead 5 Regional Business Executives toward achieving monthly, quarterly and annual sales goals with zero attrition • Established and attained strategic initiatives resulting in annual sales budget achievement 16 out of 18 years with Salon Centric• Utilized key account maintenance and relationship building skills to leverage, develop and implement a strong and comprehensive business plan to support the business growth of Sub Distribution, Salon Chains, National Accounts, Suite Chains and Beauty Supplies – Launched and managed 4 Sub Distributor’s in California/Hawaii • Selected to test sales reporting, brand launches, Texture Training’s, salesforce.com implementation and all new hire training’s Show less

• 

  Bassett salon solutions

  Apr 2024 - now

  Regional sales manager

  Responsible for multi-dimensional territory management including pro-active brand management across the territory to maximize brand sales potential. Management of all sales objectives within the Southern California Region. This includes but is not limited to the management of all sales initiatives and activities, the achievement of financial sales budgets and the successful management of all subordinate sales talent. • Actively coaching new partnership development and existing salon development within So. Ca. • Managing the territory to optimize the professional development of the individual sales consultants in Southern California, in addition to the Brand Business Development managers• Maintain an awareness of the total market activity and gather competitive analysis for future distributor development• Ensure all DSCs create and deliver quarterly JBP’s with top accounts to nurture deeper, wider and better sell in / sell through a minimum of 1 per quarter per salon • Coach, develop and motivate a team of 16 DSCs and brand managers to accelerate the growth of the distributor and brands a minimum of 7% growth over prior annually Show less