Experience

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  Canopy, iași

  Aug 2019 - Nov 2019

  Ppc apprentice

  Online promotion/Digital Marketing/Pay Per ClickAs an intern, I assisted in the development and execution of marketing campaigns, including email marketing strategy, social media engagement, landing page creation, and sales copywriting. Additionally, I contributed to improving the overall user experience through data analysis and user feedback. My responsibilities included:• Assisted in the development of marketing campaigns and strategies• Implemented email marketing campaigns and analyzed their performance• Engaged with potential customers through social media platforms• Helped in the creation of landing pages and wrote sales copy• Contributed to improving the overall user experience through data analysis and user feedback. Show less

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  Veo

  Jul 2020 - Oct 2021

  Assistant buyer

  This place thought me the importance of setting the right perspective in order to get the deal done. I was responsible of:◦ Closing deals with former or new partners in buying clearance from Finland & Norway.◦ Searching for prospects within and outside the existing database in order to be reactivated.◦ Creating and maintaining business relationships with current or new partners.◦ Draw up and present to the Marketing Department acquisition files that contain details on goods intended to be purchased.◦ Negotiating the contractual clauses with suppliers observing the company’s terms and conditions. ◦ Attending to exhibitions in order to identify clients with real potential. Show less

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  Hcl technologies

  Jan 2022 - Feb 2023

  Marketing automation analyst for microsoft

  Marketing Service Center is the leading project I was assigned with from the start of collaboration​. My experience here: ◦ Building end user interface experiences guided thoroughly by standardized processes and within the defined SLA. ​◦ Tools used: Marketo, MaSH and Power BI, all connected Office suite​◦ Programming the emails that come with the experience of a Microsoft event.◦ Coordinate with internal departments to optimize customer service strategy;​​◦ Validating workflow for the entire events​;​◦ Analyze consumer behavior and develop predictive models;​​◦ Maintain the high quality as per process guidance.​ Show less

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  Casinoalpha.com & kingcasnobonus.com

  Mar 2023 - Jul 2024

  Affiliate account manager

  My role as Affiliate Account Manager was to keep the business flow going by managing the relations with our partners.Responsibilities:• Work with our partners to get the best results for both parties in our affiliate collaboration• Research for new partnership opportunities based on the current business model • Keep the partners' exposure on the websites based on the set deal and gained performance• Generating Monthly Business Intelligence based on our business standards to get a better understanding of our partners' performance to predict their profitability. • Elaborate and apply Direct Marketing strategies for our affiliate websites for bringing in more traffic• Work close with Content, Design, Research, and SEO teams to get the best product for our partners and website audience • Work with the Finance team to deliver invoices to our partners and get the right income according to our balance • Conduct Proactive Audits on the websites and our internal platforms to keep all the info updated for our audience• Keep the website contents in line with the proper gambling license, according to casinos’ GEO Show less

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  Outbox romania

  Nov 2024 - now

  Junior ppc specialist

  Digital advertising specialist with hands-on experience in managing and optimizing paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, TikTok Ads, DV360, Teads, and Eskimi.Responsible for media planning, campaign implementation, daily optimization, and performance reporting for a variety of client accounts, tailored to specific business objectives.Key Responsibilities: • Develop and maintain media plans aligned with client budgets and campaign goals; • Set up and structure campaigns based on objectives such as reach, traffic, engagement, or lead generation; • Monitor performance and continuously optimize campaigns based on key metrics (CPC, CPM, CTR, conversions, etc.); • Create clear, data-driven reports and insights, along with actionable recommendations; • Collaborate closely with client service, creative, and strategy teams to ensure message consistency and campaign alignment. Show less