Mala Alwani

Experience

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  Ernst & Young

  Sept 2011 - Jul 2012

  Consultant
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  JHT Hotels

  Jul 2012 - Dec 2012

  Director

  JHT Hotels was a boutique hotel in Delhi ideal for individuals and corporates looking for short to long term stays.Created an online presence for JHT hotel brand through it's website and social media and collaborated with popular hotel booking sites for increased visibility.

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  Besiva Lifestyle Private Limited

  Nov 2012 - Jun 2018

  Co-Founder and CEO

  BESIVA is a well funded digital fashion-forward brand bridging the gap between luxury and fast fashion. As CEO, I built the brand, launched the e-commerce channel and established long term relationships with various online marketplaces. Recruited and trained a team of 20 across digital marketing ,logistics, operations and manufacturing.The brand is still active and growing and run by co-founders.

• 

  Blue Fire Co

  Aug 2018 - Sept 2024

  D2C Ecommerce Manager

  BlueFireCo is one of Germany's largest sustainable premium denim brands. Lead both internal and external teams responsible for strengthening the brand's online presence and DTC business through e-commerce including UI/UX, digital marketing (Google Ads , Paid Social Media), SEO, analytics, and social media (imagery, creatives, photoshoots, social media handles)