Anton Fedorchenko

Experience

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  Various Relais & Chateaux and Michelin Star accredited establishments

  Feb 2009 - Mar 2016

  Manager/Sommelier/Chef de Rang
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  Woolworths NZ

  Mar 2016 - Apr 2019

  Liquor Specialist

  Member of Countdown Wine Annual Committee. Countdown Liquor Ambassador. Wings of head office Liquor Merchandise in operations. On daily basis I deal with account managers to reach KPI's in sales, and NPD execution on operational level. Develop strategy, planogramming and segmentation to achieve proper response from consumer behaviour. Look after Voice of Customer, Voice of Team, Health and Safety aspects of Ponsonby Countdown and further stores.

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  Liquid Crafters

  Jul 2017 - Jul 2018

  Business Owner

  I was growing 21st century start up which was helping New Zealand to become smoke free country by 2025. Taking care of project management, product development and strategic marketing. Running business through ecommerce platform and brick n' mortar stores. Sold to competitor for good remuneration.

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  DB Breweries

  Jun 2019 - Mar 2020

  Call cycle maintenance (79 accounts), CRM, Sales leads generation, Speed to market, Contracts generation/magement.MS office, SEM, Power BI, SAP, Dynamics 365 Territory management, POS activation, Retail space negotiation, Progressive/Foodstuffs/Traditional

  • Business Development Manager (Maternity leave cover)

    Nov 2019 - Mar 2020

  • Sales Activation

    Jun 2019 - Nov 2019
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  PepsiCo

  Mar 2020 - Apr 2021

  Key Account Executive

  Key Accountabilities:* Develop effective working relationships with key WWNZ Category Team Members (Ranging and Promotion Managers for Salty, Wrapped and Biscuits), as well as assist the WWNZ BSM in the development and presentation of Category Review.* Deliver NPD and Big-Bet Activation plans at account level and execute with the Woolworths National Field Team, also supporting the Bluebird Field Team in the Auckland region for key NPD activations and relays.* Contribute to the Bluebird Foods National Sales Team by attending National Sales Planning Meetings and Team Building/Training events as specified by the WWNZ BSM.* Check volume and deals against Aztec data and WWNZ planners with weekly review of all WWNZ invoices that are due, approving or disputing accordingly. This involves managing the dispute process with the Bluebird Foods Trade Promotions Management team and WWNZ to achieve a resolution.* Monthly review of WWNZ Accruals with Trade Promotions Management team, identifying and authorising over-accrued funds to be released in conjunction with WWNZ BSM, Bluebird Foods Trade Promotion Management team and National Sales Manager for New Zealand.* Ownership on pricing alignment, credits and promotional communication to retailer and field with monthly analysis and publication of Aztec data in order to analyse the performance and accrual/payment validation. Show less

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  Kimberly-Clark Professional

  Apr 2021 - Feb 2023

  National Account Manager

  As National Account Manager at KCP I play critical role in driving KCP’s New Zealand sales strategy, delivering on key financial targets and partnering with customers to deliver best-in-class consolidated solutions. Reporting to New Zealand Sales Lead, I engage with an existing customer portfolio to understand business needs and identify buying behaviors, in order to position current and new products and solutions.I use digital platforms to identify leads and business opportunities, build relationships, develop JBP’s, forecast demand, control pricing and represent KCP’s brand. Utilising a direct sales approach and also in conjunction with our Distribution sales team, I constantly prospect for new business and tasked to aggressively grow my varied portfolio from food manufactories to laboratories. Show less

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  Lancer Worldwide

  Feb 2023 - now

  Sales Manager

  As the Sales Manager, I am responsible for:• Overall sales results for total New Zealand customers incl. Pacific Islands• Drive strategic partnership within accounts that align to growth across both businesses• Being part of Leadership Team members contribute to the development & implementation of company strategies & team leadership that will deliver the growth objectives• Collaborating cross functionally with our people, customers, industry and relevant associations.Key Performance Indicators• Achieve monthly and yearly customer Budget for Sales, Gross Profit and Operating Profit • Ensure prices and selling costs are managed to deliver suitable Gross Profit and EBIT margins • Build a strategic partnership with allocated customers with joint business plans to achieve joint goals across ie. Improved equipment performance, sustainability etc.• Accurately forecasting demand for your allocated accounts as part of the S&OPEssential Functions• Participation in weekly sales & operation meetings to ensure customer expectations are managed and maintained• Arrange effective structed business meetings using Korn ferry methodology • Manage relevant insights on a weekly and monthly sales meetings regarding market reporting & competitive insightsSkills:• Strong commercial acumen.• Customer Focused & Centric• Analytical & driven by factual decision making• Knowledge of and experience of the beverages industry• True business owner, comfortable making and defending decisions• Demonstrable understanding of our FMCG & B2B customer portfolios.• Proven stakeholder networking skills with sound collaboration and influencing skills• Self-starter with a proactive, results-driven attitude that takes initiative & owns outcomes• Experienced in direct selling, budgeting, forecasting, S&OP processes & project management• Experienced dealing with product, category & marketing teams to deliver joint business plans Show less