Anna Maria Palaghianu

Experience

• 

  Groupe Renault

  Aug 2001 - May 2007

  Main achievementSuccessful launch and sales monitoring of Dacia Logan in the respective countries, from a corporate position.Main responsibilities1. Preparation and coordination of the Logan launch for different markets (Algeria, Lebanon, Syria, Morocco, Africa)2. Market analysis after the Logan launch (sales, stocks, competition, market positioning)3. Market monitoring and elaboration of action plans in order to reach each country’s sales target 4. Coordination of the Dacia Discovery Tour events for each market Show less Main achievementImplementation and management of a new concept for the commercial planning for the three brands. Main responsibilities1. Commercial programming management for the three brands: Dacia, Renault and Nissan (stock management, production demand)2. Preparation and coordination of the programming cycle meeting 3. Commercial plans elaboration for the launches of the new models (Solenza, Logan), by consolidating the commercial demand and establishing the commercial launch dates 4. Management of the Special Needs cars from the expression of the demand to their delivery Show less

  • Spare parts Brand Manager

    Apr 2006 - May 2007

  • Logan Export Project Manager

    Nov 2004 - Mar 2006

  • Commercial Programming Manager

    Aug 2001 - Oct 2004
• 

  Holcim Romania

  Jun 2007 - Jun 2015

  Brand Manager

  1. Marketing strategy and product launch lead for cement and concrete products - multi-channel campaigns covering ATL (TV, Radio, OOH) and BTL (events, promotions, demos etc.). 2. Brand management lead. Making Holcim Romania a top branding performer in the Holcim Group, being a best practice for other Group companies. 3. Digital marketing. Development and implementation of a construction digital platform - www.construiesc-singur.ro, an educational platform and a premiere in the construction industry in Romania.4. Customer loyalty program manager – database analysis and reports, promotion, activation campaigns, information waves.5. Corporate Customer Excellence lead for Holcim Romania Show less

• 

  Shell

  Mar 2017 - now

  1. Lead the development and global launch of the "Decarbonising Construction: Building a low-carbon future" thought leadership report (https://www.shell.com/business-customers/construction-and-road/decarbonising-construction.html) The 1st thought leadership report for construction developed by Shell and Deloitte. • Project management and planning, internal and external stakeholder management • Content development • Develop and implement a multi-channel launch campaign (LinkedIn, digital, events, trade media, executive engagements, sales support) 2. Lead the global external communication strategy and thought leadership campaign for the Construction and Road sector• Develop and execute an integrated communication campaign encompassing owned, earned and paid channels to raise the business’s profile and visibility with existing and new target groups• Develop a new sector narrative, messaging house and internal and external communication assets• Launch and manage a new LinkedIn page for Shell C&R with now almost 12,000 followers• Develop and implement a thought leadership content strategy for Shell C&R (executive leaders’ engagements, trade media, events, LinkedIn and digital content) Show less 1. Marketing and communication strategy definition and implementation for 3 markets: France, the Netherlands, BeluxDevelop marketing plans to support different country objectives, lead the premium products strategy, account-based marketing strategy.2. Lead sustainable solutions projects: launch of Shell Bitumen FreshAir, Nature Based Solutions, sustainability mapping 3. Digital & Social Media Marketing. Cross-channel activation: website, email marketing, LinkedIn to reinforce brand perception and build a sustainable solutions provider positioning4. Events management: coordinate event strategy & attendance for industry international & local events5. Lead of the European insights generation process Show less

  • Brand and Marketing Strategy Manager for Low Carbon Solutions

    Apr 2024 - now

  • Sector & Decarbonisation Marketing Manager, Global Marketing, Pricing & Digital Team

    Aug 2021 - Mar 2024

  • Cluster Marketing&Communications Manager France & Benelux, Shell Bitumen

    Mar 2017 - Jul 2021