
Ethan Floyd
Sales Consultant Internship

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About me
SEO Analyst - Technical/Strategy at Vital Design
Education

University of New Hampshire
2016 - 2020Bachelor of Science - BS MarketingActivities and Societies: Dean's List: Spring 2020. Marketing and Advertising Club; Senior Member. First-Year Innovation Research Experience.
Experience

AutoServ of Tilton
Jan 2016 - Jun 2016Sales Consultant Internship• Greeted new clients and offered information regarding car models and brands.• Researched over 100 different car models in inventory via dealer database on behalf of new clients.• Delivered inventory units to potential new clients from dealer’s remote storage lots.• Conducted follow-up with sold units to determine customer satisfaction.• Filed paperwork regarding auto sales (e.g., Buyer’s Order, Bill of Sale, and Title).• Relayed information regarding purchases to supervisors. Show less

Philbrick's Ski, Board & Bike
Oct 2019 - May 2020Digital Marketing Intern Assisted with the overall maintenance, performance, and product selection of the site through daily navigation, testing, and the use of online analytics to continually improve customer experience. Ensured accuracy of all aspects of products, including set up, pricing, categorization, ranking, and upsell/cross online. Revamped eCommerce digital marketing strategy to include SEO and Google Analytics, increasing organic traffic by 24%. Optimized online marketing campaigns, reaching 10,000+ customers and netting $840,000 in revenue (+68% to quota). Managed campaigns across 3 eCommerce platforms and ensured that budgets and schedules were followed. Utilized Google Analytics and Tableau for data tracking and visualization. Analyzed KPIs and communicated results to team and upper management. Show less

Foss Performance Materials
Sept 2020 - Oct 2020Inside Sales Support• Coordinate order flow with production and secure best ship method to meet customer due dates.• Research new sales opportunities, identify key retail sources, generate interest and close sales.• Keep management informed of activity, including timely correspondence through emails and calls.

Vital Design
Nov 2020 - nowMake website good. • Conduct keyword research and SEO Audits for onboarding clients.• Create Sitemaps for clients' websites.• Give insight into technical issues with other departments and clients.• Provide accurate timelines and level of effort during all project phases. • Identify, troubleshoot, fix, and optimize websites for SEO via Moz and SEMrush• Analyze reports to identify trends, issues, areas for opportunity and create actionable plans to improve KPI’s• Articulately explain technical details of website changes to developers, project managers, and clients
SEO Analyst - Technical/Strategy
May 2023 - nowSenior SEO Coordinator
Jun 2021 - May 2023SEO Coordinator
Nov 2020 - Jun 2021

Shark Games
Mar 2023 - nowFounder / Editor-in-ChiefFounded and developed a video game blog websiteManage a team of writers to create and publish high-quality contentConduct keyword research and analyze industry trends to identify new content opportunitiesManage the website's technical infrastructure, including web hosting and domain registrationMake stupid, yet epic and funny gaming videos on social mediaMost importantly...create useful and informative content for gamers worldwide
Licenses & Certifications
- View certificate

Google Ads Display Certification
Google AdsApr 2020 - View certificate

Google Ads Search Certification
Google AdsApr 2020 - View certificate
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Google Shopping Ads Certification
Google Digital Academy (Skillshop)Jan 2023 - View certificate

Content Marketing
HubSpot AcademyJun 2021 - View certificate

Advanced Google Analytics
GoogleMay 2020 - View certificate

Inbound Marketing
HubSpot AcademyDec 2021
Honors & Awards
- Awarded to Ethan FloydDean's List University of New Hampshire May 2020
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