
Timeline
About me
Marketing & Communication Manager at WAGO Bulgaria & Romania ⚡ Strengthening Brand Presence, Industry Engagement & Strategic Communication in Automation
Education
University of applied sciences fulda, germany
2003 - 2005Master of artsSofia university st. kliment ohridski
1998 - 2002BachelorSofia university st. kliment ohridski
2011 - 2014Phd
Experience
Sofia city info guide
Jan 2002 - Jul 2003Editorial assistantSofia City Info Guide is a press and media publication providing essential information for locals and visitors, including news, cultural events, business insights, and travel tips. The publication plays a key role in promoting Sofia’s landmarks, businesses, and cultural experiences to a broad audience.As an Editorial Assistant, I contributed to the content creation and production process, ensuring the smooth coordination of editorial workflows. My responsibilities included translation, editorial support, and office coordination, helping to maintain the quality and consistency of each issue.Key Responsibilities:✔️ Translating articles and editorial content (from and into English) to ensure accurate and engaging messaging.✔️ Assisting in the preparation of each issue, ensuring timely publication and content accuracy.✔️ Coordinating office tasks, managing communication and editorial workflows efficiently. Minder weergeven
Wloe, berlin, germany
Sept 2004 - Dec 2004InternshipMulti-lingual research on the internet, original website and publication design and photo editing, production of PPT,etc.
Action global communications
Jan 2005 - Jun 2006Pr executiveAction Global Communications is an international PR agency specializing in strategic communications, media relations, and brand positioning for global clients. In Bulgaria, the agency has worked with major brands such as OMV Bulgaria and Germanos, delivering impactful PR campaigns and media strategies.As a PR Executive, I played a key role in media monitoring, press communication, event coordination, and market research. My responsibilities focused on ensuring effective media coverage, strengthening brand presence, and supporting strategic PR initiatives for corporate clients.Key Responsibilities:✔️ Monitoring media coverage, analyzing brand mentions and industry trends.✔️ Planning and coordinating corporate events, ensuring high visibility and engagement.✔️ Drafting and distributing press materials, securing media coverage for clients.✔️ Managing media relations, fostering strong partnerships with journalists and publications.✔️ Conducting market research, providing insights to enhance PR strategies.✔️ Preparing detailed reports on PR performance on a weekly and monthly basis. Minder weergeven
Als- applied language solutions
Jan 2006 - Jan 2007Project managerApplied Language Solutions was a UK-based translation and software development company providing multilingual solutions for businesses worldwide. The company specialized in language services, localization, and software adaptation to help clients communicate effectively across global markets.As a Project Manager, I was responsible for overseeing translation projects, coordinating with customers and translators, and ensuring timely and high-quality project delivery. My role required strong organizational skills, attention to detail, and effective cross-cultural communication to meet client expectations.Key Responsibilities:✔️ Managing translation projects, ensuring seamless execution from initiation to completion.✔️ Communicating with clients and translators, addressing inquiries and providing project updates.✔️ Sourcing and coordinating linguistic resources, ensuring the right talent for each project.✔️ Handling customer requests and resolving queries, maintaining a high level of client satisfaction.✔️ Researching and locating specific industry-related information to support accurate and contextually relevant translations. Minder weergeven
Deya communications
Jan 2007 - Apr 2010Pr & web projects managerDEYA Communications is a full-service communications agency specializing in media relations, event management, corporate communications, and CSR initiatives. The agency partners with leading organizations, including AHK, the Norwegian Embassy in Bulgaria, and Hotel Metropolitan Sofia, to develop impactful communication strategies.As a PR & Web Projects Manager, I was responsible for media relations, communication planning, event organization, and digital presence management. My role involved shaping corporate narratives, enhancing brand visibility, and ensuring seamless execution of PR and web-based projects.Key Responsibilities:✔️ Developing and implementing tailored communication strategies for high-profile clients.✔️ Managing media relations and monitoring, securing positive coverage and ensuring brand consistency.✔️ Planing and executing corporate events, reinforcing brand positioning and stakeholder engagement.✔️ Overseeing CSR initiatives, aligning company values with impactful community-driven projects.✔️ Leading website project management, ensuring smooth execution and content optimization. Minder weergeven
Committee of the regions, brussels, belgium
Feb 2007 - Jul 2007InternshipIn-service internship with the secretariat of the EPP Group of the EU Committee of Regions (CoR)• elaboration of the weekly newsletters • summary of the commissions’ internal meetings• support to the administrators and active involvement in all the events organized by the EPP group in CoR • support in the organisation of the Summer University• 2 publications- Regional Review Magazine
Bulgarian foreign ministry
Aug 2007 - Nov 2007Content editor-part timeOgilvy pr, brussels
Sept 2007 - Jan 2008Freelancer- working on eu communication projectsPernikmedia.net
Jan 2010 - Jan 2013Pr&project managerPR & Project Manager - PernikMedia.netManager of a News Platform
Ful ltd, bulgaria
Apr 2011 - Jan 2016Pr & web projects managerFul Ltd is a marketing and communications agency specializing in brand strategy, digital presence, and public relations. The company supports businesses in building strong corporate identities through media relations, content management, and event planning.As a PR & Web Projects Manager, I played a key role in developing communication strategies, managing corporate website content, and executing online marketing initiatives. I worked closely with clients like Bilka Lifestyle, ensuring their brand messaging was effectively communicated across digital and traditional media.Key Responsibilities:✔️ Developing and executed comprehensive PR and communication strategies for corporate clients.✔️ Managing website content, ensuring brand consistency and SEO optimization.✔️ Establishing and maintained media relations, securing coverage across traditional and digital platforms.✔️ Planing and executing events, driving brand awareness and engagement.✔️ Leading online marketing and advertising campaigns, optimizing visibility and audience engagement. Minder weergeven
Open space foundation
Feb 2017 - Feb 2018Mentor - pr, journalism, and political studiesOpen Space Foundation is dedicated to fostering youth development, intercultural exchange, and educational opportunities through programs like Erasmus+. The foundation empowers young professionals and students by providing hands-on experience in public relations, journalism, and political studies, equipping them with valuable skills for their future careers.As a Mentor, I worked closely with students, guiding them in project development, media communication, and strategic messaging. I supported their professional growth while ensuring that Erasmus+ projects received the visibility they deserved across traditional and digital media platforms.Key Responsibilities:✔️ Mentoring students in PR, journalism, and political studies, helping them develop practical skills.✔️ Leading communication efforts for Erasmus+ youth exchange projects across traditional and online media.✔️ Providing guidance on content creation, media strategy, and project storytelling to increase visibility.✔️ Fostering cross-cultural collaboration by assisting in the execution of international exchange programs. Minder weergeven
Wago bulgaria ood
Feb 2018 - nowMarketing & communications manager (bulgaria & romania)WAGO is a global leader in electrical connection and automation technology, providing cutting-edge solutions across industrial automation, energy, transportation, and building technology. Operating in Bulgaria, Romania, and Serbia, WAGO Bulgaria plays a crucial role in strengthening the brand’s market presence and driving innovation in the region.As Marketing & Communication Manager, I lead the marketing, branding, and advertising efforts across three markets, ensuring that WAGO’s corporate messaging, product positioning, and strategic initiatives align with both regional and global business objectives. Additionally, as a Data Protection and Information Security Coordinator, I oversee data compliance strategies, ensuring adherence to regulatory requirements and cybersecurity best practices.Key Responsibilities:✔️ Develop and execute integrated marketing and advertising campaigns tailored for Bulgaria, Romania, and Serbia.✔️ Manage social media engagement strategies to enhance digital presence and audience interaction.✔️ Plan, allocate, and optimize marketing budgets, ensuring cost-effective and high-impact campaigns.✔️ Collaborate with advertising and creative agencies to produce compelling print and digital content.✔️ Conduct market research and analyze trends, identifying new business opportunities and competitive positioning.✔️ Review advertising materials for both print and digital media, ensuring alignment with brand standards.✔️ Prepare and negotiate advertising contracts, optimizing partnerships for maximum exposure.✔️ Ensure compliance with data protection and information security policies, implementing strategies for regulatory adherence. Minder weergeven
Licenses & Certifications
Professional client handling
Vale internationalStrategic planning and positioning
Vale internationalCustomer-focused telephone skills
British councilEffective negotiation skills
British councilDigital creative masterclass
Software university (softuni.bg)Jun 2019- View certificate
Crisis communication
LinkedinJan 2017 Interpersonal communication skills
British council- View certificate
How to rock social media
LinkedinJan 2017 Facebook marketing
Softuni digital- View certificate
Social media for nonprofits
LinkedinJan 2017
Volunteer Experience
Mentor
Issued by ABLE Mentor on Jan 2019Associated with Desislava Manova-Georgieva, PhD
Author & Lecturer
Issued by European Youth Dialogue in Social Media on Jan 2016Associated with Desislava Manova-Georgieva, PhD
Languages
- enEnglish
- geGerman
- ruRussian
- buBulgarian
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