Experience

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  Casa india

  Jul 2019 - Aug 2019

  Junior graphic designer

  • Spearheaded the designing of the Annual Publication 2018-2019 of CASA India• Worked closely with a large team of content writers, field supervisors, Communication & PR dept. to curate content for the Publication & Newsletters.

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  Reddway hyperspace systems private limited

  Aug 2019 - Nov 2019

  Visual designer

  • Created a comprehensive brand identity package encompassing a captivating logo, distinct typography, a cohesive color palette, a memorable mascot, and other elements, all while taking a holistic approach.• Employed tools such as Figma and Adobe XD to support User Interface Development and played a pivotal role in shaping the product's design and functionality.

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  Im swedish development partner

  Apr 2020 - Jun 2020

  Graphic designer

  • Had the privilege of collaborating with one of the world's most renowned NGOs, SOIR-M, where I facilitated the consolidation of data from diverse sources and crafted publications in alignment with design standards, utilizing Adobe Creative Suite.

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  Reddway hyperspace systems private limited

  Jun 2020 - Nov 2020

  Digital marketing intern

  • Transformed the brand's digital presence with a holistic marketing approach, including the development of online and offline strategies, seamless integration of social media tactics, and expansion across key platforms (Instagram, Facebook, LinkedIn, and YouTube), resulting in an impressive 100x growth. Drove engagement by producing versatile content across multiple formats to cater to diverse industry verticals.

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  Shopout.live

  Feb 2021 - Jul 2021

  • Autonomously designed the User Interface of 'Livestream Shopping', an exclusive feature of the e-commerce platform• Provided competitive market analysis for the e-commerce app and proposed suggestions to the design & functionality• Wire-framing, A/B Testing and Creating product demo videos, elevator pitch to raise funding for the start-up • Crafted compelling content on Facebook, Instagram, and YouTube aligned with the brand's identity, driving promotional efforts. • Significantly boosted app installations by leveraging social media outreach, influencer marketing, collaborations, and strategic giveaways.

  • Graphic User Interface Designer

    May 2021 - Jul 2021

  • Social Media Marketing Intern

    Feb 2021 - May 2021
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  Velo - speed camera app

  Jan 2022 - Jul 2023

  Marketing manager (founding team)

  • Led a comprehensive 360° rebranding initiative encompassing Logo redesign, UI/UX enhancements, Color Palette refinement, Font selection, and more.• Formulated robust marketing strategies for both digital and traditional channels.• Orchestrated and supervised a dynamic team comprising 5+ interns and freelancers.• Spearheaded the creation of Social Media Marketing Campaigns from inception to optimization, overseeing storyboarding, content creation, video production, editing, and campaign refinement.• Contributed to the development of compelling Pitch Decks for fundraising efforts, earning recognition under the esteemed Startup India Scheme. Show less