Marina Popova

Marina Popova

Marketing Assistant

Followers of Marina Popova1000 followers
location of Marina PopovaRome, Latium, Italy

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  • Timeline

  • About me

    Director @ Colgate-Palmolive | Digital Transformation | Brand Management | Integrated Media Strategy | Marketing | E-commerce | Retail Media

  • Education

    • Moscow State University of Management and Technology

      2000 - 2005
      Bachelor's degree Engineer Programmer
  • Experience

    • GlaxoSmithKline

      Aug 2005 - Jun 2006
      Marketing Assistant
    • Colgate-Palmolive

      Jul 2006 - now

      Leading digital, media and e-commerce transformation in Southern Europe Hub (Italy, Spain, Greece, Portugal) Leading Personal Care and Digital in Southern European Hub (Italy, Spain, Greece and Portugal) Leading Palmolive equity and brand strategy, innovation and IMC for Europe. Responsible for Sanex new products development including concept development, product development, validation and in market roll out. Media strategy & Integrated Marketing Campaign including creative and advertising development (TV, shopper marketing, digital / online). Marketing Strategies, New product development, Go-to-markets, Licensing management New Product launches, Integrated Marketing Campaigns, Business analysis

      • Director, Digital & Media Transformation

        Dec 2021 - now
      • Director, Brand and Digital Marketing

        Nov 2019 - Dec 2021
      • Marketing Manager, Palmolive Equity (Europe)

        May 2016 - Nov 2019
      • Group Brand Manager, Personal Care Innovations

        Jul 2013 - May 2016
      • Marketing Manager, Global Toothbrush Division

        May 2011 - Jun 2013
      • Brand Manager

        May 2007 - May 2011
      • Marketing Assistant

        Jul 2006 - Apr 2007
  • Licenses & Certifications