Marina Popova

Experience

• 

  GlaxoSmithKline

  Aug 2005 - Jun 2006

  Marketing Assistant
• 

  Colgate-Palmolive

  Jul 2006 - now

  Leading digital, media and e-commerce transformation in Southern Europe Hub (Italy, Spain, Greece, Portugal) Leading Personal Care and Digital in Southern European Hub (Italy, Spain, Greece and Portugal) Leading Palmolive equity and brand strategy, innovation and IMC for Europe. Responsible for Sanex new products development including concept development, product development, validation and in market roll out. Media strategy & Integrated Marketing Campaign including creative and advertising development (TV, shopper marketing, digital / online). Marketing Strategies, New product development, Go-to-markets, Licensing management New Product launches, Integrated Marketing Campaigns, Business analysis

  • Director, Digital & Media Transformation

    Dec 2021 - now

  • Director, Brand and Digital Marketing

    Nov 2019 - Dec 2021

  • Marketing Manager, Palmolive Equity (Europe)

    May 2016 - Nov 2019

  • Group Brand Manager, Personal Care Innovations

    Jul 2013 - May 2016

  • Marketing Manager, Global Toothbrush Division

    May 2011 - Jun 2013

  • Brand Manager

    May 2007 - May 2011

  • Marketing Assistant

    Jul 2006 - Apr 2007