Greg Polk

Greg Polk

General Manager

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location of Greg PolkAtlanta Metropolitan Area

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  • Timeline

  • About me

    Experienced Project Manager and Digital Marketing Professional

  • Education

    • Louisiana State University and Agricultural and Mechanical College

      1985 - 1991
      Mathematics

      Activities and Societies: Manager for LSU Basketball.

  • Experience

    • OfficeMax

      May 1991 - Apr 1996
      General Manager

      - Averaged 34% increase in sales versus previous year.- Actually decreased payroll expenses by increasing headcount, eliminating overtime and improving morale.- Decreased shrinkage to within corporate standards by reorganizing receiving/shipping department.- Responsible for P&L, sales, distribution, human resources, merchandising, and daily operations of retail superstore.

    • PrimeCo Personal Communications

      May 1996 - Mar 2000
      Product Mgr/Mktg Mgr

      - Managed full life cycle for four separate products.- Instrumental in development and implementation of sales processes and procedures needed for start-up wireless carrier.- Field contact for corporate product marketing team.- As coverage manager, acted as liaison between sales and technical department to ensure optimal network performance for subscribers.- Managed telephone number inventory.- Trained sales force on handsets, features/services, and coverage.- Presented market updates to customer care each quarter.- Managed RFP process/vendor selection for 2 products.- Managed clean up of over $2M in unpaid claims from previous handset insurer.- Managed vendor relations for handset insurance and roadside assistance products.- Added over $3M in savings and revenue to bottom line in 2000 by implementing summary billing.- Mined customer data and analyzed product performance: developed strategies to increase usage and penetration within the product lines. Show less

    • Verizon Wireless

      Apr 2000 - May 2001
      Area Marketing Manager

      - Liaison between corporate and regional teams.- Utilized predictive modeling to identify high risk churn segments and develop targeted programs/initiatives to mitigate cancellations.- Managed processes, procedures, goals, and training of Loyalty Teams.- Supervised Retention Analysts, responsible for day-to-day operations and reporting for Loyalty Teams.- Developed contract renewal program to target subscribers approaching end of contract period.- Reduced postpaid subscriber churn by more than 35% by YE 2000.- Developed competitive intelligence tools.- Developed and implemented quarterly acquisition promotions.- South Central Area single point of contact for Prepay product.- Launched prepay offer that allowed nationwide roaming.- Developed and implemented prepay retention initiative that resulted in incremental $600K in revenue in 2000. Show less

    • US Cellular

      Aug 2001 - Aug 2003
      Project Manager/Business Analyst

      IS Project Management - Managed decommission project plan for Midwest Region. - Managed master project plan for Telephony group. - Supported implementation of new credit policy. - Implemented and supported Remedy based HR application. - Implemented billing functionality to support telephone number pooling.Application Development/Support - Supported development and launch of Lightbridge POPS app. - Developed processes and procedures to integrate the activation application with distribution, cash drawer, and billing apps.Materials Management - Supported PrimeCo’s transition into new DC. - Identified and documented all existing materials management processes and procedures. - Built and maintained business cases for RFP process. - Developed and implemented new distribution processes and procedures for PrimeCo with third party DC. - Responsible for managing cross-functional teams from both PrimeCo and DC to build data transfer structure. Show less

    • TicketsNow

      Jan 2004 - Jan 2009
      Director, Marketing Services

      Online Media Planning - Tracked performance and optimized creative and placements for major Yahoo ad buy.Partnership Marketing - Managed largest sports partners (USTA and Baltimore Ravens) - Developed and implemented online integrations - Managed on-location promotions and resources - Tracked performance and made recommendations for improvement resulting in 140% increase in revenue YoY for US Open.Online Content Management/Merchandising - Implemented Interwoven TeamSite CMS application. - Worked with usability firm to develop interactive seating charts that increased conversion by 20%. - Developed day-to-day processes and lead team for regular content updates.Web Analytics - SME, implementing both HBX and Omniture SiteCatalyst. - Developed key reports and dashboards utilized by TicketsNow Executives in day-to-day decisions making.Ticketmaster Integration - Developed processes, reporting, and ongoing tracking for all entry points from Ticketmaster.com Show less

    • DOT Compliance Help, Inc.

      Feb 2009 - Jun 2013
      Director of Business Development

      - Utilized onsite compliance seminars to cross-sell compliance seminars to attendees- Successfully employed low cost social media for customer acquisition due to budget constraints- Established website to support online registration for compliance seminars- Helped to drive YoY revenue increase of over 100% from 2010-2011

    • Stericycle

      Jun 2013 - now

      - Portal Subject Matter Expert - Currently working on enterprise business transformation project as SME for the development of a new customer portal- Project Management – Certified Scrum Master and managed multiple project from Ideation through Deployment- Portal Development - Managed development of Salesforce Communities portal for Environmental Solutions business unit - Project Management - Managed redesign project and coordinated development of new functionality for customer portal- Strategic Planning - Developed roadmap and strategy for customer utilization and self service- Implementation and Operations - Managed development/implementation of new functionality and support

      • Sr. Project Manager

        Mar 2017 - now
      • Program Manager, MyStericycle.com

        Jun 2013 - Mar 2017
  • Licenses & Certifications

    • Scaled Scrum Master Certified (SSMC)

      Scrum Alliance
      Oct 2018