Shailja Dwivedi

Shailja Dwivedi

Assistant System Engineer

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location of Shailja DwivediBengaluru, Karnataka, India

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  • Timeline

  • About me

    Fidelity Investments || IIM Indore

  • Education

    • JSS ACADEMY OF TECHNICAL EDUCATION, NOIDA

      2012 - 2016
      Bachelor's degree Computer Science
    • Indian Institute of Management, Indore

      2018 - 2020
      Master of Business Administration - MBA Business Administration and Management, General
  • Experience

    • Tata Consultancy Services

      Sept 2016 - Apr 2018
      Assistant System Engineer

      Gained experience in a telecommunication project that incorporates different nodes of a network system.Was responsible for developing new features on external request, analyzing and to debug old platforms.

    • Fidelity Investments

      Apr 2019 - May 2019
      Management Intern

      - A Consulting Research project to find out gaps /opportunities in Fidelity’s QA Processes with respect to Industry's Quality Assurance norms. - Conducted a Secondary research ( White Papers/Blogs etc.) to prepare"reference industry analysis document" . It was then compared with internal documents , questionnaires , Fidelity's current QA technologies. This helped to gather new opportunities to optimize the processes- Gave analytical insights (descriptive statistics , covariance , co-relations) from the QA database with the help of python. - Recommended new Metrics and Key Performance indicators ( Code Coverage / Defect Density ) using these analytical Models Show less

    • Fidelity Investments

      Apr 2020 - now

       Auto investments / Recurring investments Analysis Devising an end-to-end measurement plan. Connected with 20+ leaders in fidelity from Marketing, Product Experience on Fid.com & Mobile, Finance, Experimentation & Tech teams to come up with relevant KPI’s for the new product Revenue Analysis: Reports sent to Abby Johnson’s L2(Fidelity CEO) on Business Impact of the product Net new money into Fidelity, Gross collection from Plans, Annual projected total, security /CUSIP level analysis, Enrolment Rates etc.Navigation & Retention KPI’s: CTR conversions, bounce off Rates, Completion rates for Different products and Channels Demographics of people opting for the product etc. Experimentation Projects: A/B tests on new product launches in Brokerage Experience Trading Dashboard: Created a Tableau Dashboard which represents volumes for Trading activities and traders. It encompasses various attributes on Age, Fractional indicators, Persona, Tenure, Gender, Restriction &Retirement Flag, Asset tier, Channel, Security Type & Timeframe. Active Traders Navigation Experience on Mobile applicationA research project highlighting the differences in how an active trader navigates in the mobile app compared to all other Populations.-------Unified Customer Profile (Customer & Behaviour Analyst) -- Unified Customer Profile Dashboard To provide an overview of the customer’s information with Fidelity Investments (Demographics, Relationships, Contacts, Households, Life events).  Cross over analysis(PI ,WI&FI) – Stakeholder management & analysisThe objective was to retain customers in Fidelity for a longer stints & identify beneficiaries listed across the org.Worked as a program POC to integrate information from Different BU POC's : PI , WI , CGF , FILI , FI , Fidelity Consulting and Fidelity Strategy Team . Show less - As an Data Analyst to extract insights on Code Quality/ Language trends/ and other internal important Key Performance Indicators ( using Python Scripting , Excel ,Power Bi and Sonar Interface)- Working on R&D/ Exploratory Analysis for a "feasibility analysis" of Open source Tools /Scripting / API's and other viable solutions by doing a parameter comparison.- As an end to end Scrum Master managing all Scrum Events in an Agile Environment. Also responsible for Stakeholder collaboration , maintaining JIRA Boards and requirement Gathering- Developed /Restructured Share point Sites for enhancing a smooth collaboration and reach a wider Audience. Show less

      • Lead consultant ( brokerage & customer insights)

        May 2021 - now
      • Executive Management Trainee

        Apr 2020 - Apr 2021
  • Licenses & Certifications

    • Marketing Analytics course offered by Henry Harvin Education

      Henry Harvin Education
      Jul 2018
    • Certified in Android Training by Sky Infotech,

      Sky Infotech
      Feb 2014
    • Java programming language certification

      National Institute of Information Technology
      Jul 2013
    • Scrum Master Certified (SMC)

      Scrum Alliance
      Jul 2020
  • Volunteer Experience

    • Student Volunteer

      Issued by Adore India on Dec 2019
      Adore IndiaAssociated with Shailja Dwivedi