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Rahul Jayasekera (MCIM ACMA MBA)
Account Executive

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About me
Strategist | Expert Business Analyst | Marketer(MCIM) | Management Accountant(ACMA) | Lean Thinker | Seeking Connections with Forward-thinking Professionals
Education

CIMA
-
CIM | The Chartered Institute of Marketing
2021 - 2022MCIM MarketingMCIM

Institute of Certified Management Accountants, Australia
2019 - 2021Accounting and Finance Distinction
Cardiff Metropolitan University
2014 - 2016Master of Business Administration (M.B.A.) Business Administration and Management, General
Royal College Colombo
1997 - 2011Advance Level Mathematics
London School of Commerce, London, United Kingdom
2013 - 2015Postgraduate In Business Administration Distinction
Experience

PRINT STYLES (PVT) LTD
Jan 2011 - Jan 2012Account ExecutiveClient Management: Interacting with clients to understand their marketing requirements, discussing project details, and providing cost estimates for printing services. Building and maintaining strong client relationships to ensure client satisfaction and repeat business.Vendor management: Working closely with marketing vendors, such as advertising agencies, graphic designers, and print suppliers, to negotiate contracts, manage payments, and ensure timely delivery of services. This includes evaluating vendor performance, maintaining good relationships, and seeking opportunities for cost efficiencies. Show less

Westmann Engineering Co. (Pvt) Ltd
Jan 2012 - Feb 2013Management Trainee (Marketing & Finance)Collaborated closely with the team to develop and execute strategic initiatives to promote the company's inkjet printers, bottling equipment, and food processing solutions. Conducted market research, gathering valuable insights into industry trends and customer preferences. Assisted in the formulation of effective marketing strategies, creation of marketing materials, and coordination of marketing events. Monitored campaign performance and provided recommendations for optimization.Actively engaged in financial operations by supporting budgeting, financial analysis, and forecasting activities. Conducted data analysis, providing valuable insights to support informed decision-making. Collaborated with cross-functional teams to streamline processes and enhance efficiency. Assisted in financial reporting, including the preparation of financial statements and variance analysis. Demonstrated a strong understanding of internal control procedures and compliance with regulatory requirements.During my tenure, I successfully acquired comprehensive knowledge and skills in both marketing and finance disciplines, making valuable contributions to the company's growth and success. The cross-functional knowledge I gained has equipped me with a unique perspective and a well-rounded skill set in the business realm. Show less

PwC
Feb 2013 - Dec 2016Senior AssociateProvided comprehensive finance consultancy, auditing, and assurance services, delivering high-quality outcomes to clients. Collaborated with clients to understand their needs and developed tailored solutions for business success.Conducted comprehensive analysis of business processes, identified system weaknesses, and formulated recommendations to enhance internal controls. Thoroughly assessed areas of risk and provided effective strategies for mitigation.Ensured accuracy, completeness, and compliance with accounting standards and regulations by preparing financial statements, audit reports, management letters, and other client deliverables. Employed strong attention to detail and analytical skills to identify anomalies and provide valuable insights.Managed, coached and supervised junior associates in financial matters, and monitored their progress. Cultivated a collaborative and supportive environment to enhance team performance and professional development.Utilized advanced proficiency in various ERP systems (e.g., SAP, Navision, QuickBooks, MS Office, Lotus Notes) to extract and analyze financial data. Streamlined processes, improved data accuracy, and enhanced financial reporting capabilities.Collaborated effectively with cross-functional teams and clients, surpassing expectations in project execution. Nurtured strong relationships with key stakeholders, proactively addressing concerns and providing strategic insights to drive their business objectives.Remained updated on industry trends, regulatory changes, and emerging technologies. Delivered innovative and value-added solutions to clients. Actively engaged in professional development through seminars, workshops, and training sessions to enhance skills and knowledge.Upheld strong ethics, integrity, and professionalism in all interactions. Adhered to PricewaterhouseCoopers' policies, guidelines, and code of conduct, ensuring the highest standards of quality and excellence in service delivery Show less

MAS Intimates
Jan 2017 - Apr 2022Led the development and implementation of lean supply chain strategies across multiple business units within MAS Intimates, resulting in improved operational efficiency, cost savings, and customer satisfaction.Conducted comprehensive analysis of supply chain processes, identifying areas for improvement and implementing lean methodologies to eliminate waste, optimize workflows, and reduce lead times.Collaborated with cross-functional teams, including procurement, production, logistics, and quality assurance, to streamline supply chain operations and ensure effective coordination and communication.Utilized lean tools and methodologies, such as value stream mapping, 5S, and Kaizen, to drive process improvements, enhance productivity, and maximize resource utilization.Led cross-functional teams in implementing supply chain digitalization initiatives, leveraging technologies such as advanced analytics, automation, and digital platforms to enhance visibility, traceability, and efficiency.Developed and maintained strong relationships with key stakeholders, including customers and suppliers, working closely with them to understand their needs and provide innovative supply chain solutions. Show less Managed the end-to-end product development lifecycle, from ideation to commercialization, ensuring adherence to project timelines, quality standards, and cost parameters.Managed relationships with key B2B customers, conducting regular meetings, presentations, and product demonstrations to address their specific needs and build long-term partnerships.Worked closely with suppliers and manufacturers to ensure the timely sourcing and production of B2B products, maintaining a strong focus on quality control and cost optimization.Conducted regular product performance evaluations and post-launch reviews, gathering customer feedback and implementing improvements to enhance product functionality and customer satisfaction.Led the development and execution of B2B pricing strategies, resulting in improved profitability and increased market share.Analysed sales and market data to track product performance, identify trends, and make data-driven recommendations for product enhancements or portfolio expansion. Show less Led a team of business analysts in gathering and documenting comprehensive business requirements for B2B operations, ensuring alignment with VS & Co brand objectives and customer expectations.Developed and implemented strategies to optimize B2B processes, resulting in a 20% increase in operational efficiency and customer satisfaction.Conducted in-depth market analysis and competitor research to identify trends and opportunities in the B2B sector, enabling VS & Co to stay ahead of the competition.Collaborated closely with key stakeholders, including sales, marketing, and supply chain teams, to drive effective B2B strategies, streamline workflows, and enhance customer experience.Developed and maintained strong relationships with B2B customers, conducting regular meetings and reviews to understand their needs, address concerns, and foster long-term partnerships.Prepared and presented comprehensive reports and presentations to senior management, providing insights into B2B performance, trends, and recommendations for strategic decision-making. Show less Collaborated with cross-functional teams, including marketing, sales, and product development, to gather and analyse data, ensuring alignment of marketing initiatives with business goals and customer expectations.Conducted thorough market research and competitor analysis to identify emerging trends and opportunities, enabling MAS Holdings and VS & Co to stay ahead of the competition.Conducted comprehensive analysis of business operations and identified key areas for improvement, resulting in a 15% increase in overall efficiency.Generated insightful reports and presentations for senior management, providing valuable insights and actionable recommendations to support strategic decision-making.Collaborated with stakeholders to define and refine business metrics and key performance indicators (KPIs), enabling accurate tracking and measurement of business performance.Facilitated workshops and training sessions to enhance team members' understanding of business processes and tools, fostering a culture of continuous learning and improvement. Show less
Lean Supply Chain Consultant
Apr 2021 - Apr 2022Senior Executive- Product Development- (B2B brand- VS & Co.)
Apr 2020 - Mar 2021Senior Business Analyst - (B2B brand- VS & Co.)
Mar 2018 - Mar 2020Business Analyst- (B2B brand- VS & Co.)
Jan 2017 - Feb 2018

MAS Holdings
May 2022 - nowfocus on enhancing the organization's risk management through the development and implementation of Enterprise & Operational risk strategies (ORM & ERM). My duties include risk identification, policy development, stakeholder engagement, and the utilization of advanced monitoring tools for reporting. I play a critical role in promoting a risk-aware culture and ensuring the company's resilience and strategic alignment in managing global risks, contributing to its sustained growth and operational excellence. Show less Working directly alongside the CEO of Trischel, I played a pivotal role in formulating and executing strategic finance and marketing plans for Trischel Fabrics (Private) Limited, a joint venture between MAS Holdings and Best Pacific group. Our joint leadership was fundamental in driving business growth, expanding our market footprint, gaining a competitive advantage, and amplifying profitability.Conducted market research and analysis to identify customer needs, market trends, and competitive landscape, providing valuable insights for marketing strategies and decision-making.Collaborated in the formulation and implementation of business development strategies, including market entry, product expansion, and customer acquisition, resulting in a 10% increase in market shareConducted feasibility studies and risk assessments to evaluate new business opportunities and potential partnerships, enabling informed decision-making on strategic investments.Monitored and analysed industry and competitor activities, providing proactive recommendations to mitigate risks and capitalize on emerging market trendsContributed to the development and implementation of performance management frameworks, including scorecards and dashboards, to monitor and track strategic goals and objectives.Supported the development of long-term business plans, financial models, and investment evaluations, facilitating effective resource allocation and capital budgeting decisions.Conducted competitive analysis and market intelligence, monitoring industry trends, competitor strategies, and market opportunities to identify areas for differentiation and market penetration.Implemented inventory management techniques, such as just-in-time (JIT) and vendor-managed inventory (VMI), to reduce carrying costs and stockouts while maintaining optimal inventory levels.Mentored and trained junior team members, providing guidance and support in strategic planning methodologies and tools. Show less
Risk Manager - Group Risk and Control
Apr 2024 - nowAssistant Manager - Strategic Planning
May 2022 - Apr 2024
Licenses & Certifications
- View certificate

Postgraduate Diploma in Professional Marketing
CIM | The Chartered Institute of MarketingMar 2023 - View certificate

CIM MCIM Member
CIM | The Chartered Institute of MarketingJun 2023 - View certificate

Certified Management Accountant (CMA)
Institute of Certified Management Accountants, AustraliaSept 2021 
Lean Six Sigma Yellow Belt (ICYB)
MAS HoldingsAug 2019
Languages
- enEnglish
- siSinhalese
- taTamil
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