Erica Cinelli

Experience

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  Copiadora Universitaria

  Nov 2003 - May 2004

  Graphic Designer Internship

  • Designed illustrations, edited images and graphics, adjusted colors, fine-tuned typography, and prepared files for printing.• Handled multiple projects at once and met deadlines to ensure services were delivered on time.

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  Cinelli Galeria de Artes

  Dec 2004 - Mar 2005

  Graphic Designer and Marketing Coordinator

  • Created and developed the company brand by designing the logo, sales materials, business cards, brochures, catalogs, signage, and letterheads.• Built and maintained vendor relationships, and worked directly with clients in assessing their needs.• Planned events by developing, organizing, scheduling, and executing events.

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  Citron Hygiene US | Workplace Essentials

  May 2008 - Dec 2017

  Research, concept, design, and branding. As a Creative Manager, I provided guidance and support to the greatest creative team. Hands-on Graphic Designer, Web Developer, and Creative Manager, with a focus on the latest technologies and human interactions to create engaging marketing and social experiences.With strategy and planning, I envisioned, designed, planned, and built solutions for different screens/media. Generate ideas and concepts. Create, plan, and develop marketing/communication pieces, for both print and Web (design + programming): Websites, online tools, mobile apps, e-mail marketing, advertising, promotional products, interactive forms, branding, and any visual material that carries the company’s image.SEO – Search Engine Optimization. Brought the company to the 1st page of Google and top 10 rankings for other search engines. • Developed 3 websites and designed corporate identities, print ads, and collateral materials.• Participated in the development of marketing and branding strategies.

  • Creative Marketing & Web Development Manager

    Sept 2013 - Dec 2017

  • Graphic Designer / Web Designer

    Jan 2009 - Aug 2013

  • Graphic/Web Designer (Internship)

    May 2008 - Dec 2008
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  PineappleLine - Design Agency

  Dec 2017 - Jan 2021

  Creative Director • UX/UI Web Developer

  • Branding, web development, logo design, marketing strategy, and business consulting• Led the creation and development of over 35 websites, from concept to completion• Conducted customer research and integrated data insights into business strategies

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  Harvard University

  Mar 2018 - May 2018

  Research in Education and Implementation of an Online Course (Faculty Aide - Contract)

  • Collaborated on the research and curation of an online educational portal for Project Tomorrow, using LearnDash, a Learning Management System (LMS) in WordPress.• Led the creation of visual assets and UI elements with a focus on maximizing usability and user experience.• Defined layout, interactivity, colors, typography, and graphic elements.• Implemented custom HTML, CSS, and Javascript code to enhance functionality and interactivity.• Ensured cross-browser and mobile compatibility, identifying issues and workarounds. Show less

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  Playwire

  Jan 2021 - now

  • Lead a cross-functional team of creatives (Graphic Designers, Interactive Developers, Video Producers, and Motion Graphics Artists), driving collaboration and innovative solutions.• Direct 450+ high-impact campaigns for global brands like LEGO, Hulu, Disney, and McDonald's, managing everything from client briefings to post-launch analysis.• Create and execute cutting-edge interactive ads that increased engagement by over 20%, providing unique digital solutions for leading brands in gaming, entertainment, tech, retail, and kids-focused.• Collaborate with Sales, Marketing, and product teams to develop digital products, increasing conversion rates through optimized graphics, web pages, videos, and promotional materials.• Manage $50K to $1M+ campaigns and maintain a 100% on-time delivery rate while ensuring top-tier quality for all creative outputs. Show less

  • VP of Creative

    Nov 2021 - now

  • Creative Director

    Jan 2021 - Nov 2021