Craig Atkinson

Experience

• 

  Billabong Group - Australia

  Jan 1999 - Jan 2004

  Menswear Designer

  Reporting to the National Sales Manager, charted the direction of the Menswear line and led the conception and refinement of iconic surfwear designs.

• 

  Rusty Australia

  Jan 2005 - Jan 2010

  Accessories Designer

  Under the National Sales Manager’s leadership, steered brand accessories design – from backpacks and caps to belts – all whilst staying true to its spirit and the expectations of its global customers. Was pivotal in sculpting the brand worldwide guidelines in Irvine, California.

• 

  Quiksilver

  Jan 2010 - Jan 2011

  Head of Design

  Reporting directly to the Senior Sales Manager, mentored a creative team of ten senior designers and drove the Menswear vision. Was instrumental in defining a consistent brand narrative across all touchpoints.

• 

  Hotsprings

  Jan 2011 - Jan 2014

  Mambo: Brand Manager

  Reporting to the Chief Operating Officer, directed a team of nine senior designers responsible for apparel design. Oversaw the Brand Management function, and focused on product development, sales to major retailers, range development sign-off, and supply chain management across Asia.

• 

  Austwide Consumer Products - acpbuyonline.com.au

  Jan 2014 - Jan 2017

  Product Buyer

  Reporting to the Buying Manager, led a talented team of three, specialising in graphic design, product merchandising, and E-Commerce administration. Played a pivotal role in developing and promoting unique products and brands catered to the Australian market.

• 

  Thermomix in Australia

  Jan 2017 - Dec 2023

  Directly reporting to the Executive of Marketing, directed a multidisciplinary team dedicated to the company's strategic transition from WordPress to the Shopify E-Commerce platform. With a mandate to redefine the digital trajectory, oversaw initiatives that encompassed the integration of a future-focused tech stack, a comprehensive website redesign, and streamlining of the user experience. Championed data-driven strategies and decision-making and leveraged analytics and insights to fortify the company's digital presence in its direct-to-consumer (DTC) sales. Show less

  • Product Development Manager

    Jan 2020 - Dec 2023

  • Group Manager E-Commerce

    Jan 2017 - Jan 2020
• 

  Midland Brick

  Feb 2024 - now

  New Product Manager

  Leading the development and market introduction of Fastclay—a cutting-edge solution transforming home construction in Western Australia. Working with a talented team, this role focuses on pushing the boundaries of traditional bricklaying through fresh ideas and creative problem-solving.The position involves coordinating across teams to ensure seamless product design, compliance, and market readiness. Success is driven by collaboration and a shared vision to build homes faster, smarter, and better. Show less