Aya Mostafa

Experience

• 

  Siemens

  Jun 2015 - Apr 2016

  - Prepared the branding plan & concept "The Place where Passion meets Purpose" for the new building in accordance to the company’s brand identity. - Managed the new intranet portal in terms of content and designs.- Organized the "Science Journalism" Training Course.- Handled communication between CG and external agencies - Initiated an internal CSR Ramadan donations campaign Communications and Government Affairs

  • Marketing Coordinator

    Oct 2015 - Apr 2016

  • Summer Intern

    Jun 2015 - Oct 2015
• 

  Out of z box - The Storytellers

  Jul 2016 - Jan 2018

  Brand Building Leader

  - Establishment of new brand guidelines and brand building department manual. - Strengthen the company’s brand equity throughout Africa, the Middle East & Europe. - Concept creation, planning, execution and management of the company’s 20th anniversary celebration event.- Manage digital media campaigns on social media platforms (Facebook - LinkedIn - Instagram - Twitter) of the company in terms of content, designs, publishing, viewership and budgeting. - Manage and assign tasks to the brand building team. Photo/ Video shoots direction.- Create monthly social media reports by using measurement platforms.- Update the company’s website in terms of coding, designs and content. - Write and execute external news and announcements.- Coordinate the marketing, advertising and promotional activities- Organize the company’s monthly and annual meetings. Show less

• 

  The American University in Cairo

  Feb 2018 - May 2019

  Senior Brand Building and Communications Specialist

  - Proposed integrated brand building decisions in coordination with the School of Continuing Education - SCE Executive Director and Strategic Enrollment Management - SEM. - Supervised the team and monitored the execution of the planned marketing activities within the set time frame.- Handled events and conferences preparations in terms of organization, branding & budgeting.- Designed and/or approved branded material for external communication.- Handled all the media buying and social media activities that occurred through the various social media platforms.- Prepared a monthly statistical reports and trend analysis for various communication activities including social media reports.- Supported the SCE in the development and implementation of a brand repositioning plan along with its sub-activities.- Selected and briefed professional agencies/designers for the development and production of promotional materials, creative concepts, word-of-mouth stimulation, and events. Show less

• 

  Rabbit Experience

  May 2019 - Aug 2020

  Senior Account Manager

  - Crafted original, coherent, and credible ideas, presenting 360 campaign proposals to key accounts.- Managed projects from conceptualization to execution, overseeing On-Ground Experiences, Master Visual Designs, and Video/Audio Production.- Demonstrated expertise in negotiating contracts, budgets, and timelines, ensuring mutual success for the agency and clients.- Evaluated campaign/project effectiveness, implementing adjustments based on feedback for optimization.- Supervised associate account managers, execution partners, and day-to-day operational processes, including campaign setup and process optimization.- Produced comprehensive campaign reports, incorporating in-depth analysis for strategic insights.- Mentored and empowered junior team members, providing support for project execution and learning.Clients/Projects:- ORA DEVELOPMENTS - 2022 (Consultancy Basis)- VALDA DEVELOPMENTS 2021 (Consultancy Basis)- 180 Degrees Digital Program Production + Launch (Consultancy Basis)PEPSICO 2019/2020:- Pepsi Black Launch Strategy & Campaign- Doritos Boom and Bang LTDs Campaign- UEFA Champions League – UCL Campaign- Sting BTL- Forno Fusion BTL- Aquafina in Gouna Film Festival - GFF 2019 Campaign - PepsiCo Global Town Hall Video / 2019 Production - Chipsy Obour Plant Rebranding Show less

• 

  Ministry of Local Development

  Jun 2021 - Dec 2021

  Marketing Consultant

  - Established & managed structured cooperation frameworks with the ministry’s external partners, including the relevant EU entities and international organizations.- Supported in the planning of new cooperation projects, by drafting and monitoring cooperation agreements with the project partners.- Organized and participated in conferences, workshops, seminars in the related cooperation fields- Crafted strategy presentations for new initiatives and represented the ministry as a speaker and official presenter at numerous international conferences, showcasing the organization's initiatives on a global platform.Conferences:United Cities & Local Governments in Africa (UCLGA) Caucus Event World Cities Day 2022UCLGA 25th Executive Committee in Egypt Show less

• 

  FAO

  Sept 2021 - Dec 2021

  Marketing Consultant

  FAO - Egypt, in collaboration with the Ministry of Local Development (MoLD), implemented an initiative that involved the development and launch of a mobile app. This app aims to promote all initiatives and development activities of MoLD specifically targeting youth and women in rural areas. The primary objectives are to combat unemployment and enhance the income and standard of living for rural families in the countrysideRole: - Coordinated between MoLD and FAO to complete all information needed to prepare the app.- Supported the selection process for a service provider that will implement the digital app. - Handled all inception meetings with youth, women and MoLD employees at village level. - Coordinated awareness sessions for MoLD employees at governorate level. - Implemented a promotional campaign to launch the app. Show less

• 

  ContactNow

  Jan 2022 - Jan 2023

  Brand and Communication Strategy Manager

  - Shaped the brand identity for ContactNow, building it from scratch starting from the market research to the brand launch stage.- Implemented a strong digital & communication strategy to support the brand positioning and sustainability. - Identified the key values, vision and mission for ContactNow.- Managed the team and external agencies to serve the brand in the best manner. - Managed the full launch campaign of ContactNow application, offline (OOH + Event) and online (App + Social Media). - Ensured that the launch activities are reaching the intended KPIs of brand awareness and engagement. Show less

• 

  Qatar Creates

  Jun 2022 - Apr 2024

  Social Media Strategy Lead

  Recruited by MasterMinds Agency/Improvision Holding to assume the position of Social Media Strategy Lead for Qatar Creates.- Initiated and managed Qatar Creates' social media presence from inception, establishing a strong organic growth strategy to position Qatar as a destination beyond being a host country for the FIFA World Cup 2022.- Engineered comprehensive media buying strategies, fostering collaborations with influencers and content creators to expand brand reach.- Supervised a social media team, overseeing content creation, scheduling, and community engagement while ensuring a cohesive brand voice and message alignment.- Implemented diverse content strands and creative concepts in collaboration with the creative team, enriching Qatar Creates' narrative and engagement.- Led collaborations and direct communication with renowned brands like Valentino and Fashion Trust Arabia pre & during QC Week ‘22, ensuring a mutual social media visibility and cultural significance.- Conducted crisis management, addressing potential issues swiftly and effectively to safeguard the brand's reputation during critical junctures.- Post-World Cup, devised and executed Qatar Creates' 2023 strategy, repositioning the brand as a leading cultural and artistic hub in the Middle East.- Conducted comprehensive analysis of social media reports, extracting actionable insights to refine strategies, optimize performance, and drive continuous improvement in content and engagement metrics. Show less