Aimee Simmons

Experience

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  Perimeter Church

  Jan 2003 - Jan 2016

  Program Manager, Next Gen Groups

  Directed and managed groups-based programs for elementary-age children and teens.• Launched children's groups program, averaging 300 participants annually.• Revitalized middle school groups program, resulting in 70% increase in participants and credited with rebuilding reputation of student department with organization’s members.• Created three-year curriculum and comprehensive leaders’ manuals.• Supervised and coached staff and interns and recruited over 90 volunteers annually with 95% attendance at monthly trainings.• Produced 32-week stage presentations, created talking points and coordinated speakers, musicians and tech volunteers.• Selected to serve on cross-functional team, developing strategies, initiatives and communications for championing children/teens and equipping parents. Show less

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  RZIM

  Jan 2017 - Jan 2021

  Senior Project Manager

  Second manager in charge of marketing team for global nonprofit. Developed and executed integrated marketing strategies to drive digital content transformation, brand awareness and revenue growth.• Collaborated on cross-functional team to lead organization in a rebranding and website rebuild, resulting in brand cohesion across 13 regional offices.• Teamed up with other marketing managers to implement UX improvements, doubling visitors to 4 million visitors a year in 18 months with 15% reduced bounce rate and 10% increase in page views per visit and time onsite.• Incorporated donor development into content strategy, resulting in 60% increase in small and medium giving and 50% increase in overall giving.• Partnered with other marketing managers to implement social media strategy optimizations, increasing engagement to 100 million users a year across all social channels, tripling users in two years.• Promoted to manager of direct reports in five months of joining staff.• Doubled on-time deliverables produced by the marketing team by initiating communications strategies and process improvements. Show less

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  Brown Bag Marketing

  Jan 2021 - Jan 2023

  Account Manager, Digital Marketing

  Digital marketer at Atlanta-based agency. Developed marketing campaigns strategically aligned with clients' business goals and managed cross-functional creative teams to ensure flawless execution.• Managed a portfolio of 12 clients, in the United States and abroad, in diverse industries: Criminal Justice, Cybersecurity, Entertainment, Financial, Healthcare, Human Resources, IT, Nonprofit, Parks and Recreation and SaaS.• Grew new account in cybersecurity space to a 1 million dollar annual marketing budget in nine months of managing account.• Led end-of-year Giving Campaign for a popular Atlanta park, resulting in 31% year-over-year increase in donation dollars, 27% increase in average donation amount, and 57% year-over-year increase in donors.• Accepted CEO's request to lead a high-profile, underperforming account, orchestrated a turnaround strategy, and successfully regained client confidence and renewals.• Leveraged in-depth industry knowledge to mentor a team of account managers, fostering a culture of professional development. Show less

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  First Day Marketing LLC

  Jan 2023 - now

  Senior Director, Account Management

  Account director recruited by Atlanta-based startup agency. Provided enterprise-level marketing and account management to non-profit clients.• Partnered with sales staff to onboard new clients and designed account plans tailored to clients' business goals.• Developed and managed a large-scale product launch for an adoption counseling certification course leveraged by five nonprofits to educate and empower healthcare professionals.• Managed staff and contractors, fostering a culture of collaboration, innovation and continuous improvement in meeting clients' business needs.• Utilized AI machine learning to improve efficiency in agency operations. Show less